Iris/Iris Pro hasn't been benchmarked anywhere yet. You're looking at benchmarks of HD4600 - The desktop part does not include the good graphics, because desktop users don't care about iGPU. The good graphics are only in BGA and mobile format. The desktop will have the poor graphics performance from HD4600. You're looking at benchmarks of the desktop HD4600 part, and it's a rumor at that.
Additionally, most ultra portable users don't game. I know this will come as a shock, but if you want to game on a laptop that's an entirely different category of machine that throws battery life out of the window. Hell, most gaming laptops barely get an hour of battery time. Intel is focused on the mass market which buys macbook airs and macbook pro retina's by the millions. And these users want 10+ hours of battery life, and Haswell should come awfully close to doing that. Sorry, a machine with the GTX780M will not get good battery life. That isn't what intel is aiming their product at. And they're not primarily gamers. Don't focus your argument on gaming, because the mass market does not care. Aside from this, Iris Pro hasn't been benchmarked. I'd barely consider these HD4600 benchmarks because it's from a non reputable rumor website.
If you want a gaming laptop, you want a hot, large, and loud piece of junk that gets 30 minutes of battery life at load. Intel, OTOH, gives the mass market a machine with 10 hours of battery life and good graphics performance that can properly drive retina displays without draining the battery at a laughable rate. Again, two different categories of machines.