Here is all the viral marketing I could gather from IMDB and various sites.
From JJ Abrams (the producer): The monster has been sleeping beneath the ocean for 1000s of years.
Tagruato is a corporation that owns many different things.
Slusho is a sister corporation for Tagruato.
Slusho is a drink that is sweeping the Asian nation.
Tidowave is sort of environmental group that is against Tagruato, saying that Tagruato pollutes oceans, etc.
Tagruato has at least one deep sea drilling station.
Slusho uses Tagruato to deep sea drill for their secret ingredient (that they dub ?Seabed's Nectar?) to their drink
Tidowave warns on their website that Slusho is not FDA approved, and not to drink it.
Theory: The secret ingredient is presumably from the monster
Tagruato?s drilling station (named Chuai) is destroyed. You can see a news clip here:
http://youtube.com/watch?v=NfTWm1nCgLc. Note: I shouldn't have to put this, but for any idiots out there, this news clip is obviously made for the viral marketing, and is not actually a news clip.
Tagruato blames Tidowave for the attack, Tidowave denies the attack.
Theory: Tidowave attacked attacked the drilling station, which woke the monster up, and the monster then destroyed the station. OR the drilling woke up the monster, and the monster destroyed the station.
Tidowave speaks of staging an "event" on their website.
Theory: This could be the destruction of the "oil drilling rig".
Slusho and "Seabed's Nectar" is approved by the FDA.
Tagruato owns a subsidiary called Bold Futura. They launched a satellite (called the Hatsui satellite) that collects data and takes pictures of the ocean (or the ocean bed).
Theory: The satellite located the monster from which they gained the nectar for Slusho.
The Tagruato website had this posted: ?In their latest gesture to reach out to fellow man, Tagruato used the Hatsui satellite to try to identify a rogue piece that is thought to have fallen off of the Japanese Government?s ?ChimpanzIII? satellite. Although Hatsui?s work has not yet been able to confirm the identity of the fallen piece, Tagruato scientists and engineers are busily trying to track and recover the fragment. According to Hatsui data, it disappeared into the Atlantic Ocean late last week.?
Theory: This is what is seen in the ending seen from Rob's camera.
Alternate Theory to drilling/destruction of drilling station woke up monster: The crash from the satellite awoke the monster.
A memo containing financial data for the drilling station was sent as an e-mail for people who ordered Slusho products, with the words "Americans, No oil here! They must have known before they built- The Whistleblower? written at the top.
(This backs up the theory that the drilling is just a front to get nectar from the monster)
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JAMIE & TEDDY STUFF- This is another tie-in to the movie. Site:
www.jamieandteddy.com (password: jllovesth). The site contains webvids from Jamie to her boyfriend Teddy. The following recaps all of the webvids.
Jamie and Teddy know Jason, Lily, and Marlena.
Jamie and Teddy are dating
Teddy goes off to do something far away. We aren?t told what
Jamie makes webvids for Teddy to watch while he's away.
Teddy sends Jamie a gift, but tells her not to open it until December.
We learn that Teddy has not called Jamie, and is usually pretty good about calling her.
December rolls around, and Jamie opens the gift. She receives a Slusho hat, what seems to be a sample of "Seabed's Nectar", and a message from Teddy:
The message reads: ?Jamie, listen to me, alright this is not a joke. If you're hearing this before we've spoken, then it means that I've been captured by the company called Tagruato. Ok, TAG-RU-ATO. Now listen. You, this is important. Don't call the authorities. It'll screw everything up. Just sit tight and wait to hear from Randy. He knows to call you. We're on their station ok, and it's like they've found something, or they're making something, but the point is, I can't, I'm not going to be calling you again. You're not gonna hear from me again. I just want you to wait for Randy? he will explain?
Theory: This implies that Teddy is working for Tidowave.
Theory: Teddy is on the oil rigging station undercover, but has been found out by Tagruato.
Jamie decides to call Teddy's bluff and calls Tagruato, which denies Teddy's affiliation, saying they've never heard of him. Jamie immediately gets a call from an unknown number speaking a foreign language, who she hangs up on because she can?t understand them.
Jamie now thinks Teddy is cheating on her for not returning her calls.
Jamie is angry.
Jamie eats "Seabed's Nectar".
Jamie says that the stuff makes her "see everything a lot clearer now".
Jamie cuts the head off a teddy bear to show she is angry at Teddy.
Transcript from Jamie's last video: "Love you haha, I am finally over you and you know what, I feel like a whole new woman and it?s like it?s gonna be the first night of the rest of my life and and Lily is putting this thing together, and I?m gonna go to it and I don?t know why I just soo like I?m like uh the happiest the happiest I?ve ever been in my whole life and I don?t know I have like MASSIVE amounts of energy I?m gonna have MASSIVE amounts of sex with Schneider and it?s just gonna be great and I just think you should say goodbye to these breast (kisses breasts) cause you?re never gonna see them again and look here (slaps butt) I think you?re pathetic."
Note: Jamie can be seen at Rob?s party passed out on a couch.
End of Jamie?s webvids.
Alternate Theory to Seabed's Nectar comes from the monster: Seabed's Nectar is what made and\or transformed the monster. This could be evidenced by the fact that Jamie has gone crazy and feels powerful, etc.
Tagruato puts out a memo that reads:
"{TO:} Level 1 Temporary Provision Staff Member
{FROM:} Judgement Council
{SUBJECT: Trusting Those Out of Our Sight}
{DATE:}11/24/2007
Effective Immediately!
Over the next few days, because of the incident that took place, starting now all letters to the outside will first
pass through our communication center, or they will not go out. Level 1 Personnel? They will remain where they are,
making certain to read the message from start to finish. (How will they know it is authentic, this message that is
dispatched everywhere? When it is inscribed by the ?.)
In addition, working hard/employment rusted overtime? As for the employees, they will be made to wait in their
appointed lodging facility until told otherwise.
If one witnesses an act of misconduct, and neglects to report it to the Council, Chuai?s department bureau will enforce
principles and regard it as a violation. There will be no exceptions."
The back reads" Americans,
The Chuai station hides a dark secret. Good people are going missing. Expect further communication in the near future. - the Whistle Blower"
Theory: The incident is the discovery of Teddy as a double agent for Tidowave.
Theory: Teddy is "The Whistleblower" mentioned earlier
END OF JAMIE/TEDDY STUFF
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A comment on the Slusho website says simply "BLOOP!". This is possibly a reference to the "BLOOP!" incident of 1997 in which the US detected an ultra-low frequency in the ocean. According to the NOAA (National Oceanic and Atmospheric Administration) description, it "rises rapidly in frequency over about one minute and was of sufficient amplitude to be heard on multiple sensors, at a range of over 5,000 km." Though it matches the audio profile of a living creature, there is no known animal that could have produced the sound. If it is an animal, it would have to be, reportedly, much larger than even a Blue Whale, according to scientists who have studied the phenomenon.
Slusho T-Shirts were shipped with half a page of a Japanese newspaper that could be about Hideki Matsui who plays for the Yankeess and is nicknamed "Godzilla".
Rob is in charge of duplicating Slusho?s success in the States.
Sources:
www.Cloverfieldnews.com
www.Cloverfieldclues.com
www.wikipedia.org (for the ?BLOOP!? incident)