Originally posted by: Wingznut
I could be wrong, but I would think that the added heighth would create the need for a different clip.Originally posted by: DivideBYZero
Why not? The only difference will be the distance to the top of the package, the form factor does not change. Socket A uses clips, so tell me how this would not suffice?
Except that AMD isn't maintaining a profit. But even if they were, they would still price their products as high as the market will bear, while being able to sell the quantity that they desire.Originally posted by: Jeff7181
You don't think a lower bottom line allows them to sell the product for a lower price while maintaining a profit?
i.e. Let's say that Wingz Inc. can make widgets for $10 each. And when they price them at $100, they can sell enough to meet their target quantities. CEO John figures out that they can decrease the cost by 50%! Even though they will now reap a better net profit, there's no point in reducing the price point, since the market will bear selling them at $100 each.
At least that's my opinion of how it works.
Widgets!!! I'm buying!!! As Thornton Mellon would say "Try Fantasy Land!!!"
But yah Wingz is right, AMD sells cheap not b/c they want to, but b/c they have to. Unfortunately, its a vicious cycle with AMD; they can't price their CPUs higher b/c OEMs won't take the risk (perception is everything in terms of stability and need for support) and build expensive systems around AMD chips, which forces AMD to price their CPUs lower. This in turn gives the consumer a negative image of AMD chips (always been the underdog) of being a "value" solution, which in turn makes it an undesirable solution for those willing to pay top dollar for top-of-the-line performance. There are other factors involved such as hardware/software support (chipset is the perfect example, OEMs know that Intel makes their chipsets, and we all know about perceived instability issues with AMD chipsets). Also at one point not all software was compatible with AMD chips. These compatibility issues linger in the minds of OEMs, who see this in turn as a potential support nightmare (and costly one at that).
All you have to do is look around here; people who choose AMD do so b/c of price vs. performance and the flexibility it offers. An AMD owner can go through 2 or 3 chips before an Intel user upgrades, but the bottom line is that Intel's margins allow them to profit equally or more so from 1 chip instead of the 3 needed by AMD. This gives off a false sense of durability and staying power associated with an Intel product and also casts an image of disposability on AMD chips. Just look around here; Top of the line Barton is MSRP'ing at $600 and all people are saying is it costs too much and there's no way they're buying it. Same can't be said for a 3.06 Intel P4 HT that debuted at ~$800. No one wants to pay for the top of the line, they want prices to drop with the next release so they can snatch up a faster chip at a firesale price, or wait for a good stepping to OC their "bargain" basement chip. I just spent $91 on a 2100+ T-bred B and thats honestly the most I've spent on an AMD chip in like 1 1/2 years (course I won an 1800+ last year during the AMD tour ).
Bottom line is: AMD doesn't have some magical process of fab'ing cheaper chips and thereby retaining the same margins Intel would on a P4. In reality, AMD would sell their chips for more, IF they could.
Chiz