Electric F-150 unveiled

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Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
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It seems like they're torn on what to do with it. The power usability, increased storage with the frunk, decent range, all seems to scream that it would be perfect for local jobsite utility, but the shortened bed really kills it for anyone who hauls building materials to site. The relatively short range also kills it for any type of oilfield work, where you can be expected to drive 300-500 miles quite regularly on a daily basis.

I think it would have been better with a 6.5' bed at launch. I would have preferred an 8' bed. And also a 400 or 500 mile range. But this is a pretty good first release, as it's going to be sold to interested residential consumers for the most part, I'd imagine. And really, for the price & the feature set, I'd say they did an amazing job.
 
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Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
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It’s aimed at the market that most trucks are sold to. The market for people who want a truck but don’t need a truck everyday.

They won’t have problems selling these. Especially at the prices they are offering. More so considering the tax rebate.

For the record I have a deposit on one. But I have had deposits on othet evs that I have canceled they didn’t live up to expectations.

Probably a base with extended range Lariat. Only if it lives up to what’s been announced.

If the government rebates come in, the truck will sell a ridiculous amount of copies:

 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
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Is it though? What's the starting price of Super Crew AWD ICE?

Dunno, quoted from the article. Would be curious to see a 1:1 comparison. I'm honestly shocked at the $40k pricetag, that's a lot lower than I was expecting.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
5,536
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I'm way more impressed by this than I expected to be. I have decided to reserve just about anything interesting that comes along as soon as reservations open just because of the instant sellout and 2+ year waits that result. I had a reservation in as soon as they opened it up last night - Maybe 30s into the event I was done. Hopefully I'm reasonably early in line though people with confirmations 10+ minutes after me have lower reservation numbers so who knows.

I went into the reveal assuming I would just sort out what to buy later (this vs Cybertruck mainly) but based on what we've seen so far I will buy one as soon as my number comes up.

It's really hard to argue with the overall feature set and value. I'll probably end up with this plus a Cybertruck as the two daily drivers in the household.

Viper GTS

tbh if I was interested in a truck for a truck's sake, I'd definitely put in a pre-order. Currently I just rent a Home Depot truck (or van) whenever I need one (although they have van-based box trucks now! SO NICE!!). My plan is to pay off my Mustang & then switch payments over to a Cybertruck. The big seller on the Cybertruck for me was the 500-mile range. So then I'd have a Home Depot project truck & a winter-driving truck & keep my RWD ICE for the warmer months (although the ESC is pretty good, I've made it through like 3 winters so far with it!).

I'm a simple man. lol.
 

WelshBloke

Lifer
Jan 12, 2005
31,755
9,704
136
I'm totally not the market for this but it would be a nicer vehicle to drive if they moved the cab forward a bit and cut down the unnecessary bonnet a bit.

I mean I can see that they are trying to keep the aesthetic that they had before and I understand that, but not having a honking great ICE engine up front is an advantage that should be utilised.
 

Viper GTS

Lifer
Oct 13, 1999
38,107
433
136
I'm totally not the market for this but it would be a nicer vehicle to drive if they moved the cab forward a bit and cut down the unnecessary bonnet a bit.

I mean I can see that they are trying to keep the aesthetic that they had before and I understand that, but not having a honking great ICE engine up front is an advantage that should be utilised.

That secure storage is way too valuable to give up. Not to mention the impact absorbing capabilities. It's a vastly more useful vehicle with it than it would be without.

Viper GTS
 

WelshBloke

Lifer
Jan 12, 2005
31,755
9,704
136
That secure storage is way too valuable to give up. Not to mention the impact absorbing capabilities. It's a vastly more useful vehicle with it than it would be without.

Viper GTS
Eh? A regular F150 presumably doesnt have a load of storage there and that sells ok!
Plus not having a massive chunk of steel in that area should make it that they dont need such a huge crumple zone.

The only reason its like that is aesthetics. Its to make people feel comfortable buying something that looks like something they are familiar with.
Which is totally a sensible and clever thing for Ford to do. It just feels like a bit of a wasted opportunity.
 
Reactions: herm0016

manly

Lifer
Jan 25, 2000
12,186
3,108
136
Dunno, quoted from the article. Would be curious to see a 1:1 comparison. I'm honestly shocked at the $40k pricetag, that's a lot lower than I was expecting.
My snap impression was this is a Cybertruck-killer, but the inferior range will cause some anxiety for cross-shoppers.
 
Dec 10, 2005
25,517
8,938
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I'm totally not the market for this but it would be a nicer vehicle to drive if they moved the cab forward a bit and cut down the unnecessary bonnet a bit.

I mean I can see that they are trying to keep the aesthetic that they had before and I understand that, but not having a honking great ICE engine up front is an advantage that should be utilised.
You assume people are rationale when they are buying vehicles. The very fact that pickups and SUVs (with much higher hoods and worse frontal blindspots) are the dominant vehicle sales in the US should tell you that it is far from that.

If rationality was a big selling point, most people would be buying compact hatchbacks, and vans and cab-over-engine designs would probably be favored for vehicles meant for commercial use.
 

WelshBloke

Lifer
Jan 12, 2005
31,755
9,704
136
You assume people are rationale when they are buying vehicles. The very fact that pickups and SUVs (with much higher hoods and worse frontal blindspots) are the dominant vehicle sales in the US should tell you that it is far from that.

If rationality was a big selling point, most people would be buying compact hatchbacks, and vans and cab-over-engine designs would probably be favored for vehicles meant for commercial use.
I get why they are doing it. It's just a shame that they have to do that because it would be a better vehicle in every way if they moved the cab forward.
Better visibility, better driving position, much more versatile layout behind the passenger area...
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
5,536
136
My snap impression was this is a Cybertruck-killer, but the inferior range will cause some anxiety for cross-shoppers.

I think just because (1) it looks normal, (2) it has a bunch of really nice features features, and (3) it's relatively reasonably-priced (as compared to current F-150 trucks), it's going to do really well. Inferior range & a short bed are going to be issues, but they'll get better batteries & longer beds in future releases.

Whereas the Cybertruck is pretty polarizing. If you're a geek who wants a truck, it's a great vehicle. I have a hard time imagining my contractor buddies showing up to a jobsite with one, in practice, because it's so weird-looking & non-standard, not to mention no real local support in most areas, unlike Ford, which is everywhere for when stuff breaks. Although the new video fo the Cybertruck tailgate ramp looks awesome:

 
Reactions: Leeea
Dec 10, 2005
25,517
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I get why they are doing it. It's just a shame that they have to do that because it would be a better vehicle in every way if they moved the cab forward.
Better visibility, better driving position, much more versatile layout behind the passenger area...
I wish they would have better frontal visibility, instead of a trend towards worse frontal visibility. I live in a more walkable neighborhood, and it's always a little scary to see these pickups - so high, they reach my shoulder (read: more dangerous in vehicle-on-pedestrian collision), and for smaller people, the person could be completely invisible in front.
 

Heartbreaker

Diamond Member
Apr 3, 2006
4,349
5,479
136
I'm totally not the market for this but it would be a nicer vehicle to drive if they moved the cab forward a bit and cut down the unnecessary bonnet a bit.

I mean I can see that they are trying to keep the aesthetic that they had before and I understand that, but not having a honking great ICE engine up front is an advantage that should be utilised.

From what I read elsewhere, they are basically using the same frame as the ICE F-150 but reinforced, and this will somewhat dictate the overall dimensions. Using the same frame means shorter time to market, and lower development costs.

Plus when you sell the most popular vehicle in the country it makes a lot of sense to deliver your drive-train change in those VERY popular and familiar dimensions.

Plus, that front storage is major benefit. Sure current ICE F-150s don't have it and still sell well, but they often have to resort to using up bed space with aftermarket lock boxes for tools. This shows an advantage for the EV version.

Plus what first looks like very cab forward clean sheet EV designs ( See Canoo pickup), really just looks that way from outside. You still need a LOT of crumple zone, so the Canoo wastes a massive amount of space with a super deep dash inside, instead of lockable storage outside.

Maybe future generations after the ICE is gone, they can focus on reducing the nose, but for now, it probably just would have cost more to develop and cost them more sales. They made the right decision.
 

WelshBloke

Lifer
Jan 12, 2005
31,755
9,704
136
From what I read elsewhere, they are basically using the same frame as the ICE F-150 but reinforced, and this will somewhat dictate the overall dimensions. Using the same frame means shorter time to market, and lower development costs.

Plus when you sell the most popular vehicle in the country it makes a lot of sense to deliver your drive-train change in those VERY popular and familiar dimensions.

Plus, that front storage is major benefit. Sure current ICE F-150s don't have it and still sell well, but they often have to resort to using up bed space with aftermarket lock boxes for tools. This shows an advantage for the EV version.

Plus what first looks like very cab forward clean sheet EV designs ( See Canoo pickup), really just looks that way from outside. You still need a LOT of crumple zone, so the Canoo wastes a massive amount of space with a super deep dash inside, instead of lockable storage outside.

Maybe future generations after the ICE is gone, they can focus on reducing the nose, but for now, it probably just would have cost more to develop and cost them more sales. They made the right decision.
The Canoo isn't a cab forward design, the driving position is the same a a regular truck.

I agree with all your other points though. It's still a shame that popular has to be conservative.
 

Heartbreaker

Diamond Member
Apr 3, 2006
4,349
5,479
136
The Canoo isn't a cab forward design, the driving position is the same a a regular truck.

Which is my point. They have no bonnet at all. Which is what you were calling for a reduction in, but they still need the significant crumple zone, so they just move the driver further back inside creating a lot of wasted space there, with a super deep dash.
 

WelshBloke

Lifer
Jan 12, 2005
31,755
9,704
136
Which is my point. They have no bonnet at all. Which is what you were calling for a reduction in, but they still need the significant crumple zone, so they just move the driver further back inside creating a lot of wasted space there, with a super deep dash.
Surely a massive chunk of incompressible steel isnt counted as part of a crumple zone? If you take this huge mass out you should be able to save that space.
I get that we aren't going to get the 70s version of cab forward stuff but a lot of that bonnet space could be saved!
 
Reactions: herm0016
Dec 10, 2005
25,517
8,938
136
Maybe future generations after the ICE is gone, they can focus on reducing the nose, but for now, it probably just would have cost more to develop and cost them more sales. They made the right decision.
If you look at pickup designs over the last 20 years, there has been a deliberate trend towards higher hoods which reduce frontal visibility. This is purely a design aesthetic; you can tell, because many of the similar platforms geared strictly towards commercial users still have the sloping hoods. They don't have to go full frontal seating position to improve visibility.
 

ponyo

Lifer
Feb 14, 2002
19,688
2,810
126
I agree. 5.5' is pretty short. Hopefully we'll see longer soon (with bigger batteries to boot!). 230 miles in a truck would give me range anxiety. Half the reason I was willing to put down a deposit on the Cybertruck is because of the 500-mile battery option.
Short bed doesn't bother me that much anymore. As long as the back window slides open, you can fit and carry 16 ft lumber and metals. My Tundra only has 6.5 ft truck bed, and occasional long lumber and metal pieces are no problem because of the open back window. And on most construction jobs, materials are all delivered to the job site so lot of constructions guys don't carry much other than tools. Small time construction guys and handymen are going to use trailer to transport materials if needed so shorter truck beds are not deal killer as well. People who really need to haul are not going to buy F150 anyway. They'll buy the bigger F550 or something similar with longer truck beds.

I haven't watched the electric F-150 reveal presentation yet. But I'm looking forward to watching it soon. I'll reserve my judgement of the electric F-150 until then.

BTW, the 500+ mile Cybertruck is the Tr-motor version which starts at $70k. If you add FSD and taxes, you're looking at close to $85k drive out price on the Cybertruck. Are you really willing to spend $85k on a truck?
 

Heartbreaker

Diamond Member
Apr 3, 2006
4,349
5,479
136
BTW, the 500+ mile Cybertruck is the Tr-motor version which starts at $70k. If you add FSD and taxes, you're looking at close to $85k drive out price on the Cybertruck. Are you really willing to spend $85k on a truck?

BTW, the F-150 Lighting has MSRP up to $90K, without tri-motor or 500+ mile range:
"The MSRP of the F-150 Lightning ranges from $39,974 up to around $90,474."
 
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deadlyapp

Diamond Member
Apr 25, 2004
6,627
721
126
Short bed doesn't bother me that much anymore. As long as the back window slides open, you can fit and carry 16 ft lumber and metals. My Tundra only has 6.5 ft truck bed, and occasional long lumber and metal pieces are no problem because of the open back window. And on most construction jobs, materials are all delivered to the job site so lot of constructions guys don't carry much other than tools. Small time construction guys and handymen are going to use trailer to transport materials if needed so shorter truck beds are not deal killer as well. People who really need to haul are not going to buy F150 anyway. They'll buy the bigger F550 or something similar with longer truck beds.

I haven't watched the electric F-150 reveal presentation yet. But I'm looking forward to watching it soon. I'll reserve my judgement of the electric F-150 until then.

BTW, the 500+ mile Cybertruck is the Tr-motor version which starts at $70k. If you add FSD and taxes, you're looking at close to $85k drive out price on the Cybertruck. Are you really willing to spend $85k on a truck?
Shit I see so many lariat F-250 models out on the roads here in Texas, those are easily 85k optioned out. A basic optioned F-150 4x4 is around 45k these days.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
5,536
136
BTW, the 500+ mile Cybertruck is the Tr-motor version which starts at $70k. If you add FSD and taxes, you're looking at close to $85k drive out price on the Cybertruck. Are you really willing to spend $85k on a truck?

Shhh don't ruin my fantasy, it doesn't matter than the car payment is more than my rent LOL
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
48,881
5,536
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Shit I see so many lariat F-250 models out on the roads here in Texas, those are easily 85k optioned out. A basic optioned F-150 4x4 is around 45k these days.

My buddy spent $62k on his work truck, which I think was some sort of premium-ish-trim F-250. The interior no joke looks like a Cadillac...stitched leather seats, HUGE touchscreen, wonderfully warm high-end leather, etc. I obviously haven't spent enough time in modern trucks because I was pretty amazed at just how dang nice it was inside!

I'm not sure what I'm doing wrong in life that I'm not driving a $1,400/mo pickup truck as my DD lol.
 

Viper GTS

Lifer
Oct 13, 1999
38,107
433
136
The average full sized truck transaction has to be well over $50k these days it was basically there in 2019.

There are lots and lots of people ready to pay near six figures for heavily optioned trucks.

Viper GTS
 
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