Originally posted by: jpeyton
When you're buying almost anything else, you figure out what you want and find the best deal on it.
Somehow you've all been brainwashed to think that when buying an engagement ring, you set you budget first (based on your yearly salary of all things, not on style, setting, cut, etc.), and then you must spend your entire budget or your fiance [and DeBeers] will think you're a cheapskate.
Amazing.
I agree that spending outside of your means is foolish. But let's not go overboard on spending moderately considering your financial situation.
Most of us would go WHOO HOO on spending 2K on a plasma TV which will be worth 1/2 the value in a year (used), be noticably outshadowed by newer generation TVs in 2 years, and so on. But I suppose since we can sit our ass down in a sofa to stare at it for hours a day, its a better "investment". A ring isn't an investment, its a luxury purchase where the woman will find joy looking at it for years to come, just like I get joy looking at my TV.
Heck, I see people buying new cars all the time, paying over 5K/year in payments, and accepting the depreciation without concern. If it was all about money, we'd all buy reliable used cars.
Don't spend outside of your means, don't risk your financial future, and buy your woman something nice.
I'd avoid most chains as their markup is quite high. Jared's Heart on Fire diamonds are quite nice (similar to most other superideal cuts like A Cut Above, Superbcert, etc) as basically diamonds that exceed the AGS000 cut specifications. However Jared charges a huge premium for these cuts, while you can get an equivilent cut at much much cheaper.
Whiteflash.com is a popular choice (A Cut Above diamonds), Exceldiamonds.com (Superbcert), and so on.