[Digitimes] AMD updates product roadmap for 2014 and 2015

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el etro

Golden Member
Jul 21, 2013
1,581
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Oh, that's not good. Now there might come a bunch of replies, that these numbers are made up, DMIPS is old and doesn't reflect the improved NEON, that it's actually just 30% and 90% of it are the result of the new process, etc.

But actually in that chip with a decent RAM interface (even supporting DDR4, IIRC) and L2 cache those ARM cores might actually get something to do. How many ARM SoCs have RAM buses wider than 64 bit?

Dresdenboy, what do you think about an hybrid x86/ARM APU or Excavator/Beema APU (Big.little stile) for the mainstream/value consumer? Could this make benefits in battery life time for make the notebook APUs compete to Intel's(competing with intel and their advanced manufacturing processes is very hard in notebook space is very hard this round)??
 

Vesku

Diamond Member
Aug 25, 2005
3,743
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Adelaar is a discrete GPU, don't think it really gives any insight into AMD's APU designs. Although, they might create a SoC with embedded memory usable by both CPU and iGP once DDR4 is prevalent ala PS4.
 

mrmt

Diamond Member
Aug 18, 2012
3,974
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AMD mentions ECC for Hierofalcon but not for Bald Eagle in the same press release. Bald Eagle is likely the same die as Kaveri, which does not have ECC since it is targeted for desktop/laptop.

So we have a server roadmap that covers only niche servers and we also have an embedded roadmap. What we don't have is a mobile consumer roadmap but cat least here we have products announced, and we don't have any desktop roadmap at all.

Any doubts about where the priorities are?
 

SiliconWars

Platinum Member
Dec 29, 2012
2,346
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So we have a server roadmap that covers only niche servers and we also have an embedded roadmap. What we don't have is a mobile consumer roadmap but cat least here we have products announced, and we don't have any desktop roadmap at all.

Any doubts about where the priorities are?

God you're so predictable. Now that your last argument died a few days after you made the claim (AMD is no longer designing chips, good one :thumbsup, you're going to move on to "the company priority is embedded"?

Give it a rest.
 

AtenRa

Lifer
Feb 2, 2009
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Its not a secret that they are not only focusing on x86 and traditional PC anymore, priorities are x86, PCs, Graphics, APUs, Mobile, Gaming, Embedded, SoC, ARM, Server.
Should i say more ???
 

Abwx

Lifer
Apr 2, 2011
11,166
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AMD mentions ECC for Hierofalcon but not for Bald Eagle in the same press release. Bald Eagle is likely the same die as Kaveri, which does not have ECC since it is targeted for desktop/laptop.

Bald Eagle is Steamroller and will be used in servers
using the same die as the general oferings , hence
it will have ECC support like all AMD CPUs.

Jaguar has already ECC support , so why its tweaked
version wouldnt.???..

Theses infos are easily obtainable , for whom is really
in search of products specs..



 
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mrmt

Diamond Member
Aug 18, 2012
3,974
0
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God you're so predictable. Now that your last argument died a few days after you made the claim (AMD is no longer designing chips, good one :thumbsup, you're going to move on to "the company priority is embedded"?

It isn't me saying that embedded is a priority, but Rory Read himself in the events he spoke.

By the way, the only thing that died here is whatever illusion I had about you being able to actually understand anything you read.

That's what I said:

Yeah, that's pretty much my interpretation. by much I mean something relevant to the consumer market, something that can push boundaries in one way or another, and their silence doesn't seem to mean they are working on something like that.

They might be working on some new "semi-custom" design that will pay the bills for another couple of years but that will be a yawn from the consumer POV. Given that their forecast is for embedded/semicustom to have a bigger share in their revenues, I wouldn't be surprised if that's the case.

And this is what you understood:

AMD is no longer designing chips, good one :thumbsup:
 
Mar 10, 2006
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God you're so predictable. Now that your last argument died a few days after you made the claim (AMD is no longer designing chips, good one :thumbsup, you're going to move on to "the company priority is embedded"?

Give it a rest.

SiliconWars, we get that you are very anti-Intel and very pro-AMD/Qualcomm/ARM...but perhaps if you were less condescending and less adversarial, you wouldn't get a bunch of people irritated with your posts.
 

SiliconWars

Platinum Member
Dec 29, 2012
2,346
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It isn't me saying that embedded is a priority, but Rory Read himself in the events he spoke.

Any part of any business which has potential for high growth is going to be exciting for any company. That's a big difference from making it a priority.

It is clearly your latest "AMD dying" fantasy that they are about to stop developing for cutting-edge consumer business and instead move over to the "lagging edge" as you call it. That's not going to happen, so might as well look for the next one.

Almost all of these "new" chips are based off consumer chips. Kabini, Kaveri, GCN, all built for the consumer market first and foremost, which is exactly what a company with near 90% of revenues in the consumer sector would do (and please note that all of them have been appearing in client and server roadmaps long before they were in the embedded one (I guess you already knew that part though)).

Oh btw, this is the post I meant - http://forums.anandtech.com/showpost.php?p=35461053&postcount=4

No, that's the 2014 AMD, the one that does not have enough resources to develop entire chips unless paid up front by the customer. You can bet your money that AMD will buy a lot more of IP blocks in the future
 
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mrmt

Diamond Member
Aug 18, 2012
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SiliconWars

Platinum Member
Dec 29, 2012
2,346
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No you quite clearly say that AMD can no longer develop chips unless paid for up front by the customer, and with your comment in this thread it's clear that you believe this is AMD's new strategy and they will never develop another consumer chip.
 

MisterMac

Senior member
Sep 16, 2011
777
0
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No you quite clearly say that AMD can no longer develop chips unless paid for up front by the customer, and with your comment in this thread it's clear that you believe this is AMD's new strategy and they will never develop another consumer chip.

Actually that's your interpreting\putting words in his mouth.


AMD quite clearly on the horizon(5years) looks to be shifting away from mainstream computing products.
 

Abwx

Lifer
Apr 2, 2011
11,166
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AMD quite clearly on the horizon(5years) looks to be shifting away from mainstream computing products.

Yet another wild speculation with no basis , and saying
"clearly" wont improve your argument.

Their markets are on mainstream , why would they
shift from the biggest markets to head on for forcibly
ultra risked niches.?..
 

AtenRa

Lifer
Feb 2, 2009
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AMD quite clearly on the horizon(5years) looks to be shifting away from mainstream computing products.

Where did you see that spoken by anyone from AMD ?? They simple saying they will ALSO focus on more than traditional PC, not that they will shift away from PC.
 

piesquared

Golden Member
Oct 16, 2006
1,651
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Where did you see that spoken by anyone from AMD ?? They simple saying they will ALSO focus on more than traditional PC, not that they will shift away from PC.

+1 embedded is additional revenue. As is custom silicon, professional graphics, consoles, ...
 

Abwx

Lifer
Apr 2, 2011
11,166
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Just exactly where is the market for a 4 core (Big Core) Server CPU. India? Assuming AMD will be much cheaper than Intel? APU or not, I just don't see this one.

Not everyone needs a multi socket with lots of cores ,
there s little corporates whose needs are merely data ,
archiving and related averagely low usage hardware.
 

MisterMac

Senior member
Sep 16, 2011
777
0
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Where did you see that spoken by anyone from AMD ?? They simple saying they will ALSO focus on more than traditional PC, not that they will shift away from PC.


Where did i say:

"AMD SPOKESPERSON PIESQUARED THE HONORED SAYS AMD IS FOCUSING AWAY FROM THE PC MARKET"

I didn't.

It was my own ...analysis if you will.

Which with all the fantastic products piesquared is now promoting in the embedded space - should be obvious.

The VIA analogies made last year that made you amongst others rage - are becoming even more synonymous now.

Wether that's bad or not - i'll let you vultures argue about but i'm sure the outcome will be "AMD IS AWESOME".
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
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Where did i say:

"AMD SPOKESPERSON PIESQUARED THE HONORED SAYS AMD IS FOCUSING AWAY FROM THE PC MARKET"

I didn't.

It was my own ...analysis if you will.

Which with all the fantastic products piesquared is now promoting in the embedded space - should be obvious.

The VIA analogies made last year that made you amongst others rage - are becoming even more synonymous now.

Wether that's bad or not - i'll let you vultures argue about but i'm sure the outcome will be "AMD IS AWESOME".

Well,

Intel was the largest embedded supplier in 2012 but i didnt see anyone saying that Intel will be shifting away from the PC market. :whiste:

http://www.design-reuse.com/news/32195/2012-processor-vendor-share-ranking.html
London, England -- June 5, 2013 -- According to preliminary findings from the 2013 edition of Semicast's Embedded Processing Service, Intel was the largest supplier of embedded processors in 2012, just ahead of Qualcomm. Broadcom maintained its position as third largest supplier, while Samsung traded places with Texas Instruments for fourth and fifth respectively.


Semicast defines embedded processing to include ASICs, ASSPs, PLDs, FPGAs, 32/64-bit microcontrollers & embedded microprocessors and general purpose DSPs; compute CPUs and 8/16-bit MCUs are excluded. Embedded processing is a vast market, estimated to have been worth around USD 90 billion in 2012, or nearly one-third of the semiconductor total available market (TAM). Like the semiconductor market as a whole, revenue growth for embedded processors has stalled somewhat in recent years, totaling USD 89 billion in 2010 and USD 83 billion in 2008. However within this slowly growing market there have been clear winners, mostly those companies with a focus on tablets and smartphones.


ps: It is funny that some people here believe that embedded is a niche with a 90bil market.
 
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wlee15

Senior member
Jan 7, 2009
313
31
91
Just exactly where is the market for a 4 core (Big Core) Server CPU. India? Assuming AMD will be much cheaper than Intel? APU or not, I just don't see this one.

I'll assume it's for their SeaMicro line, and is aimed at customers who currently run virtualized servers on existing rack or blade servers.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
ps: It is funny that some people here believe that embedded is a niche with a 90bil market.

Agreed, especially with Intel releasing Quark recently and with Intel have a long track record with embedded CPUs like the i960(which was used in the F22 IIRC). AMD has also been making embedded products for a very long time - even the Airbus A380 contains AMD embedded CPUs.
 

Ajay

Lifer
Jan 8, 2001
16,094
8,106
136
Not everyone needs a multi socket with lots of cores ,
there s little corporates whose needs are merely data ,
archiving and related averagely low usage hardware.

Yeah, it hard to see the advantage, heat can still be a problem for a small server room (since it may not have dedicated cooling). The manufacturing company where my brother is the Network Admin (& sysadmin & tech support, etc.) is 1/3 the size it was 5 years ago (they hard a very large European market) so their current server room is being cooled by the office HVAC system. He could use more cores (to virtualize and get rid of some old servers) and lower power - as soon as the market over there picks up enough to justify the expense.

I'll assume it's for their SeaMicro line, and is aimed at customers who currently run virtualized servers on existing rack or blade servers.

Hmm, well AMD was, last I noticed, selling some sort of Intel solution for the SeaMicro line - so I guess that's possible. Power consumption could be an issue here though.
 

Idontcare

Elite Member
Oct 10, 1999
21,118
59
91

I am glad to read that they are making progress but I was really expecting them to demo some of that progress...instead all they had in the video was two dudes talking anecdotally about how great the product was (so I guess we'll just take their word for it?)

Do you know of any videos that actually demonstrate this feature in a functioning capacity? I'd really like to see that.
 
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