Correct. I don't know about in N.America but in Asia, DVR-110 (DVR-A110 is the model no. in Asia) is actually sold as an OEM model. The retail model is A10X(A,B,C depending on the color). A10X looks really nice but carries a high premium over its OEM model (about $25 more which is 50% of the OEM price!). Also, Benq has 1650 out now. It's about the same price as 1640 w/ redesigned faceplate. The specs look very similar. I need to get another dvd-writer so I need to decide among DVR-110, Benq DW-1650 and LG GSA-4167B. All about the same price.