@Techhog
Let's not get personal, no need for it. Debate the merits of the topic instead.
GW is IMO, money well spent by NV's marketing department, it helps continue pushing this same mantra: "AMD drivers suck, see, new games come out, their performance blows".
I read the steam forum for Project Cars, many NV users there bash the poor performance of AMD in that game as being "lol AMD drivers, its why I never buy their sh*t".
The masses don't research WHY GW games run so crap on AMD. They only see the result or hear it from their friends and to them, its another example of AMD's failing. It reinforces their already held believes. It makes them continue to want to pay more for NV GPUs.
It simply works very well for NV.
It's big bucks too, NV reportedly paid Ubisoft $2M to help them market AC.
"Unfortunately for both Ubisoft and nVidia, that situation didn’t develop well when Derek Perez, then Director of Public Relations at nVidia stated that "nVidia never paid for and will not pay for anything with Ubi[soft]. That is a completely false claim."
The case of Inconvenient Truth came out when Ubisoft’s own Michael Beadle stated that "there was a [co-marketing] money amount, but that [transaction] was already done. That had nothing to do with development team or with Assassin’s Creed." Back then, we were a part of a heated off-the-record conversation where I was told that Roy Taylor, then lead man for TWIMTPB program contacted Ubisoft and threatened to pull marketing support for all Ubisoft titles, and the sum in question ranged at around two million dollars".
http://www.vrworld.com/2009/11/04/batmangate-amd-vs-nvidia-vs-eidos-fight-analyzed/
There was that alleged $3M spent on Crysis 2 over-tessellation too..
Big bucks provide huge returns for NV in marketing & mindshare at the expense of AMD. As I've said several times, GW alone has a big chance of burying AMD dead if AMD does not retaliate in kind.
Imagine this scenario, Fiji XT with HBM beats Titan X by 10-20% soundly. But in GW titles, its 25% slower. As NV piles on the cash to buy-out devs into GW, more and more GW games will be used in benchmarks, suddenly Fiji XT is slower than Titan X. It wont ever matter that AMD can make better hardware, because GW cripples it. AMD should know & understand, GameWorks is a massive threat to their existence in the dGPU market.