I noticed a flyer the other day when having lunch for EliteXC (Xtreme Combat) and thought I would check it out. In looking at their website, they just started in 2006 (domain was registered Dec. 1st). One of the principles is Gary Shaw (of boxing promoter Gary Shaw Productions), so they do have some experience in a related field. It looks like their first event is next month - headliner is Frank Shamrock vs. Renzo Gracie - in Southaven, MS (near the casinos at Tunica). The full fight card includes Wesley Correira and David Loiseau, among others. It will also be on Showtime, and maybe Showtime PPV. It will be interesting to see how the rules compare to UFC and Pride.