In light of what's happening in the NFL and the NHL, and considering the average sports fan's appetite for "big hits": do you think some new big money media entity could possibly get a foothold on American professional sports by securing an iron clad "play at your own risk" waiver? Would US sports fans flock to that sort of thing, or are they hip to the head trauma argument?
Isn't this what the USFL needed all of those years ago?
Isn't this what the USFL needed all of those years ago?