not to burst anyone bubble, but this was like $10 a few weeks ago, during a toysrus on amazon sale. Things were 75% off for a few days, then amazon/TRU upped the prices and gave out free shipping. As far as the doll, its cool if you like simpsons stuff, nice big, evil looking. The sayings are very lame. The evil sayings just are not that evil. Very dissapointing. Id hold out to see if this comes back to $10, then its probably worth it, just for size and looks.