Does Nvidia choose not to compete on price?

[futurefields]

I wonder why it seems for every Nvidia card that comes out, the release seems to be unspectacular - there is either an AMD card that outperforms it for less money, or one is soon on the way.

Is Nvidia simply selling enough cards that they don't need to compete on the price/performance ratio?

Or are they unable too/margins are too slim/business is struggling?

Temporarily closed for a deep steam cleaning and some vacations
-ViRGE

 

[Ferzerp]

Because they don't need to.

Look at the top left graph here.

http://store.steampowered.com/hwsurvey/

 

[futurefields]

Name recognition is so powerful. Wow.

 

[Arkadrel]

Enough fanboys and strong enough brand, and you dont need to care about price
(they ll still buy it, so why not milk them?).

Same thing is true for Apple, nvidia has a bit of that as well.

 

[AnandThenMan]

Because they don't need to.

Look at the top left graph here.

http://store.steampowered.com/hwsurvey/

Graphics share

AMD - 22.7%
Nvidia - 14.8%

Nvidia's discrete shipments decreased 10.4% quarter over quarter.

In a thread about discrete GPUs, citing combined iGPU numbers tells me that you're either daft or a troll. I'm not sure either one is a good thing, so you may want to stop before you dig yourself in to a hole
-ViRGE

 

[ShintaiDK]

Enough fanboys and strong enough brand, and you dont need to care about price
(they ll still buy it, so why not milk them?).

Same thing is true for Apple, nvidia has a bit of that as well.

Say that to the early buyers of the HD7xxx.

 

[chimaxi83]

Say that to the early buyers of the HD7xxx.

The buyers who had top end performance months before early buyers of GTX6xx? I'll let them know.

 

[Olikan]

"someone is saying that our product is expensive in the internet"
"....CUT DOWN EVERYTHING"

lol... it takes alot of time for a company cut prices, when nvidia sees that they can't sell anymore, they will cut it

 

[Siberian]

Many people think of AMD as a bargain brand and are not going to pay much for their products.

This may be true, but this is such a wrong way to put it. Please don't troll
-ViRGE

 

[Ferzerp]

Useless data that mixes igpu and discrete cards is useless.

 

[AnandThenMan]

Useless data that mixes igpu and discrete cards is useless.

Translation, you only see what you want to see.

 

[Ferzerp]

You mad no one fell for your data chosen to mislead?

 

[blastingcap]

NV driver reputation (fair or not), Adaptive VSync, GPU Boost, developer relations/TWIMTBP, CUDA, PhysX, the fact that Kepler cards are shorter and less power hungry so they work with smaller cases and PSUs, etc. And some people prefer NV and look down on AMD. All of those factors and more allow NV to charge more.

 

[SirPauly]

It depends! When AMD strongly redefined price/performance with the HD 4870/4850 disruption -- nVidia price adjusted very quickly.

 

[SirPauly]

Graphics share

AMD - 22.7%
Nvidia - 14.8%

Nvidia's discrete shipments decreased 10.4% quarter over quarter.

That is a total share that includes integration and sort of misleading. Discrete share, specifically the desktop is where most of the discussions are about but all are very important to the companies bottom line, one may imagine.

nVidia lost 2.5 percentage points on desktop discrete and gained 6 points on mobile discrete.

Why did nVidia lose 2.5 percentage points? Probably not having a complete desktop line of 28 nm product skus, constrains, yields, floods in Thailand/hard drive shortage still effecting the bottom line, a competitor that executed and bringing strong competition.

 

[Maximilian]

Enough fanboys and strong enough brand, and you dont need to care about price
(they ll still buy it, so why not milk them?).

Same thing is true for Apple, nvidia has a bit of that as well.

This.

Still get new posters coming here spouting the same old story "I heard ATI drivers are bad hurp a durp, whats the best nvidia card"

 

[AnandThenMan]

There is nothing misleading about those numbers to me, it all comes down to how you interpret them and what segment you consider important. Intel is by far #1 in graphics, sure they are "cheating" because you can hardly buy their CPU without being forced to own the GPU. But a sale is a sale, integrated, discrete, whatever they all count.

Agreed that AMD out maneuvered Nvidia to an extent this year, being first on a given node never hurts.

 

[SirPauly]

If you feel comfortable showing integrated numbers to a more enthusiast based forum -- okay!

 

[AnandThenMan]

If you feel comfortable showing integrated numbers to a more enthusiast based forum -- okay!

You feel comfortable posting financial information in the context of gaming. Different strokes.

 

[Homeles]

The 680 and 670 releases were underwhelming? What?

I mean, the 660 Ti is pretty pathetic, all things considered, but Nvidia was no joke back in the spring.

 

[SirPauly]

You feel comfortable posting financial information in the context of gaming. Different strokes.

At times? Absolutely!

It's the judgement of the mods that throwing in the integrated numbers was a deliberate troll, so this line of discussion is no longer necessary
-ViRGE

 

[PCboy]

The 680 and 670 releases were underwhelming? What?

I mean, the 660 Ti is pretty pathetic, all things considered, but Nvidia was no joke back in the spring.

I would have to agree... it is pretty underwhelming. Don't get me wrong, the GTX680 is a fine card but the fact it wasn't flat out dominating the 7970 after being three months late was not appealing. It would've been better had it been the GK110.

It looks actually worse if you compare it with their GTX580 release, which was superior. The fact that the GTX580 held the performance crown was clear as day.

 

[BenSkywalker]

Every time nVidia has done a launch this generation, AMD has responded with price cuts.

I'd say nVidia is taking the proactive point on pricing this generation, AMD is reactive.

 

[Rezist]

nvidia has such better brand recognition at this point there's no reason whatsoever to compete on price, many ppl even buying high end computers don't research before they buy. Also alot of games have the nvidia logo when they launch and that's the best advertizing you can get

 

[Annisman*]

Some of us just want the highest performing GPU at the time, period. That, historically has been Nvidia the last few years.