IF the results we are seeing are truly indicative, then AMD really chose the wrong marketing approach--for informed users anyway. Obviously the idea of a module is new to most of us, so perhaps they didn't know how to market it that way.
However, their choice to market it by the number of cores is ill advised if the 8 core CPU can just barely match their previous 6 core CPU. Thats a hard sell to enthusiasts. Of course it does have more headroom through overclocking, but not everyone overclocks.
Then again, the majority of people who don't overclock are average users--the majority of consumers actually. Those same people are the ones who will see "8 cores unlocked" and think they have a beast. So perhaps they are marketing it correctly, for the mass market anyway. When I consider it that way, I can see AMD selling a lot of them, especially to the average Joe since those people buy way more hardware than all of the enthusiasts combined. We might buy more hardware per year, but there are simply more of those kinds of buyers than us.
But informed users who decide they just have to stick with AMD, will probably just go for the cheaper X6's. Of course I suspect AMD will quickly phase out the X6. They will have to if they plan to sell any of the BD's to informed enthusiasts. Seriously, how well will the 6 core BD fare against the X6 if the 8 core is right with it in the leaked benches so far?
Then again, this is all dependent on whether or not the leaked performance is what we will end up with at launch. Perhaps AMD does still have a trick up their sleeve. The next few days should be interesting.
The more I think about it, BD should be a success. As long as OEM's are willing to put it in their machines and do so in mass numbers, it will do fine. The OEMS know their customers and I suspect that most of them are of the mindset that more is better. With that in mind, AMD's choice to focus their marketing on the number of cores makes sense. Even the 6 core BD, the average person will see that and see that it has more cores than a quad core.