IMO it's mostly b/c their cupcakes stunk. Flavor and texture wise, cupcakes from Sprinkes or Georgetown are much better and they're certainly not hurting for business.
So business with crappy product (huge, bready cupcakes with sickeningly sweet frosting) goes out of business? Color me surprised.
I do enjoy the occasional doughnut from Doughnut Plant in NYC and those were a couple bucks each last I remember.
Make a good product and you can sell it at a premium.
So business with crappy product (huge, bready cupcakes with sickeningly sweet frosting) goes out of business? Color me surprised.
I do enjoy the occasional doughnut from Doughnut Plant in NYC and those were a couple bucks each last I remember.
Make a good product and you can sell it at a premium.