Does Google actually have a strategy with Motorola and Nexus?

Dari

Lifer
Oct 25, 2002
17,134
38
91
If they do, I think it goes something like this: Subsidize the hell out of the phone so that more people can use Google's services. That locks them into Google's ecosystem. That may be why we're seeing $99 Moto Gs and inexpensive Nexus phones. It's basically Apple's strategy without the high prices. More importantly, since the phones are Google's, they do not have to do any revenue-sharing like they do with Apple, Samsung, and the rest. I'm sure Google's frenemies saw this a mile away and that is why they are promoting their own services.

Of course, there may be no strategy and Google may have had other reasons for selling their own phones. Who knows, they may kill off the Nexus line and sell Motorola given their history of killing their own products.
 

Ryan

Lifer
Oct 31, 2000
27,519
2
81
If anything, Motorola is a long term strategy that just hasn't come to fruition yet. I think we are going to see multiple devices coming from Moto soon......but I think they will continue to keep the Nexus line separate.

Nexus will continue to be reserved for a pure Android experience, but Moto will act as the showcase for additional Android software optimization....
 
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foghorn67

Lifer
Jan 3, 2006
11,885
53
91
If anything, Motorola is a long term strategy that just hasn't come to fruition yet. I think we are going to see multiple devices coming from Moto soon......but I think they will continue to keep the Nexus line separate.

Nexus will continue to be reserved for a pure Android experience, but Moto will act as the showcase for additional Android software optimization....

This. Google/Motorola is looking to erase their Moto's history with an over complicated lineup and lack of OS upgrades.

The Moto X promotions along with the Moto G seems to be positive. Not only is the tech/smartphone blogs and sites talking about it, but I often hear about in the wild.
If you watch MKBHD's interview with Motorola Mobility's CEO, their current and future plans are pretty clear.
 

ilkhan

Golden Member
Jul 21, 2006
1,117
1
0
Nexus is probably going to become even more developer focused. What that means, I'm not sure.

Moto is branded phone done right. Low prices, minimal changes, quick updates.
 

cabotp

Junior Member
Mar 12, 2006
12
0
66
Google's main business is ads. The more people use google services like google+, YouTube, Gmail, Google maps and so on. The more data Google collects to promote those ads. Basically there entire business model is data mining.

So the more people they can get to use a nexus or moto phone the more people that will be using their services and thus more data can be mined.

Think of the nexus and moto phones as lost leaders.

This is also why they put their services on the ios as well.
 

destrekor

Lifer
Nov 18, 2005
28,799
359
126
If anything, Motorola is a long term strategy that just hasn't come to fruition yet. I think we are going to see multiple devices coming from Moto soon......but I think they will continue to keep the Nexus line separate.

Nexus will continue to be reserved for a pure Android experience, but Moto will act as the showcase for additional Android software optimization....

I think they might use a more low-key approach with Motorola. I think Motorola might try and phase out of carrier exclusives and focus solely on perhaps two yearly models, though they might continue to sell the Moto X after releasing the Moto X-2. The writing is on the wall - it's far better, for everyone, for the manufacturers to support maybe two or three actual phones at most. Of course there are the minor variations for regional differences, but it helps make development and support easier, and helps them focus on building a better product with better software.

I think the Moto strategy, for Google, is to play the Pure Android route. I think they will probably continue to let Motorola offer the manufacturer exclusive feature (the always listening low-power cores - terrific battery life, yet it's so easy to activate more often than not I didn't purposefully wake it.

My hunch: it's about demonstrating the quality of Android with as minimal additions as possible, while demonstrating the ways a manufacturer can still differentiate.

It's also, more than anything else, all about some active investment legwork. They bought Motorola, and it's been costing Google - now it's about getting some money out of that investment. How? Motorola was flailing a little bit due to a lack of direction, even though they had significant hardware potential and expertise, and they still seem to have the best cellular radios. So now, they have direction and a focus, and a desire to carve a heck of a lot more of that market share for itself.

I think Google is still trying very hard to give no favoritism to the Nexus program. They have been in bed with LG and Asus for recent years, but they've said it's an open program based on who wants to work with what.

It's quite likely it might still be too early for a Motorola nexus. Perhaps next year, because they've only just gotten a phone that was entirely the work of "the new Motorola" onto the market, since the product development cycle is typically two years. Maybe they've got some prototypes for the next one in the works. I'd love to see that, for sure.
 
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