That 6.95 fee isn't good if you never get to do a price guarantee, but it could be worth it. For example on this Geforce 2 Ultra 64DDR deal that just went for 105. Well, if you got to do the AMEX deal like I did buying it at 289 and getting 185 back from AMEX, I would have just profited from it by almost 200 dollars...meaning I would have got the video card for free plus $100. Sounds way too good to be true... But, I'm sure it's possible.