They don't make custom waterblocks, they take them from EK or Asetek or god knows who. Sure, they could do some early testing with pre-release cards, but you have to sell enough units for it to make sense. Why don't I claim myself a "Boutique PC builder" and demand 5 of their best cards before the release date just because I built a handful of PC's?
Origin founder just sounds like he doesn't understand the nature of his low-volume, niche business. Don't expect support like the big dogs.
Apparently NV has no problem doing what AMD won't. If Origin sells 2000 290X's, that is actually pretty good revenue and helps AMD get their name out there. NV has no problem working with the little guys. Apparently, AMD, with their smaller dGPU market share, does. Confusing.
I know IF I myself as a business owner were treated as a second rate citizen I would re-consider the business relationship. That is probably what happened. NV will work with OEMs in ways that AMD doesn't, presumably. An OEM business relationship isn't much different than any consumer relationship - if you give them the shaft they will move on.
To me, it's whatever. Throw them a bone. Apparently nvidia will, I don't see why AMD won't. What's the big deal? This is all aside from the well publicized issues with eyefinity + CF as well - those are the types of systems that Origin builds. "Dont expect support like the big dogs" - i'm sure NV has no problem flying guys out to help them with R+D so they can actually release a water cooled product to coincide with a GPU launch date. Can't you see that's the entire point for having pre-release products? They sell water cooled and pre-overclocked multi GPU systems. It is not unreasonable to get a heads up, so to speak, to get the R+D complete to have systems READY to sell on launch date. But AMD apparently won't do that. I don't understand why the heck not. NV will do it, but AMD won't. Why?
You guys are ignoring the facts. OEMs help AMD. Not vice versa. Pre launch hardware for R+D is not unreasonable for OEMs. Furthermore, if NV offers support in ways that AMD doesn't, you don't think that can affect business relationships? Or does AMD only work with the "big dogs"? Again, I don't see the big deal in AMD throwing them a bone. That would be better than getting negative publicity, which AMD has had too much of recently.