Bad_Dude, I am making the assumption from your post that you are employed by OM. Yes the deal is hot even without getting a Lite-on, but...
As far as I understand all the information I have read on this subject, the different manufacturers offer different quality, speed, and features. Of course, they are rated at the same speed, but as with all manufactured goods this rating can be over or understated. Examples...Some are claiming the "non-=defrective" drive they got will only burn at 20x, or has 5+ min burn times. Lite-On drives offer extra features for copying that the others don't, and burn in under 4 1/2 mins consistently.
As far as wasting your time...how about the False Advertising that was done with the Polaroid drives last week. I drove 3 hours to get in on that mistake. Bottom line, if companies are going to use different manufacturers and box them the same at the same time, you will run into this problem. Thanks for the deal (I got in on it for two family members), but if OM wants to do away with the calls checking inventory, then do away with the confusion of different manufacturers! This is twice in two weeks this has happened. I didn't run the ad for Smart Burn, and I didn't make the deal to purchase thousands of Cendyne brand drives from a possible 5 different drive makers (verbatim and Lite-on seperated due to both showing up).
Finally, of course we the consumers are looking for the best deal...DUGH, that's why we are here. Don't squalk at your customers who are trying to spend money at your store with no thought of deception or fraud. If you're not happy with that, then look up the chain not down!