[CPUWorld] Intel "Braswell" 14 nm systems-on-a-chip delayed (again)

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VirtualLarry

No Lifer
Aug 25, 2001
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BYT-M is now 20% of Intel's entire notebook mix, and BYT-M/D represent 60% of Intel's Pentium/Celeron mix.

Which is, I think, a bit of a shame, considering the lack of performance of those parts, compared to "real" Celeron / Pentium (Core-derived) parts. At least to enthusiasts like me.

I still purchased two Celeron N2830 laptops though, primarily based on price.
 

Roland00Address

Platinum Member
Dec 17, 2008
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I dont think core-m and brawsell are the same.
No we aren't. Core M is big core 14nm Broadwell. This is Braswell or 14nm small core.
Braswell != Core M

Braswell is the name for the Celeron and Pentium (N suffix) laptop and desktop Atom SKUs.

Core M and Cherry Trail are still Q4.

That is my dyslexia kicking in, I read braswell as broadwell and the soc models of broad well are the core m series. Thanks all for the correction.
 
Aug 11, 2008
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Which is, I think, a bit of a shame, considering the lack of performance of those parts, compared to "real" Celeron / Pentium (Core-derived) parts. At least to enthusiasts like me.

I still purchased two Celeron N2830 laptops though, primarily based on price.

Yea, I agree, Intel *and* AMD are in a race to the bottom with these tablet chips in full size laptops and even low end desktops.
 

ninaholic37

Golden Member
Apr 13, 2012
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That is my dyslexia kicking in, I read braswell as broadwell and the soc models of broad well are the core m series. Thanks all for the correction.
I wonder this was their plan all along:

"Har har, we shall flood the stores with Braswell and pry on the dyslexic who will think they are getting Broadwell and be none the wiser! Then when they realize and try to return it we'll tell them to call 1-800-Braswell, and they'll keep calling 1-800-Broadwell and get so frustrated with operators that they'll throw their laptop out the window and buy another Braswell one by accident again! Ingenious!"

:hmm: :twisted: :sneaky:
 

Roland00Address

Platinum Member
Dec 17, 2008
2,196
260
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I wonder this was their plan all along:

"Har har, we shall flood the stores with Braswell and pry on the dyslexic who will think they are getting Broadwell and be none the wiser! Then when they realize and try to return it we'll tell them to call 1-800-Braswell, and they'll keep calling 1-800-Broadwell and get so frustrated with operators that they'll throw their laptop out the window and buy another Braswell one by accident again! Ingenious!"

:hmm: :twisted: :sneaky:

It is part of the plan but it is not evil in the low tdp segments. It is very evil in the form factors where they can have high tdp parts with no consequences.

In the low tdp segments the performance difference between the
  • "best bin" small cores (most expensive skus) and the
  • "worst bin" large cores (the cheap celeron and pentium skus)
is very small. (Numbers from Anandtech) For example an atom z3770 has a single thread cinebench 11.5 score of 0.40 . Well a core i3 330um at 1.2 ghz has a score of 0.41, if its overclocked to 1.6 ghz the score increases to 0.54 and the core i3 haswell in the surface pro 3 (i3 4020y) has a score of 0.68 and while I can't find any cinebench for the haswell y series pentiums best skus run at 1.2 ghz, while the i3 4020y is running at 1.6 ghz a 33% higher clock speed.

Thus in 1 generation the best atom will probably be better than low tdp pentium skus in single threaded tasks, for it is very likely we will see at least a 25% gain in cpu performance with the 14nm transition.

-----

But it is pure criminal to see OEMS put a4-5000 (15w) a sku that can easily fit in a netbook, into large desktop computer case, a computer case so large that often OEMs have other computers built around them that have 5 to 10 times the tdp.

Seeing computers like this being sold at best buy and online for $350 to $450 is criminal

Why the hell the OEM did not put this in a smaller form factor? That cpu sku is meant for netbooks, laptops, and cheap all in ones. Yet it can be marketed as a True Quad Core to the uneducated masses.

Yea, I agree, Intel *and* AMD are in a race to the bottom with these tablet chips in full size laptops and even low end desktops.

Personally I blame the OEMs they are the ones who want to do this crap for the sake of massive profits, for doing so gives them high margins. That said Intel and AMD in the end succumb to the OEMs wishes, but it is the OEMs who are pushing it.

A chromebox has less expensive parts than an android tablet yet they cost about the same. The OEM and the big box stores are the one whose pocketing the difference in the cost to build and the price when they sell it.
 
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Mar 10, 2006
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Personally I blame the OEMs they are the ones who want to do this crap for the sake of massive profits, for doing so gives them high margins. That said Intel and AMD in the end succumb to the OEMs wishes, but it is the OEMs who are pushing it.

A chromebox has less expensive parts than an android tablet yet they cost about the same. The OEM and the big box stores are the one whose pocketing the difference in the cost to build and the price when they sell it.

ASUSTek sees gross margin (that's not even including labor/R&D costs) of ~13%. That's not high. http://www.gurufocus.com/term/grossmargin/AKCPF/Gross%2BMargin/Asustek+Computer+Inc

OEMs are driving cheaper and cheaper systems because that's what their customers ultimately want.
 

ehume

Golden Member
Nov 6, 2009
1,511
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ASUSTek sees gross margin (that's not even including labor/R&D costs) of ~13%. That's not high. http://www.gurufocus.com/term/grossmargin/AKCPF/Gross%2BMargin/Asustek+Computer+Inc

OEMs are driving cheaper and cheaper systems because that's what their customers ultimately want.

Yes. And yet: I work for a contractor that uses equipment bought by a county for its own use -- we're on their net. Recently they replaced their WinXP Dell boxes and old 5:4 displays with HP boxes and wide aspect displays -- same height as the old, but wider. Inside the boxen are i7 4770 CPU's with 4GB RAM. Talk about future proofing! I wonder what the cost per CPU difference is when the boxen are bought in quantity?
 

jpiniero

Lifer
Oct 1, 2010
14,839
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Yes. And yet: I work for a contractor that uses equipment bought by a county for its own use -- we're on their net. Recently they replaced their WinXP Dell boxes and old 5:4 displays with HP boxes and wide aspect displays -- same height as the old, but wider. Inside the boxen are i7 4770 CPU's with 4GB RAM. Talk about future proofing! I wonder what the cost per CPU difference is when the boxen are bought in quantity?

It does seem overkill but I imagine they will keep those boxes until Windows 7 extended support expires, which is currently set for Jan 2020. I do think MS will move that date out though, esp now that Windows 7 is gaining share.
 

VirtualLarry

No Lifer
Aug 25, 2001
56,449
10,119
126
Yes. And yet: I work for a contractor that uses equipment bought by a county for its own use -- we're on their net. Recently they replaced their WinXP Dell boxes and old 5:4 displays with HP boxes and wide aspect displays -- same height as the old, but wider. Inside the boxen are i7 4770 CPU's with 4GB RAM. Talk about future proofing! I wonder what the cost per CPU difference is when the boxen are bought in quantity?

Only 4GB of RAM? Wasn't that the standard, back in the XP days? Or was that just what enthusiasts put into their rigs? My P35 boards have 8GB of DDR2, great for Win7 64-bit. Glad I ditched XP, personally. Though I respect people that still want to use it, crazy as that seems now that it's EOL and not receiving security patches.
 

jpiniero

Lifer
Oct 1, 2010
14,839
5,456
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The XP days? You mean back in 2001?

I'd say 4 GB on corporate machines is the standard now. But only recently.

crazy as that seems now that it's EOL and not receiving security patches

There are plenty of orgs who have a negative budget when it comes to PC hardware.
 

mikk

Diamond Member
May 15, 2012
4,173
2,211
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Braswell != Core M

Braswell is the name for the Celeron and Pentium (N suffix) laptop and desktop Atom SKUs.

Core M and Cherry Trail are still Q4.


There is no Cherry Trail in Q4, forget about it. Q1-Q2 2015 is the aim. Braswell in Q2 2015 was already known since weeks.
 

witeken

Diamond Member
Dec 25, 2013
3,899
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"[...] so we have Cherry Trail coming in at the end of this year and ramping in the first half." -- Brian Krzanich, Q2 earnings call

Braswell was always rumored to be released in Q1 until this article.
 

mikk

Diamond Member
May 15, 2012
4,173
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"[...] so we have Cherry Trail coming in at the end of this year and ramping in the first half." -- Brian Krzanich, Q2 earnings call

Didn't you found something older than that? There won't be Cherry Trail-T devices out this year. At IDF Intel is only presenting their 2015 Roadmap regarding Tablet

https://intel.activeevents.com/sf14/connect/sessionDetail.ww?SESSION_ID=1421

Not even a (paper) presentation and nothing specific means no Cherry Trail devices this year. That's why it is so silent about Cherry Trail-T. This is also no surprise since Computex. You should lower your expectations finally. Furthermore Mark Bohr recently told that their 14nm P1273 Soc process schedule is 3-6 months behind P1272. Not ready before Q1-Q2 2015.


Braswell was always rumored to be released in Q1 until this article.


Thursday July 17, 2014 19:01
Based on documents, that we have seen, the "Ready to ship" time frame for Braswell products has been moved to mid-March - mid-May 2015.
http://www.cpu-world.com/news_2014/2014071701_Intel_Braswell_processors_could_be_delayed.html

Q2 is nothing more than expected for Braswell after the latest 14nm delays. It's just a logical consequence.
 

Fjodor2001

Diamond Member
Feb 6, 2010
3,926
404
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Braswell in Q2 2015 was already known since weeks.

The delay to 2015Q2 was the first delay. Note that there is now a second delay according to the article in the OP, so it's more likely 2015Q3. As the article says:

"As we recently learned, the processors have been delayed by another quarter due to slower, than expected, sample validation. Current "Ready To Ship" dates of Braswell microprocessors are June - August 2015"


It's hard to keep track of all the Intel delays these days when they are stacked on top of each other like this.
 

jdubs03

Senior member
Oct 1, 2013
377
0
76
Didn't you found something older than that? There won't be Cherry Trail-T devices out this year. At IDF Intel is only presenting their 2015 Roadmap regarding Tablet

https://intel.activeevents.com/sf14/connect/sessionDetail.ww?SESSION_ID=1421

Not even a (paper) presentation and nothing specific means no Cherry Trail devices this year. That's why it is so silent about Cherry Trail-T. This is also no surprise since Computex. You should lower your expectations finally. Furthermore Mark Bohr recently told that their 14nm P1273 Soc process schedule is 3-6 months behind P1272. Not ready before Q1-Q2 2015.

Thursday July 17, 2014 19:01
http://www.cpu-world.com/news_2014/2014071701_Intel_Braswell_processors_could_be_delayed.html

Q2 is nothing more than expected for Braswell after the latest 14nm delays. It's just a logical consequence.

If you're right this is highly disappointing, they won't be able to fulfill their tablet market target growth rate with Bay Trail when it's competitors are making advances before on worse process nodes but then transitioning to newer ones. Let's assume Cherry Trail-T is released in 2015Q1, Snapdragon 810 will be out to compete within that quarter, but then Tegra Erista @ 20nm will be out just quarter later; Samsung Exynos may have their 6-series out by then too at 20nm/maybe but less likely 14nm FinFET.

The combination of Windows RT and Phone will be pretty big too, as I would assume that its features will be fuller compared to Windows 9 (at least the tablet version) itself then how RT was and Windows 8.x; because of this, for tablets the issue between ARM and x86 may be less of an issue like Windows RT. This could make it harder for Intel to maintain its drive in tablet sales. Especially as there will be SoC's that will be outperforming Cherry Trail-T within 3 months of its release (and with Bay Trail-T being out-competed now).

It makes me think, why not just skip right from Airmont/Gen8 to Goldmont/Gen8-9. GPU (Gen8) wise it might lead the pack, but barely above TK1, and then TE1 will be out shortly after that, and Airmont likely won't be enough of an improvement for class-leadership. at least for long. If they can't release Cherry Trail-T in a sufficient time window, I consider its release almost pointless.
 
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witeken

Diamond Member
Dec 25, 2013
3,899
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Not sure why you mention RT. I haven't seen an RT tablet in many months. If Intel wants to gain market share, they have to get many Android design wins. I also doubt that Nvidia will be a hue threat to Intel.

Intel's biggest competitor is Qualcomm.
 

dealcorn

Senior member
May 28, 2011
247
4
76
Yea, I agree, Intel *and* AMD are in a race to the bottom with these tablet chips in full size laptops and even low end desktops.

You are you 180 degrees wrong. Prior generation Atom did now sell because it was too wimpy and consumed too much energy. Current generation Atoms sell in large volumes because of a roughly doubling of CPU performance and efficiency with significantly enhanced graphics. Rather than a race to the bottom, with Silvermont, Atom is moving towards towards mainstream domination. While we lack validated silicon, it's obvious Braswell will find broad mainstream acceptance that increases Atom's desktop and laptop market share. At 22nm, market acceptance of BYT-D and BYT-M is strong. At 14nm, Braswell moves significantly up market with no increase in TDP.

I reside in the Philippines where a KW of electricity costs about US $ 0.34. That means in 24/7 mode, every watt costs $2.97 per year. My computer is on 24/7 to host a firewall with NAT, host a P2P daemon, provide remote access to my home network and run an XFCE desktop with browser and media consumption applications. I could run a big core but it would cost more than my Atom J1800. If big core requires 10-15 watts more electricity in my use pattern, that's an additional $30-45/year to operate.

I can easily afford that, but I do not understand what meaningful benefit a big core would provide. My browsing speed is capped by an inferior 3rd world ISP. I have no issues consuming my media and 1080P to my large screen plasma TV works great. After months of use, I see exactly one issue where the J1800 is weak. Playing AisleRiot Solitaire, when I drag a stack of cards, the stack distorts (like a transporter beam malfunction) upon any touch to the edge of the screen . It does not interfere with game play, but my I3 NUC handles this perfectly. This may be a Linux driver issue. For my use case a J1800 (with SSD) is in no way a hardship. A big core does nothing for me except increase costs.

By most standards, I am not a gamer. If a well regarded discrete graphics device floats your boat, go for it. The oft quoted Steam statistics suggests high end gamers are the affluent minority. The idea that high end gaming standards dominate mainstream preferences is just wacky. Sales data suggests consumers understand this even if the use case distinction befuddles some "enthusiasts". Atom, Intel's cheapest desktop line, is not targeted at high end gamers who represent the most demanding consumer desktop segment. However, the leaked slides clearly indicate Braswell NUC will target "light mainstream gaming". From a SoC perspective, the bottom of the market is rapidly moving upmarket. This rising tide may not lift all boats.
 

ninaholic37

Golden Member
Apr 13, 2012
1,883
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You are you 180 degrees wrong. Prior generation Atom did now sell because it was too wimpy and consumed too much energy. Current generation Atoms sell in large volumes because of a roughly doubling of CPU performance and efficiency with significantly enhanced graphics. Rather than a race to the bottom, with Silvermont, Atom is moving towards towards mainstream domination. While we lack validated silicon, it's obvious Braswell will find broad mainstream acceptance that increases Atom's desktop and laptop market share. At 22nm, market acceptance of BYT-D and BYT-M is strong. At 14nm, Braswell moves significantly up market with no increase in TDP.
I think you're both saying the same thing: that more and more computer/laptops are now shipping with Atom/Puma cores instead of "big" cores. Atom used to only be in 10.1" and now it seems to be everywhere. This can be interpreted as an "improvement in performance" if you only look at tablets or a "race to the bottom in performance" if you look at larger form factors. Either way I don't think your argument is actually an argument, but is actually a confirmation/agreement.
 

blackened23

Diamond Member
Jul 26, 2011
8,548
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The combination of Windows RT and Phone will be pretty big too,

Lol nope. Windows RT and windows phone are both a joke. Pretty sure MS' realized this and stuck a fork in Windows RT and declared it dead. If they haven't, they should.

Android and full x86 windows is the far more important markets that intel is addressing.
 
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blackened23

Diamond Member
Jul 26, 2011
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Yea, I agree, Intel *and* AMD are in a race to the bottom with these tablet chips in full size laptops and even low end desktops.

Nope. You don't sell what consumers don't want. Tablets have spoiled consumers as low cost computing devices - even high end tablets are what, 400-500$? With other 7 inch tablets costing 150-whatever. Compared to high end laptops costing way way more. Yes, I know ultrabooks are more capable, but for the average joe that doesn't need the power and merely wants media consumption, the tablet is their choice and is a fine choice for their needs.

The market drives what is produced, not the other way around. Like it or not those cheap tablets and cheap chromebooks are eating into laptop sales to an extent that intel has to address that market. Speaking of which, their answer was making chips that can be used in those very same tablets and chromebooks. And chromebooks sell by the boatloads, don't kid yourself, consumers that don't need the added horsepower of a full laptop love the chromebooks. So eitehr intel can sit by and not get those sales (and give them to other ARM SOCs) or they can try to make a chip to address that low cost segment.

This is not intel's doing. The market drives what is produced, period. That said, there is still a healthy market for high performance portables and intel still sells those chips, and there will always be a vast difference between the capabilities of a cheese chromebook versus a full fledged ultrabook. And for those that need it, it's there. It's all up to the consumer really.

Some consumers need the computing power of an ultrabook. They get a core architecture chip. For those that don't need the power, they get something less such as an ARM SOC or Bay Trail based chromebook. We can argue about intel's success in this respect all day long but this is a market that intel needs to address, and they are. In the meantime, for high performance computing devices there is no one that can touch intel, and they get nearly 100% of that business. Ultrabooks,macbooks, and high end laptops are still selling very well so intel may not be making a ton of money on the low end but the high end more than makes up for it. These consumers (high end vs low end computing devices) don't overlap, they buy based on what their computing needs are, pretty much.
 
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Nope. You don't sell what consumers don't want. Tablets have spoiled consumers as low cost computing devices - even high end tablets are what, 400-500$? With other 7 inch tablets costing 150-whatever. Compared to high end laptops costing way way more. Yes, I know ultrabooks are more capable, but for the average joe that doesn't need the power and merely wants media consumption, the tablet is their choice and is a fine choice for their needs. You may be right, consumers may in fact be happy with this performance. OTOH, they may find the performance marginal at best now and totally frustrating in a few years as software and internet use becomes more demanding.

The market drives what is produced, not the other way around. Like it or not those cheap tablets and cheap chromebooks are eating into laptop sales to an extent that intel has to address that market. Speaking of which, their answer was making chips that can be used in those very same tablets and chromebooks. And chromebooks sell by the boatloads, don't kid yourself, consumers that don't need the added horsepower of a full laptop love the chromebooks. So eitehr intel can sit by and not get those sales (and give them to other ARM SOCs) or they can try to make a chip to address that low cost segment.

This is not intel's doing. The market drives what is produced, period. That said, there is still a healthy market for high performance portables and intel still sells those chips, and there will always be a vast difference between the capabilities of a cheese chromebook versus a full fledged ultrabook. And for those that need it, it's there. It's all up to the consumer really.

Some consumers need the computing power of an ultrabook. They get a core architecture chip. For those that don't need the power, they get something less such as an ARM SOC or Bay Trail based chromebook. We can argue about intel's success in this respect all day long but this is a market that intel needs to address, and they are. In the meantime, for high performance computing devices there is no one that can touch intel, and they get nearly 100% of that business. Ultrabooks,macbooks, and high end laptops are still selling very well so intel may not be making a ton of money on the low end but the high end more than makes up for it. These consumers (high end vs low end computing devices) don't overlap, they buy based on what their computing needs are, pretty much.

To a certain extent, you are right that consumers drive the market. However, with the proliferation of atom and kabini into laptops and even desktops, but continuing the naming of full core chips, in many cases, I think the consumer doesnt really understand how underpowered a device they are getting relative to a full core. I also think you very optimistic relative to how informed consumers are, especially in regards to computers with all the very confusing chip nomenclature. Unfortunately, price sells, and when someone sees a laptop with a celeron or pentium at a cheap price, I would bet 98% of consumers dont know they are getting a crap (relatively) tablet chip instead of a full core celeron or pentium. Same goes for the confusing lineup of A series Richland vs kabini A series.

I think atom and kabini are great for tablets, anything that will give a windows alternative to ARM, I am all for it. I even saw an 11 inch BT laptop advertised from Best Buy this week for 180.00, which is OK I guess. But in a full size laptop or desktop, I am adamantly against sticking in atom and kabini, considering how much more performance you can get for very close to the same price. Even worse, OEMs are trying to increase their margins by sticking these cheap tablet chips into full size laptops and desktops without a corresponding decrease in price.
 

blackened23

Diamond Member
Jul 26, 2011
8,548
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I guess that's kinda true. The worst situation is when something like bay trail is put in a full fledged windows 8.1 device with something silly such as 2GB of RAM. That doesn't really help anyone. But I think for the proper devices, bay trail is fine. Something like an android device: let's face facts, android doesn't need the hardware grunt that windows does. So I think BT is fine there.

But I feel bad for the sucker that buys a low end "tablet" with full fledged windows on it expecting anything amazing. I don't know how that situation can even be fixed, either, because backwards compatibility is the best thing about windows yet it is also the achilles' heel for low end tablet devices. I have mixed feelings on Windows tablets. Everything from the poor DPI scaling, to the horrible-ness of Windows store, to the lack of good touch based apps makes for a not great experience. I dunno. Not sure where windows on the low end will end up, but it's a mixed bag for sure. But BT is a perfect fit for chromebooks or android devices. And if someone needs something more than android/chromebook they can opt for the core based ultrabook. For a full touchpad / keyboard experience , Windows is hands down better than android, and core is far more powerful (obviously). It's just the low end windows tablets that I find somewhat off-putting.
 
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R0H1T

Platinum Member
Jan 12, 2013
2,582
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For a full touchpad / keyboard experience , Windows is hands down better than android, and core is far more powerful (obviously). It's just the low end windows tablets that I find somewhat off-putting.
I'm curious as to whether you've ever tried the full fledged Android experience on a desktop ~

http://www.android-x86.org

I personally think on a touchscreen monitor, which I don't have, it's head & shoulders above anything Windows. This is not to say that Windows isn't a superior platform with keyboard/mouse support but Android ain't all that bad, plus some gestures need a multi touch screen & are hard to pull off with a single pointer mouse.
 
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