1. AMD won't do the same thing as GW because they stand for open-source PC game development.
2. It's hilarious how NV fans think AMD will always remain at 26% GPU market share. Next thing you know we'll start hearing how AMD disappears from the discrete GPU market in 12 months.
That's not the saddest part. The saddest part of all is on various forums online and discussions, NV card owners who have bought NV GPUs exclusively for the last 5-15 years keep saying: "Oh No, we really need competition. I hope AMD remains in business and people buy their cards to keep the GPU market competitive and NV prices in check." <<<All while these gamers have not bought a single ATI/AMD card in 5-15 years!!!>>>>
So who are these "mythical" consumers who are supposed to keep buying AMD cards? LOL.
I mean I can't possibly imagine how in the world can anyone keep buying only NV cards for the last decade? It's impossible for anyone objective to have owned only NV cards in the last 10 years. Let's face it now HD6950 2GB unlocked was an incredible deal and 5850/5870 were amazing cards uncontested for 6 months. HD4850/4870/4890 were also awesome. About the only type of gamer who is *excused* is someone who only bought the best (8800GTX/280/285/480/580/780Ti/Titan/Titan X). Everyone else who only bought NV? hmmm....
And let's not even get started on GeForce 5 and GeForce 7. Those 2 series were inferior to ATI.
AMD needs to deliver good products with 300, 400 and 500 series to try to get market share back to 35-40% to balance the market. This is getting pretty ridiculous. NV is making sales with the turd that is the 960 and is getting gamers to pay $200-250 extra over the $280 R9 290X for the 980. It's gotten truly pathetic where gamers buy a 980 over an R9 295X2. That's basically LOL!
Ask yourself an honest question: How many gamers would have bought an ATI or an NV setup for the same price if the competitor's cards outperform the other by 50-70%? In the past, NO one objective would have bought a card as slow as a 980 when an R9 295X2 walks all over it. If ATI had a card 59-67%, NV would be in panic mode. With today's perf/watt driven marketing and NV brand name, NV is chillin'.
$550 R9 295X2 vs.
$515 GTX980
59% faster at 1440P
67% faster at 4K
http://www.sweclockers.com/recension/20216-nvidia-geforce-gtx-titan-x-i-sli/16#content
The more market share nV has, the more profits they make, the more they'll have influence over GWs and the closer that gets us to a GPU monopoly. Raise your hand if you want permanent $550 prices for mid-range GPUs and $1K for flagships and those prices will remain that way for a LONG time without AMD. I sure don't want that type of PC gaming world!
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"As far as performance TressFX is much better than Nvidia's own Hairworks running on Nvidia hardware. The performance hit is exactly the same on AMD and Nvidia hardware too. Why? Because AMD made TressFX open source (as with nearly all their stuff actually) allowing developers and even Nvidia themselves to optimize for it. On the other hand Hairworks and anything else in Nvidia's gameworks is a closed proprietary black box that developers can't optimize for."
Version 2.0 added grass support plus
great performance optimizations for both AMD and Nvidia hardware.
AMD TressFX 2.0 Demo - Direct3D 11 - GTX 780 Ti
https://www.youtube.com/watch?v=aAWJAe8k8sQ
^ For crying out loud, AMD demonstrated 780TI running Tress FX2.0. How much evidence do people need about how AMD and NV perceive the PC gaming market? AMD is all about helping the eco-system and keeping graphical features open for ever gamer (Android model) while NV is all about locking down the eco-system and making graphical features run best on its hardware ONLY (the Apple business model). Even FreeSync vs. GSync shows how the 2 companies think.
TressFX 3.0 - added fur simulation as well - Full library open source code - NO BLACK BOX - open for Intel, AMD, NV, Matrox.
TressFX has
similar effects to HairWorks but it isn't closed-source.
Why doesn't NV adopt the open source TressFX so that all gamers worldwide benefit from it, huh? If they really cared about making PC games look better for everyone so that they are genuinly interested in promoting PC gaming over console gaming, there is no way NV would introduce NV specific closed-source game code into AAA games knowing it cripples performance on Intel/AMD graphics. To them GW isn't about making PC gaming superior to console gaming and improving the PC gaming
community. It's because NV doesn't care about PC gaming as its #1 priority - they just care about $ and market share.