I am very big into custom loops, have done three so far. I started because my gpu, at the time, was hitting around 85*C and with the fans at 100% the noise was driving me crazy. I put together my first custom loop and doubt I will ever go back to air cooling.
The three reasons I do it are for silent operation, cooler temperatures, and aesthetics. I will say that custom loops are a commitment and I wouldn't recommend it unless you are experiencing unacceptable temperatures or noise levels.
Pros
- Lower temperatures, see note below. During heavy gaming my cpu never passes 60*C and gpu never passes 50*C. I have an i9 10900k and 2080ti.
- Much quieter system, you can barely hear my system even at full load.
- Aesthetics, custom loops can really be an art and you almost become addicted to coming up with a unique looking loop.
- Possible better performance. My old card, mentioned above, throttled at 80C which I was surpassing. I can confirm that have I have noticed better performance in demanding titles.
Cons
- Maintenance, its only every 6 months to a year but it is very time consuming to drain a custom loop, disassemble it, clean it, and then redo everything.
- Risk of leaks, I don't consider a huge negative because as long as you are careful and do a proper leak test then there is no worry. However I will say, that I have fried a very expensive motherboard in the past during a leak test.
- Upgrading, swapping parts, or testing become significantly more difficult. For example you may have to remove your loop just to be able to access a m2 drive.
- Very expensive. As the op stated, my loop cost more than $1000. You also don't want to cheap out, and make sure you are buying quality parts.
- Not really a con, but you will have to do a lot of research prior to buying and assembling your loop. I recommend watching Jay's videos on youtube.
**Note regarding temperatures**
A custom loop is 100% not worth it for just the cpu. You will honestly not notice much of a difference in temperature on a custom loop versus an aio or high quality air cooler. At max load, I am getting maybe 5*C lower versus my nd h15. You will however notice a drastic decrease in gpu temperature.