Oh man, I've got to jump in here.
I have two EVGA 7800GTX KO's running in SLI. I have had a few questions come up along the way, and though I usually NEVER get them to answer when I call, they always call me back without fail.
I got into their step-up program where they allow you to upgrade your video card for the difference between what you paid for the current card, minus the MSRP of the new card.
I paid $575 for my current cards, each, and the MSRP of the 7800GTX 512 is $699. $125 each for new cards! They are on severe back order now, but if their new technology comes out before I get to the front of the queue, I can choose to step up to that instead.
absolutely unbelievable. In an age when everyone's tech support(assuming they have it) is moving to India where the level of support is pitiful(in my experience with both Dell and Linksys), this is amazing.
Plus it's a great marketing tool for them. They make a lot of money off word of mouth from people like us and that's great. We win and so do they.
Best PC component vendor I have ever, ever worked with!!