Ellen covers McConaughey's Lincoln ad

[Kaido]

https://www.youtube.com/watch?v=K69chHMtrs4

Worth it for the ending :biggrin:

 

[Markbnj]

What the heck is up with that Lincoln commercial?

 

[BrunoPuntzJones]

Da fuq

And what's up with her watch. That thing is huuuuge.

 

[Kaido]

What the heck is up with that Lincoln commercial?

Yeah...Lincoln made some weird commercials with him:

https://www.youtube.com/watch?v=NcGhLcVqxf0

https://www.youtube.com/watch?v=FoGGDKV88Fg

Conan covered it, but Ellen's ending was funnier:

https://www.youtube.com/watch?v=PIxLhnsmftM

 

[darkswordsman17]

What the heck is up with that Lincoln commercial?

This. When I saw stuff about them signing Mconaheeeeeeyyy I figured it'd be those really lameass generic voiceover things or maybe some stupid surfer businessman angle. But this is just, WTF. Who the hell wrote and signed off on this? And with how much they're spending...and Lincoln can't figure out why they can't make gains like Cadillac.

 

[PottedMeat]

Yeah...Lincoln made some weird commercials with him:

https://www.youtube.com/watch?v=NcGhLcVqxf0

i was waiting for the lights to start streaking as he talked about chemical flashbacks

 

[Kaido]

This. When I saw stuff about them signing Mconaheeeeeeyyy I figured it'd be those really lameass generic voiceover things or maybe some stupid surfer businessman angle. But this is just, WTF.

That's not the point.

Today, the marketing game is all about clickbait. Cadillac is still valued as a high-end experience (re: Lorde), whereas Lincoln is your grandma's car. Nobody cool owns a Lincoln, but now a "serious actor" is touting it. They are trying hard to rebrand themselves, and while on the surface it's a weird way to do it, it's actually genius. Just look at their Youtube channel; none of the new commercial have yet to break even a million views, and some are under 20,000, even with McConaughey in them:

https://www.youtube.com/channel/UCZ_rMh5GlBHjjw3vLh1Xqvg

Ah, but along comes Ellen...boom! Nearly 3 million views in under a week, more than all of the other official commercial combined! It's all a rigged game.

 

[darkswordsman17]

That's not the point.

Today, the marketing game is all about clickbait. Cadillac is still valued as a high-end experience (re: Lorde), whereas Lincoln is your grandma's car. Nobody cool owns a Lincoln, but now a "serious actor" is touting it. They are trying hard to rebrand themselves, and while on the surface it's a weird way to do it, it's actually genius. Just look at their Youtube channel; none of the new commercial have yet to break even a million views, and some are under 20,000, even with McConaughey in them:

https://www.youtube.com/channel/UCZ_rMh5GlBHjjw3vLh1Xqvg

Ah, but along comes Ellen...boom! Nearly 3 million views in under a week, more than all of the other official commercial combined! It's all a rigged game.

They've been trying to do that since the mid 90s and have been failing spectacularly at it. Big whoop, who fucking cares about Youtube clicks. Those aren't going to sell Ford's that look worse than the Ford version while selling for $20k more.

Lincoln desperately wants to mimick Cadillac, being a fucking joke like they are with this is not the way to do it.

 

[BoberFett]

I used to drive a Lincoln. Of course it was older, a Mark VIII. Loved that car. Lincoln's problem isn't their commercials. It's that the stuff they're churning out if BORING. I have a hard time caring about a tarted up Ford with a big ugly grill.

 

[Printer Bandit]

is he rolling a booger?

 

[The_Dude8]

is he rolling a booger?

he's rolling a joint.