I started making protein brownies. I was able to perfect them to great taste. This is what they looked like macro wise for the pan (8 by 8)
80g protein
72g carbs (18 or so, were fiber)
20g fat
Also, every ingredient was quality food...
Fat Free Greek Yogurt
Eggs
ON Chocolate Caseine Whey
Ground Oatmeal
Cocoa Powder
Erythritol (only objectionable ingredient)
Baking Powder
Salt (lite, for potassium/sod balance)
Banana or Mint extract
How can something with healthy ingredients literally taste so dang good? Strange.
That said, I no longer make them anymore. Something about sweet foods and their addictive nature for making us crave even more. Not everyone has this problem, but I reckon most do.
Also, I have delved into eating disorders, because I myself was falling patterns to some really bad eating habits... I would hit my macros, but try and hit them with as few calories as possible so that I could gorge on better tasting food. The end result was somewhat of a binge, starve cycle.
Anyhow, it didn't start out this way, but slowly happened. Upon reading a lot, I discovered that many fitness pros and models seems to have the same problem, it just sort of isn't really talked about. A lot of people hide it. I know I hid a bit of it while going through for a few months.
Anyhow, in order to break the binge - diet cycle, I had to pretty much just eliminate sweets from my diet. I still eating fruit, which is sweet, but am saying no to protein bars, pancakes (syrup)... I honestly don't believe sugar or sweets are bad for nutritional reasons, but because of the affect they have on the brain for wanting more and more of it. I found myself eating more and more and being unable to stop. One brownie turned into 2, which turned into the whole pan. Sure, I hit my macros for the day, was under caloric budget, but every 2-3 weeks, something of an insatiable appetite would hit me. I was in shape... Still am in shape. They say those with eating disorders are not typically people who are out of shape. I agree. You can be lean and mean and everyone looks at you and thinks you have it under control, when you may be battling a food addiction. Anyhow, just my babbling, passing thoughts. Because of the shame associated (I have no shame anymore, on any topic ) many people pretend they don't have it, think it is normal, and just don't talk about it.
Anyhow, I generally support IIFYM, but in a way, I find it can also be a precursor to a binge-starve cycle, especially if used with something like lean gains (intermittent fasting) I think those two can spiral you into some bad choices and habits.