Disappointed by AMD

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Feb 19, 2009
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According to Anandtech the same is true:

Here's the comparison that matters right now when they're equivalently priced at $650 each (980Ti vs Fury X):

http://www.anandtech.com/bench/product/1496?vs=1513

And as someone who's bought AMD for close to a decade now, because they've been rock-solid GPUs that performed well and had a solid bang-for-the-buck, I think the 980Ti is the better choice. You get 2GB more VRAM, better performance in 99% of the stuff tested, quieter, cooler, and you get a nice air-cooled card rather than some hydro contraption. Oh yeah, and HDMI 2.0, right?

Try harder to read the charts you actually link, because it actually shows the complete opposite of what you thought.
 

Destiny

Platinum Member
Jul 6, 2010
2,309
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Disappointed?

from what I can find in my research for what ATI/AMD contributed to the GPU industry:

ATI/AMD developed and implement DDR3 and DDR5 for Graphics Card - Nvidia used it for their own GPUs later on.

ATI/AMD developed and patented VRR with eDP but only used it as a power saving method for notebooks and not for gaming - Nvidia made their own version called G-Sync using a module for gaming and force AMD/ATI to bring it off the shelf to create FreeSync for gaming. In 2014 ATI/AMD stated some of the current silicon in their GPUs (R7 260/260x, R9 290/290x, later R9 285, and their APUs) can support Adaptive-Sync already without the need for a module. Computex 2015 Nvidia announces "mobile G-sync for their gaming laptops" using eDP and no module = exact same implementation that AMD showed at CES 2014 when they demoed FreeSync/Adaptive-Sync on a Toshiba Laptop.

ATI/AMD have been using more than 1 x DisplayPort outputs (different display controllers from what I read in some forums) in the GPUs for several years now to drive their Eyefinity display features- Nvidia finally offers more than one DisplayPort output in their Maxwell GPUs...

ATI/AMD developed and implemented HBM for Fury X - Nvidia annnounces they will use HBM ver2 later on...

It looks like AMD/ATI was leading the charge in the above things (except Nvidia forced AMD's hand with G-sync even though AMD had the tech for awhile).

Looks like AMD/ATI is leading the innovation and advancement in GPU tech and allowing others to use it. If Nvidia made them then it may be proprietary to them.

Nvidia should be (and they are!) thanking AMD for HBM.


correct if I am wrong in my findings.
 
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2is

Diamond Member
Apr 8, 2012
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Yes AMD brought HBM to market, that doesn't inherently mean Fury X can't be a disappointment.
 
Feb 4, 2009
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This is so old and tired, but it always gets me lol-ing even after all this time:

https://www.youtube.com/watch?v=xhVo7yPjQvE


Sorry AMD, we still love you though!

That line at the end "AMD let me down again but I still don't mind saving money buying their alternatives" is so true. I have had several AMD cards and one AMD CPU all but one of them were either good enough for the cost or an outright disappointment but I still keep buying them based on price.
AMD is in a tough spot I don't see myself spending a premium on any of their products now.
 

Mako88

Member
Jan 4, 2009
129
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That line at the end "AMD let me down again but I still don't mind saving money buying their alternatives" is so true. I have had several AMD cards and one AMD CPU all but one of them were either good enough for the cost or an outright disappointment but I still keep buying them based on price.
AMD is in a tough spot I don't see myself spending a premium on any of their products now.

That's true, once a chip disappoints AMD tends to lower the price continually until it finds a nice price/performance value spot that makes sense.

The problem is that lately the disappointments are so frequent that their average gross margin has fallen through the floor, i.e., not enough money being brought in per chip, hence the takeover rumors/stock drop etc.

I think those rumors we heard a few months back about AMD wanting to price the FX at $799 or so were actually real, they had hoped that 980 Ti would drop at $749 or $799 MSRP also, which would have provided a nice juicy margin for FX to enjoy.

Only after Nvidia pulled the rug out and lowballed the 980 Ti at $649 (and thus totally screwing their Titan X customers in the process) did AMD realize that they wouldn't be enjoying any sort of income boost from the FX line. If anything the card probably is a net $0 now, or possibly even loses money per sale for them, which was Nvidia's goal all along.
 
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Headfoot

Diamond Member
Feb 28, 2008
4,444
641
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TBH AMD could probably release Fury X at $1000 and milk the hard core fanboys/filthy rich just like the Titan X and Titan did, then lower the price to something reasonable once they get sufficient volume to actually worry about not selling out.
 

Mako88

Member
Jan 4, 2009
129
0
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TBH AMD could probably release Fury X at $1000 and milk the hard core fanboys/filthy rich just like the Titan X and Titan did, then lower the price to something reasonable once they get sufficient volume to actually worry about not selling out.

No, the benchmarks don't support that at all. That's what made the Titan X screw-job so brilliant, they released it in a vacuum...no other GPUs anywhere near it at the time, which made it look like a value.

Yet here we are just 3 months later and every Titan X owner is thinking "why the F did I buy this..."

I had one and luckily sold it to my cousin for what I paid for it, as it was a great overclocker. Others aren't so lucky, I see that this week's Titan X sales on ebay have closed/finalized at an average of $910, which is a large loss considering ebay then takes 10% of that figure as their own fee.

Fury X at $1000 wouldn't have sold a single card, ever. But...if it had released a month before Titan X? Oh definitely, they could have moved thousands.

Timing is everything, which AMD never, ever, seems to understand.
 

Headfoot

Diamond Member
Feb 28, 2008
4,444
641
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No, the benchmarks don't support that at all. That's what made the Titan X screw-job so brilliant, they released it in a vacuum...no other GPUs anywhere near it at the time, which made it look like a value.

Yet here we are just 3 months later and every Titan X owner is thinking "why the F did I buy this..."

I had one and luckily sold it to my cousin for what I paid for it, as it was a great overclocker. Others aren't so lucky, I see that this week's Titan X sales on ebay have closed/finalized at an average of $910, which is a large loss considering ebay then takes 10% of that figure as their own fee.

Fury X at $1000 wouldn't have sold a single card, ever. But...if it had released a month before Titan X? Oh definitely, they could have moved thousands.

Timing is everything, which AMD never, ever, seems to understand.

It has literally nothing to do with benchmarks.

The Fury X sold out in 5 minutes losing to the 980 Ti. Fanboys gonna fanboy. They already buy FX cpus which are undeniably far worse vs the competition than Fury X.

I guarantee they would have sold out at $1000 given how small the supply was. There's a rumor Newegg literally had 100 total...
 

Mako88

Member
Jan 4, 2009
129
0
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It has literally nothing to do with benchmarks.

The Fury X sold out in 5 minutes losing to the 980 Ti. Fanboys gonna fanboy. They already buy FX cpus which are undeniably far worse vs the competition than Fury X.

I guarantee they would have sold out at $1000 given how small the supply was. There's a rumor Newegg literally had 100 total...

Nope, dead wrong.

A thousand bucks is a thousand bucks, and yes you'd have a few, very few, that would fanboy it up and drop a $1k on a clearly inferior value ($1k FX versus $649 980 Ti), but nothing close to Titan X, because again, as I educated you on before, the TX launched into a vacuum...fastest GPU in the world by a wide margin back then, great reviews because of that gap, etc.

And again as I said previously (having to repeat myself here) if the FX launched in March, and there was no Titan X, then yes you'd be absolutely right. Everyone would have bought one fanboy or not, just as they did with the Titan X, which sold tonnnnnnnns thanks to the press.
 

Headfoot

Diamond Member
Feb 28, 2008
4,444
641
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Nope, dead wrong.

A thousand bucks is a thousand bucks, and yes you'd have a few, very few, that would fanboy it up and drop a $1k on a clearly inferior value ($1k FX versus $649 980 Ti), but nothing close to Titan X (again, vacuum launch, fastest GPU in the world by a wide margin back then).

I disagree completely. Fanboys/the very rich bought Titan X @ $1000 knowing a cheaper version with the same performance would come it in 2-3 months.

It would have sold out at $1000. Given THERE WERE ONLY 100 to be sold (at newegg at least, according to rumor). I dont care one tiny bit that you disagree. I think you're wrong. You think I'm wrong. Nothing will convince us otherwise. So its pointless to continue this discussion.
 
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Mako88

Member
Jan 4, 2009
129
0
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I disagree completely. Fanboys/the very rich bought Titan X @ $1000 knowing a cheaper version with the same performance would come it in 2-3 months.

It would have sold out at $1000. I dont care one tiny bit that you disagree. I think you're wrong. You think I'm wrong. Nothing will convince us otherwise. So its pointless to continue this discussion.

You're talking about selling "100"? Well then yes agree with you, of course. That's obvious. You could sell a million Eskimos a hundred blocks of ice if you try hard enough.

I'm talking about the 100,000+ that the Titan X has now sold. Now THAT is big money.

And the FX at $1000 wouldn't get even 1% of that today, because it would be considered the inferior value. Again, $1000 FX doesn't sell, at all, compared to a $649 980 Ti.

How is this even a conversation, come on guy. lol
 

Mako88

Member
Jan 4, 2009
129
0
0
If chalking this up as a win for you will make you feel good man, do whatever you like

How do I do a thumbs up emotican haha.

Either way your thoughts on timing are correct though as a base. By gambling on needless (does not affect fps at all) HBM memory, AMD was late with this GPU to market. And that lateness has now done the following:

1. Killed profit margin (a Fury X launched when Titan X launched could have sold for $799 and looked like a tremendous value).

2. Heaped bad PR on a company on the brink of hostile acquisition, stock now down -10% versus prior to FX launch.

3. Disappointed their strongest support base (fans) by overhyping the impact of HBM as some sort of competitive advantage prior to launch, when the benchmarks now clearly show memory bandwidth has little impact on actual game performance (GDDR5 good enough in other words).

4. Launched a 4GB product into a competitor's 6GB product, which as silly as it sounds to informed people like ourselves, will dramatically cause lower sales because the majority of even light enthusiast customers will perceive they're paying the same price for a lower-spec card.

Basically in doing this little list, HBM killed the Fury X. That GPU was strong enough that they didn't need to screw around with advanced (and difficult to produce) newfangled memory. It made them late to market, they couldn't get a 6GB/8GB product out the door, and now the backlash is heavy.

If they had done a $599 GDDR FX, and a $499 GDDR Air Fury, both with 8GB...and launched in March because no HDM delay...wow. That would have crushed it I think, just blown the doors off at that point.
 

Enigmoid

Platinum Member
Sep 27, 2012
2,907
31
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How do I do a thumbs up emotican haha.

Either way your thoughts on timing are correct though as a base. By gambling on needless (does not affect fps at all) HBM memory, AMD was late with this GPU to market. And that lateness has now done the following:

1. Killed profit margin (a Fury X launched when Titan X launched could have sold for $799 and looked like a tremendous value).

2. Heaped bad PR on a company on the brink of hostile acquisition, stock now down -10% versus prior to FX launch.

3. Disappointed their strongest support base (fans) by overhyping the impact of HBM as some sort of competitive advantage prior to launch, when the benchmarks now clearly show memory bandwidth has little impact on actual game performance (GDDR5 good enough in other words).

4. Launched a 4GB product into a competitor's 6GB product, which as silly as it sounds to informed people like ourselves, will dramatically cause lower sales because the majority of even light enthusiast customers will perceive they're paying the same price for a lower-spec card.

Basically in doing this little list, HBM killed the Fury X. That GPU was strong enough that they didn't need to screw around with advanced (and difficult to produce) newfangled memory. It made them late to market, they couldn't get a 6GB/8GB product out the door, and now the backlash is heavy.

If they had done a $599 GDDR FX, and a $499 GDDR Air Fury, both with 8GB...and launched in March because no HDM delay...wow. That would have crushed it I think, just blown the doors off at that point.

This pretty much. HBM also killed Fiji in the professional market due to the 4 GB limitation.
 

YBS1

Golden Member
May 14, 2000
1,945
129
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How do I do a thumbs up emotican haha.

Either way your thoughts on timing are correct though as a base. By gambling on needless (does not affect fps at all) HBM memory, AMD was late with this GPU to market. And that lateness has now done the following:

1. Killed profit margin (a Fury X launched when Titan X launched could have sold for $799 and looked like a tremendous value).

2. Heaped bad PR on a company on the brink of hostile acquisition, stock now down -10% versus prior to FX launch.

3. Disappointed their strongest support base (fans) by overhyping the impact of HBM as some sort of competitive advantage prior to launch, when the benchmarks now clearly show memory bandwidth has little impact on actual game performance (GDDR5 good enough in other words).

4. Launched a 4GB product into a competitor's 6GB product, which as silly as it sounds to informed people like ourselves, will dramatically cause lower sales because the majority of even light enthusiast customers will perceive they're paying the same price for a lower-spec card.

Basically in doing this little list, HBM killed the Fury X. That GPU was strong enough that they didn't need to screw around with advanced (and difficult to produce) newfangled memory. It made them late to market, they couldn't get a 6GB/8GB product out the door, and now the backlash is heavy.

If they had done a $599 GDDR FX, and a $499 GDDR Air Fury, both with 8GB...and launched in March because no HDM delay...wow. That would have crushed it I think, just blown the doors off at that point.

Trying to look at this from a different perspective:
Possibly knowing they'd be late to the market with a lineup consisting mostly of refreshes maybe they used this as a cleaning of the pipes for HBM. They are likely switching nodes for their next lineup, might as well work out HBM now. Maybe they know HBM will be in short supply and don't really plan on selling a lot of Fury products anyway. In the end this is still a more competitive product against Maxwell than what they had, maybe it's only intended as a stop gap until the next full lineup. They did make efficiency strides and confronted both the heat and noise concerns. Which also contributed along with HBM to significantly reduce the ever more monstrously growing size of the modern day video card which is a problem considering the growing trend of trying to make the overall size of the typical PC smaller (mini-ITX). *shrug*
 
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flopper

Senior member
Dec 16, 2005
739
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Trying to look at this from a different perspective:
Possibly knowing they'd be late to the market with a lineup consisting mostly of refreshes maybe they used this as a cleaning of the pipes for HBM. They are likely switching nodes for their next lineup, might as well work out HBM now. Maybe they know HBM will be in short supply and don't really plan on selling a lot of Fury products anyway. In the end this is still a more competitive product against Maxwell than what they had, maybe it's only intended as a stop gap until the next full lineup. They did made efficiency strides and confronted both the heat and noise concerns. Which also contributed along with HBM to significantly reduce the ever more monstrously growing size of the modern day video card which is a problem considering the growing trend of trying to make the overall size of the typical PC smaller (mini-ITX). *shrug*

easier to be negative for most people.
Positive is really difficult.
people died in tunisia from madmen.

PLP support for fury and soon fury 2 is coming. I am really fine with their hardware.
marketing could use a buff.
 

Ketchup

Elite Member
Sep 1, 2002
14,546
238
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This is a wild guess based on no truth whatsoever: but the price gap between the Titan and the 980 Ti makes my wonder if somebody at Nvidia knew what AMD had in store and cut the price on the Ti just because "they can." Sure it hurts the sales of the cash cow Titan, but what they are doing to AMD right now will be even more profitable.
 

Mako88

Member
Jan 4, 2009
129
0
0
Trying to look at this from a different perspective:
Possibly knowing they'd be late to the market with a lineup consisting mostly of refreshes maybe they used this as a cleaning of the pipes for HBM. They are likely switching nodes for their next lineup, might as well work out HBM now. Maybe they know HBM will be in short supply and don't really plan on selling a lot of Fury products anyway. In the end this is still a more competitive product against Maxwell than what they had, maybe it's only intended as a stop gap until the next full lineup. They did made efficiency strides and confronted both the heat and noise concerns. Which also contributed along with HBM to significantly reduce the ever more monstrously growing size of the modern day video card which is a problem considering the growing trend of trying to make the overall size of the typical PC smaller (mini-ITX). *shrug*

That could be, sure. The risks are so big though they would make me pause if I were approving that strategy.

We would need to know when they realized they wouldn't be able to ship more than a 4GB product to market.

If it was early in the process, that's a management mistake...should have killed HBM right then.

If it was late in the process, well, nothing you could do by then as management, you'd have to move forward to launch and take the hit.

This is a wild guess based on no truth whatsoever: but the price gap between the Titan and the 980 Ti makes my wonder if somebody at Nvidia knew what AMD had in store and cut the price on the Ti just because "they can." Sure it hurts the sales of the cash cow Titan, but what they are doing to AMD right now will be even more profitable.

Definitely, I've written about it already. The 980 Ti was meant to be a $799 SKU, no question in my mind those rumors were true.

But the decision was made (with Nvidia's fatter margin curve to absorb the hit) to drop it to an AMD-crushing $649 price point.
 
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Qwertilot

Golden Member
Nov 28, 2013
1,604
257
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They seemingly needed the HBM for the attached power saving, giving them more scope for a faster GPU. What would be the point if it was 10/20 per cent slower?

The obvious, non trivial drawbacks are rather unfortunate. Makes the timing seem odd in some ways, but I guess they felt they couldn't really wait longer.
 

Mako88

Member
Jan 4, 2009
129
0
0
They seemingly needed the HBM for the attached power saving, giving them more scope for a faster GPU. What would be the point if it was 10/20 per cent slower?

The obvious, non trivial drawbacks are rather unfortunate. Makes the timing seem odd in some ways, but I guess they felt they couldn't really wait longer.

You, nor anyone else here, knows that.

And the air Fury is still cut down for heat and power issues while on just air (allegedly), so apparently HBM didn't save them anything of note.

Still holding out hope that the air Fury is not cut-down, could be a killer at that price.
 
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