My 7770 does about 195mh at ~1080mhz/1.15v. You'll have to do your own math to see if the 7790 upgrade is worth it. Both draw little power and create minimal heat. I'd probably just underclock the 7970 to a level where I was comfortable with the heat output. Buying a new card just for mining is risky.
He's probably 0.9v-0.95v @ ~900mhz.
I agree with your guess as of right now I have a hd7970 system that pulls
145-152 watts and hashes at 490-500MH/s.
my settings are :
.9v @ 900MHz core
1.5v @ 675MHz memory
an intel i5 3470s
an antec platinum 450w
an intel h77 itx board
2 sticks of 4gb low profile samsung magic ram at 1.35V
a crucial 256gb mSata
no dvd
3 fans
this machine is in a coolermaster case elite 120
when it is the winter I crank up the volts and it will hash at 630MH/s, but pulls 275 watts
making it a [space heater] that earns money.
But As far as I know 495 hash avg for a 1 card system at 148 watts at the plug(kill-a-watt) is a worlds record for efficiency.
comes to 3.34 hash per watt when under clocked. 495/148
or 2.29 hash per watt when overclocked . 630/275