Ford Fusion Commercial

[CrackRabbit]

Originally posted by: AnonymouseUser

Originally posted by: mugs

Originally posted by: Fenixgoon

Originally posted by: AnonymouseUser
I still find it funny that people defend Ford. After all of the ****** cars they have dumped on their customers over the years, you still love them. :thumbsup:

they're better than they were before, but everyone wants to think ford is still $hit. what's wrong with saying "yeah we know ford sucked, but they're actually making some quality vehicles now"?

much of "domestic cars are $hit" is a matter of perception, now, not fact. ford and GM seem to be getting things back together and making competitive/desirable products.

Right, and that's exactly the perception Ford is trying to overcome with these ads. Ads don't sell cars, they just get people into the dealership. Ford just wants to get people into the dealership again so they can see for themselves if their cars are still bad.

I agree, Fords are better now, as evidenced by their Focus. Whoops, nevermind.

If you haven't noticed the Focus is one hell of a lot better than they were in 2000/2001 when they went into production.
Now kindly STFU and go back to driving your Honda/Toyota and pretending that your ****** doesn't stink.

 

[AnonymouseUser]

Originally posted by: CrackRabbit

Originally posted by: AnonymouseUser

Originally posted by: mugs

Originally posted by: Fenixgoon

Originally posted by: AnonymouseUser
I still find it funny that people defend Ford. After all of the ****** cars they have dumped on their customers over the years, you still love them. :thumbsup:

they're better than they were before, but everyone wants to think ford is still $hit. what's wrong with saying "yeah we know ford sucked, but they're actually making some quality vehicles now"?

much of "domestic cars are $hit" is a matter of perception, now, not fact. ford and GM seem to be getting things back together and making competitive/desirable products.

Right, and that's exactly the perception Ford is trying to overcome with these ads. Ads don't sell cars, they just get people into the dealership. Ford just wants to get people into the dealership again so they can see for themselves if their cars are still bad.

I agree, Fords are better now, as evidenced by their Focus. Whoops, nevermind.

If you haven't noticed the Focus is one hell of a lot better than they were in 2000/2001 when they went into production.
Now kindly STFU and go back to driving your Honda/Toyota and pretending that your ****** doesn't stink.

I can understand how the Focus is much better now than when it was introduced - they haven't changed it in 8 years. They've had 8 years to work out the bugs.

BTW, I drive a 1994 Nissan, thank you.

 

[flashbacck]

Originally posted by: postmortemIA
This marketing addresses just that: Ford is suffering from bad perception by consumers.

Well if nothing else, this is a good lesson for anyone in business. Fixing a bad image can take way more effort than ruining a good image.

 

[spidey07]

Originally posted by: flashbacck

Originally posted by: postmortemIA
This marketing addresses just that: Ford is suffering from bad perception by consumers.

Well if nothing else, this is a good lesson for anyone in business. Fixing a bad image can take way more effort than ruining a good image.

Honda/toyota are perfect examples of this. They are detorating rapidly quality wise, but yet the perception is still ingrained in the consumers mind. Perception really is reality. As evidenced in this thread.

 

[d33pt]

Originally posted by: spidey07
The fusion is a better car for less. What is so hard to understand about this?

If your gonna buy into one form of marketing, you better be prepared to be swung by another.

doesn't matter if it breaks down after 50k miles where the camry/accord will barely be broken in.

 

[Brainonska511]

Originally posted by: d33pt

Originally posted by: spidey07
The fusion is a better car for less. What is so hard to understand about this?

If your gonna buy into one form of marketing, you better be prepared to be swung by another.

doesn't matter if it breaks down after 50k miles where the camry/accord will barely be broken in.

So you can see into the future?

Looks like you're just buying into the image.

 

[spidey07]

Originally posted by: d33pt

Originally posted by: spidey07
The fusion is a better car for less. What is so hard to understand about this?

If your gonna buy into one form of marketing, you better be prepared to be swung by another.

doesn't matter if it breaks down after 50k miles where the camry/accord will barely be broken in.

Thanks for proving my point perfectly.

 

[d33pt]

Originally posted by: spidey07

Originally posted by: d33pt

Originally posted by: spidey07
The fusion is a better car for less. What is so hard to understand about this?

If your gonna buy into one form of marketing, you better be prepared to be swung by another.

doesn't matter if it breaks down after 50k miles where the camry/accord will barely be broken in.

Thanks for proving my point perfectly.

No problem. Just buy the fusion. I'd rather drive a 5 year old camry.

 

[sniperruff]

Originally posted by: mugs

Originally posted by: sniperruff

Originally posted by: mugs

Originally posted by: sniperruff

Originally posted by: mugs

Originally posted by: sniperruff
just for the fact that ford has to put a commercial with actors saying their car is better than honda's and toyota's has already branded them as losers.

i don't see BMW, toyota and honda putting out commercials saying their cars are better than such and such.

No, having people judge your product against the competition is what you do when you're losing the race with a product that you know to be better.

Case in point: Pepsi.

You people let your anti-dometic car attitude influence you too much.

it's a commercial... i'd want to see the features of a car and how special they are. i can be my own judge and find out whether the fusion is better than other cars. i don't need a bunch of actors telling me that it's better.

which is a shame really. i do think the fusion has decent looks and is mechanically sound.

They need a commercial like that to overcome people's prejudged notion that Ford makes inferior cars. Most Honda and Camry owners wouldn't even bother to LOOK at the Fusion's specs, and that's what they're trying to get past with that commercial.

and IIRC pepsi has been winning and making lots of profits compared to coca cola.

If you didn't know what I was talking about when I mentioned Pepsi, you must be really young. Don't you remember the Pepsi Challenge?

but what im saying is that by making such a commercial does NOT help...

and i remembered the pepsi challenge. my reaction was "oh give me a break you expect me to drink pepsi instead of coke because of actors say that it tastes better...."

so, this ford commercial has done the same to me, and i can imagine to a lot other people. it just looks like a cheap shot propaganda.

instead they could have spent the money and effort in making the european focus cheaper, or bring over the mondeo, or just improving their own damn cars instead of a commercial that essential says "hey look at me i'm better than toyota and honda"

I don't know why you keep mentioning actors, because I think it's far more likely that you're wrong than that you're right. Think about it - why use actors and risk having that exposed? A much more valid criticism would be that they selectively show only the people that prefer Pepsi or Ford, and that doesn't necessarily prove that the majority prefer it.

As far as Pepsi taking better than Coke or vice versa - for proof look no further than Diet Coke. It tastes more similar to Pepsi than Coke. That is intentional - they were losing market share to Pepsi, largely because people preferred the taste of Pepsi. Need more proof? Look at New Coke. They made that taste more like Pepsi/Diet Coke for the same reason. Of course they did blind taste tests and people prefered the new formula over the old - but then they released it and it was a huge failure, because many people buy products for reasons other than it being the best product. Like a dislike of the product's ads, for instance.

Saying they should have spent marketing money on making the European Focus cheaper... yeah that makes no sense. It doesn't matter how good or how cheap your product is, marketing has a huge impact on sales. And they are improving their cars. And if they've improved the Fusion to be better than Toyota and Honda, then I really don't see why you'd fault them for bragging about it unless you're a Honda/Toyota fanboy.

you really don't get it... to me that commercial is a "test" that "proved" that the fusion is better than the accord and camry in styling and performance. but who the hell can tell me that? certainly not a bunch of "car enthusiasts" in a TV commercial. why would i need a commercial saying that such and such is better when i can check them out myself???

i'd feel the same if BMW put out the same commercial and declares that their cars are better than audi and mercedes. it just makes you look cheap and lose all your credibility.

you really don't get what i'm saying don't you. fenixgoon already did. i actually like some cars that ford makes and IMO the fusion is a big improvement over the taurus.

as for saying that they should just spend their money elsewhere... look at hyundai and mazda. they bounced back not only because they advertised a lot (but none quite obvious as the ones by ford), but they also started making better cars. ford has been rehashing the same focus for SEVEN years, the five hundred looks boring and falls behind by a mile in terms of power when compared to other full size, and as much as the fusion is better than the taurus, IT STILL HAS INFERIOR SPECS compared to the V6 accord (which is in its last model years), and is certainly significantly inferior to the new V6 camry in terms of power.

 

[MetalMat]

Fusion is a good car imo, and I really dont like domestic cars. I rent a bunch from Hertz for business, and love when I get either a fusion or Mustang.

 

[postmortemIA]

Originally posted by: d33pt

Originally posted by: spidey07
The fusion is a better car for less. What is so hard to understand about this?

If your gonna buy into one form of marketing, you better be prepared to be swung by another.

doesn't matter if it breaks down after 50k miles where the camry/accord will barely be broken in.

We have 1999 Contour that hasn't been on repair in full 4 yrs... sincethe day it was bought.

STFU - your generalization blows.

 

[BillyBatson]

nice rant
but come on 4 wheel drive...
lol

 

[Parasitic]

Originally posted by: mugs

Originally posted by: Fenixgoon

Originally posted by: AnonymouseUser
I still find it funny that people defend Ford. After all of the ****** cars they have dumped on their customers over the years, you still love them. :thumbsup:

they're better than they were before, but everyone wants to think ford is still $hit. what's wrong with saying "yeah we know ford sucked, but they're actually making some quality vehicles now"?

much of "domestic cars are $hit" is a matter of perception, now, not fact. ford and GM seem to be getting things back together and making competitive/desirable products.

Right, and that's exactly the perception Ford is trying to overcome with these ads. Ads don't sell cars, they just get people into the dealership. Ford just wants to get people into the dealership again so they can see for themselves if their cars are still bad.

What's not to love about Ford? I don't see Toyota or Honda working as hard as Ford in R&D to overcome the competition? I don't see Japanese divert as much as their expenditure into research to make their cars better, to improve technology, to combat the energy issue.

 

[MercenaryForHire]

Attention Ford/Toyota riders of sack:

No manual transmission, no fscking care.

Give me a six-speed on the V6 models of the Fusion and Camry, and we can talk.

- M4H

 

[redgtxdi]

Originally posted by: CrackRabbit


If you haven't noticed the Focus is one hell of a lot better than they were in 2000/2001 when they went into production.
Now kindly STFU and go back to driving your Honda/Toyota and pretending that your ****** doesn't stink.

I recently rented a Focus............very much NOT an import-competitive car. A Corolla/Civic are much more car (and important to me, much more refined) than the Ford.

I almost get the impression that Ford (domestics in general?) are too proud to simply take a "if ya can't beat 'em, join 'em" attitude and start refining their vehicles to the quality of imports.

I drive a Gen4 Camry I-4 that is STILL (imho) more refined than the domestic equivalents 8 years newer.

 

[Parasitic]

Originally posted by: d33pt

Originally posted by: spidey07
The fusion is a better car for less. What is so hard to understand about this?

If your gonna buy into one form of marketing, you better be prepared to be swung by another.

doesn't matter if it breaks down after 50k miles where the camry/accord will barely be broken in.

Our Camry has roughly the same mileage as our Ford van (>70,000 miles) and the Camry is a newer car (2001 vs. 1998) and already has a lot of annoying problems compared to our Ford which is still on its original battery.

So I fail to see your 50k mile comparison.

 

[thedarkwolf]

Originally posted by: MercenaryForHire
Attention Ford/Toyota riders of sack:

No manual transmission, no fscking care.

Give me a six-speed on the V6 models of the Fusion and Camry, and we can talk.

- M4H

Ford makes a v6 one with a manual but they call it a mazda 6, also a turbo charged AWD one .

 

[redgtxdi]

Originally posted by: Parasitic

What's not to love about Ford? I don't see Toyota or Honda working as hard as Ford in R&D to overcome the competition? I don't see Japanese divert as much as their expenditure into research to make their cars better, to improve technology, to combat the energy issue.

WTF???


Have you been living under a rock??

Toyota's about to become the #1 automaker in the world based on EVERYTHING you just denied they consider their primary endeavor.

 

[Parasitic]

Originally posted by: redgtxdi

Originally posted by: Parasitic

What's not to love about Ford? I don't see Toyota or Honda working as hard as Ford in R&D to overcome the competition? I don't see Japanese divert as much as their expenditure into research to make their cars better, to improve technology, to combat the energy issue.

WTF???


Have you been living under a rock??

Toyota's about to become the #1 automaker in the world based on EVERYTHING you just denied they consider their primary endeavor.

Toyota becoming #1 is due to their manufacturing not research and development.
Everybody can make things but few can design and improve.

 

[OS]

Originally posted by: thedarkwolf

Originally posted by: MercenaryForHire
Attention Ford/Toyota riders of sack:

No manual transmission, no fscking care.

Give me a six-speed on the V6 models of the Fusion and Camry, and we can talk.

- M4H

Ford makes a v6 one with a manual but they call it a mazda 6, also a turbo charged AWD one .

212 HP not enough balls

 

[ElFenix]

Originally posted by: sniperruff
instead they could have spent the money and effort in making the european focus cheaper, or bring over the mondeo, or just improving their own damn cars instead of a commercial that essential says "hey look at me i'm better than toyota and honda"

are you always this dense? even if they brought those cars over PEOPLE WON"T LOOK AT THEM because they think fords are crap. no matter how good the car is (and iirc, fusion is a better chassis than mondeo).

when ford was doing fusion focus groups using debadged cars, they had people drive the fusion, camry, and accord. after kicking the tires and slamming the doors of all 3, they asked people which they preferred. an odd thing happened. people picked the fusion. when told it was a ford, people were absolutely shocked. when people were told up front what they were driving, they almost never picked the ford.

ford has to combat that, and the way to do it is marketing.

link

 

[MercenaryForHire]

Originally posted by: thedarkwolf

Originally posted by: MercenaryForHire
Attention Ford/Toyota riders of sack:

No manual transmission, no fscking care.

Give me a six-speed on the V6 models of the Fusion and Camry, and we can talk.

- M4H

Ford makes a v6 one with a manual but they call it a mazda 6, also a turbo charged AWD one .

True that.

- M4H

 

[redgtxdi]

Originally posted by: Parasitic

Toyota becoming #1 is due to their manufacturing not research and development.
Everybody can make things but few can design and improve.

http://www.hybrid-car.org/toyota-hybrid.html

http://www.japancorp.net/Article.Asp?Art_ID=13212

and the most incriminating.......(specifically AGAINST domestics)......

http://www.rdmag.com/ShowPR.aspx?PUBCOD...TYPE=EDIT&PRODCODE=00000000&PRODLETT=D

 

[MercenaryForHire]

Originally posted by: OS

Originally posted by: thedarkwolf

Originally posted by: MercenaryForHire
Attention Ford/Toyota riders of sack:

No manual transmission, no fscking care.

Give me a six-speed on the V6 models of the Fusion and Camry, and we can talk.

- M4H

Ford makes a v6 one with a manual but they call it a mazda 6, also a turbo charged AWD one .

212 HP not enough balls

That's a regular 6. I do like the fact that they at least make the V6-5MT standard equipment.

MS6 = 270HP/280LB-FT, and 6MT is the only option. However, I don't like the idea of having to limit myself to the 2 stations in town that sell 93 octane to get that power.

- M4H

 

[ElFenix]

Originally posted by: sniperruff
i'd feel the same if BMW put out the same commercial and declares that their cars are better than audi and mercedes. it just makes you look cheap and lose all your credibility.

you really don't get what i'm saying don't you. fenixgoon already did. i actually like some cars that ford makes and IMO the fusion is a big improvement over the taurus.

as for saying that they should just spend their money elsewhere... look at hyundai and mazda. they bounced back not only because they advertised a lot (but none quite obvious as the ones by ford), but they also started making better cars. ford has been rehashing the same focus for SEVEN years, the five hundred looks boring and falls behind by a mile in terms of power when compared to other full size, and as much as the fusion is better than the taurus, IT STILL HAS INFERIOR SPECS compared to the V6 accord (which is in its last model years), and is certainly significantly inferior to the new V6 camry in terms of power.

BMW did do exactly that.

i see that you're conveniently ignoring the lexus ads from the early and mid-90s that always talked about how much better the lexus is than the mercedes. remember the one where the guys were smoking and one guy was puffing out lexus logos and other puffing out mercedes logos?

and hello, the fusion is a mazda6.

ford can't make money selling a compact car for $12000, which is why they keep the same focus around (nevermind that it has a much nicer interior and subtly different bodywork than the original, and next year gets a pretty serious upgrade... if you want the euro focus so bad just go buy a mazda3).

fusion is getting a best in class 3.5 very soon, for those that care about specs more than substance (such as yourself)

the same 3.5 is coming to the five hundred soon as well (yes, it's boring, but then so is the avalon).


ford is making better cars but you can't just wait for word of mouth. the mazda6 sold pretty poorly at first, well below expectations, until word of mouth started to pick up. ford can't wait that long.