Ford Maverick

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Mar 11, 2004
23,444
5,846
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This isn't actual but it is in spirit, a bait-and-switch. They tout the sub $20k starting price and 40mpg but you won't be able to buy one off a dealer's lot.

I was really interested in this as a stop-gap til say an F-150 lightning would be possible for me, but this really sours my feelings about this and Ford's behavior. Really is a shame that there's no real competition for it right now. Thankfully it seems like there will be competition for the F-150 Lightning. Maybe Hyundai will wise up and offer the hybrid powertrain from the Tucson.

Its straight up stupid that we don't have multiple options for 200-400hp plug-in hybrid pickups (with the lower being something like the powertrain used in most of Toyota's SUVs/Camry, then the middle ~300hp one being 270hp turbo 4 with enough motor and battery to get the city-mpg to 30, and then the top range one being a dual motor version of the smaller powertrain with a bigger battery where the small engine is more range extender for long trips)
 
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pauldun170

Diamond Member
Sep 26, 2011
9,248
5,277
136

This isn't actual but it is in spirit, a bait-and-switch. They tout the sub $20k starting price and 40mpg but you won't be able to buy one off a dealer's lot.

I was really interested in this as a stop-gap til say an F-150 lightning would be possible for me, but this really sours my feelings about this and Ford's behavior. Really is a shame that there's no real competition for it right now. Thankfully it seems like there will be competition for the F-150 Lightning. Maybe Hyundai will wise up and offer the hybrid powertrain from the Tucson.

Its straight up stupid that we don't have multiple options for 200-400hp plug-in hybrid pickups (with the lower being something like the powertrain used in most of Toyota's SUVs/Camry, then the middle ~300hp one being 270hp turbo 4 with enough motor and battery to get the city-mpg to 30, and then the top range one being a dual motor version of the smaller powertrain with a bigger battery where the small engine is more range extender for long trips)

Sounds like they are allowing the gas variants to sit on dealers lots and hybrids will be build to order because
1. Drivetrain of the gas variant is shared with plenty of parts of available
2. Hybrid production is ramping up.
3. By sticking with build to order they are able to control pricing better on what may be the more desirable variant go forward. NO dealer pricing tricks or rebates or worries about stock sitting on lots.


While dealer stock may stabilize in the next few months, Ford CEO Jim Farley signaled the company’s intent to shift away from the traditional approach, and more toward a build-to-order strategy. Thanks to the COVID pandemic and the ongoing global semiconductor shortage, packed dealer lots are hardly a reality anywhere in the country right now.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136

This isn't actual but it is in spirit, a bait-and-switch. They tout the sub $20k starting price and 40mpg but you won't be able to buy one off a dealer's lot.

I was really interested in this as a stop-gap til say an F-150 lightning would be possible for me, but this really sours my feelings about this and Ford's behavior. Really is a shame that there's no real competition for it right now. Thankfully it seems like there will be competition for the F-150 Lightning. Maybe Hyundai will wise up and offer the hybrid powertrain from the Tucson.

Its straight up stupid that we don't have multiple options for 200-400hp plug-in hybrid pickups (with the lower being something like the powertrain used in most of Toyota's SUVs/Camry, then the middle ~300hp one being 270hp turbo 4 with enough motor and battery to get the city-mpg to 30, and then the top range one being a dual motor version of the smaller powertrain with a bigger battery where the small engine is more range extender for long trips)

Yeah it's kind of crazy they don't have the hybrid model out, as everyone I've talked to is specifically interested in a 40mpg truck! Seems like they'd at least have a test-drive "dealer model" available.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136

This isn't actual but it is in spirit, a bait-and-switch. They tout the sub $20k starting price and 40mpg but you won't be able to buy one off a dealer's lot.

I was really interested in this as a stop-gap til say an F-150 lightning would be possible for me, but this really sours my feelings about this and Ford's behavior. Really is a shame that there's no real competition for it right now. Thankfully it seems like there will be competition for the F-150 Lightning. Maybe Hyundai will wise up and offer the hybrid powertrain from the Tucson.

Its straight up stupid that we don't have multiple options for 200-400hp plug-in hybrid pickups (with the lower being something like the powertrain used in most of Toyota's SUVs/Camry, then the middle ~300hp one being 270hp turbo 4 with enough motor and battery to get the city-mpg to 30, and then the top range one being a dual motor version of the smaller powertrain with a bigger battery where the small engine is more range extender for long trips)

Sales must be good right now...one Ford dealership I drive by on a regular basis had five or six Mach-E's, all sold out now, and the 4-door Bronco disappeared within a day or two, I didn't even get to test-drive it!
 

bbhaag

Diamond Member
Jul 2, 2011
7,089
2,522
146
I just can't get over the styling of the Santa Cruz it looks awful IMO. IDC if it's better optioned for the same or similar price the looks just kill it for me so that's why I put the order in for my Mav.
 

NutBucket

Lifer
Aug 30, 2000
27,114
607
126
Santa Cruz is much too expensive for what it is. I think Doug right about it being a flop. The Maverick will succeed because it is cheap and offers great utility.
 
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Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136
Santa Cruz is much too expensive for what it is. I think Doug right about it being a flop. The Maverick will succeed because it is cheap and offers great utility.

I think that's exactly it with the Santa Cruz:

1. Overpriced by thousands of dollars
2. Looks weird (I think the design is going to get dated pretty quickly, as the aesthetics of the artistic rendering don't match)
3. Not as practical as the Maverick (everything seems on the small side...bed space, interior ergonomics, secret compartment under the bed, etc.)

The Maverick looks like the normal-sized vintage pickup truck your grandpa had...it's accessible, you can park it anywhere, it's just a great design all-around imo! I stopped at a Ford dealer the other day & the dealer was saying the Maverick is selling really with the older boomer population because the bed is so easy to access. Same deal with the Kia Soul, which was marketed towards millennials & ended up being popular with the baby boomer market due to the low price, decent fuel economy, ease of entry in & out of the vehicle, etc.


I think the Maverick is going to be insanely popular. I think it's actually going to eat into the Honda Civic market, which has always been the go-to slightly-higher-than-cheap new car. 40mpg city, $20k base hybrid model, easy-access trunk, small & fits into any city or parking space, etc. Also in general, having recently test-driven the Bronco & Mach-E, Ford is really hitting it out of the park lately! The Broncos are going to be a huge-selling vehicle once they fix the hard-top issues, get past the global chip & parts supply shortage, and start rolling them out!
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136
Old School cheap small pickups are back.

View attachment 45451

So I was driving by a Ford dealership & saw a Maverick today, had no idea they were available already! Totally forgot the timeline lol. I asked to take it for a test-drive, but it was already sold & the guy was coming to pick it up shortly.

There's no contest between the Maverick & the Ranger, for anyone worried about that. The Maverick is TINY lol. Also, it had these rims on it, which were horrifically ugly. They look like the rims from my old riding lawnmower hahaha. It's like someone shrunk the Ranger, slammed it to the ground, and put cheapo rims on it. Very smol. Excited to drive it. lol

 
Reactions: Elfear

thedarkwolf

Diamond Member
Oct 13, 1999
9,024
118
106
That would be the base model steely wheels. I like them but then I also like my car when I put the winter steely wheels and tires on it.
 

Commodus

Diamond Member
Oct 9, 2004
9,215
6,820
136
So I was driving by a Ford dealership & saw a Maverick today, had no idea they were available already! Totally forgot the timeline lol. I asked to take it for a test-drive, but it was already sold & the guy was coming to pick it up shortly.

There's no contest between the Maverick & the Ranger, for anyone worried about that. The Maverick is TINY lol. Also, it had these rims on it, which were horrifically ugly. They look like the rims from my old riding lawnmower hahaha. It's like someone shrunk the Ranger, slammed it to the ground, and put cheapo rims on it. Very smol. Excited to drive it. lol

View attachment 51526

Those wheels are part of why it's so cheap! Although I'm sure owners don't mind so much when they can abuse the hell out of those rims in mid-winter.
 
Reactions: Pohemi

WhiteNoise

Golden Member
Jun 22, 2016
1,079
188
106
The Ford Maverick was a car. I'm a Ford man through and through but no, I don't care to see the Maverick in truck form.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136
The Ford Maverick was a car. I'm a Ford man through and through but no, I don't care to see the Maverick in truck form.

My two questions for Ford at this point are, why re-use the Maverick name as a truck, and why call the Mach-E a Mustang? I mean, I get capitalizing on brand recognition, but c'mon!

I am interested in checking out the Maverick. I LOVE the idea of just a compact little pickup truck that doesn't cost $40,000 for the base model. Plus 40mpg for $20k new is pretty awesome! Especially given the price of used cars these days lol.
 

Heartbreaker

Diamond Member
Apr 3, 2006
4,749
6,251
136
My two questions for Ford at this point are, why re-use the Maverick name as a truck...

Who cares? Maybe 1% of market remembers this name was used on a car 50 years ago.

I'm an old car nut and I didn't remember it. It only had one model run in 1970's and has been used again.
 

WhiteNoise

Golden Member
Jun 22, 2016
1,079
188
106
I actually care or I wouldn't have mentioned it. The Maverick was a pretty cool car. I wouldn't mind getting my hands on one. I like the truck itself but I don't get why they would use the Maverick name. I don't have to like it either but it's just my opinion and it doesn't count for much. I'm an old car nut too, been around classic cars since I was a kid and own one too.
 
Reactions: Kaido

Heartbreaker

Diamond Member
Apr 3, 2006
4,749
6,251
136
I actually care or I wouldn't have mentioned it. The Maverick was a pretty cool car. I wouldn't mind getting my hands on one. I like the truck itself but I don't get why they would use the Maverick name. I don't have to like it either but it's just my opinion and it doesn't count for much. I'm an old car nut too, been around classic cars since I was a kid and own one too.

IMO, even the Mustang Mach E complainers are whining about nothing, but at least in that case, most people have heard of the Mustang. But in this case you have to recognize you are whining about something that VAST majority never even heard of before.
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136
IMO, even the Mustang Mach E complainers are whining about nothing, but at least in that case, most people have heard of the Mustang. But in this case you have to recognize you are whining about something that VAST majority never even heard of before.

Well, it's a social expectation thing, right? Imagine if Oreo started making chocolate-chip cookies. Sure, it's a cookie, but it's not what you expect for an Oreo cookie, because there's an entire culture built around the idea. My current DD is a Mustang, so I'm obviously highly biased lol, but to me, since 1964, the Mustang is:

* Rear-wheel drive
* 2-door Coupe
* Gas-powered

The Mach-E is:

* All-wheel drive (optional)
* 4-door SUV
* Electric

I could handle an electric Mustang coupe, and even an AWD model (that'd be great in the winter!), but making it a 4-door vehicle & an SUV/crossover kind of takes away from the concept for me. Not to mention, as an SUV (and it's definitely not bad looking!), but it just doesn't have the same visual aesthetic that the couple does. It's obviously a trivial thing in the grand scheme of things, but within the car-enthusiast world > sports car world > Mustang world, it matters! Personally I think they should have named it the Stallion, or maybe the Mustang Stallion to give it brand recognition, that way they weren't stepping on the toes of existing owners/enthusiasts by changing the entire Oreo formula lol. Imagine if Chevy turned the Camaro into a hybrid FWD minivan & called it the Van-E Camaro haha - it's just not the same!

With that said, having test-driven the Mach-E, I do think it's a really fantastic vehicle. I've driven nearly every electric vehicle on the market at this point & tbh I think it's the number one electric car available at this time. Amazingly & surprisingly, Ford hit it out of the park with the Mach-E...I was not expecting it to be so nice or so good & really feel like it's "Car 2.0" (i.e. a BETTER car) rather than an EV-first car, a la Silicone Valley. I suspect the F-150 Lightning will be an even nicer option thanks to all of the crazy features in it (one of my IT customers pre-ordered one, so I'm anxious to check it out at some point!) & of course I'm very excited about the Cybertruck, but imo Ford really knocked it out of the park with the Mach-E!



 

Thump553

Lifer
Jun 2, 2000
12,829
2,617
136
Who cares? Maybe 1% of market remembers this name was used on a car 50 years ago.

I'm an old car nut and I didn't remember it. It only had one model run in 1970's and has been used again.

Well those of us who do remember the original Maverick certainly DO remember it, and no way in the world is the the name choice a positive move. Unless the model names Turkey, Rustbucket and POS were already taken.

One thing that bugs me about the new Maverick is the features-such as cruise control-Ford omitted from the base model. Looks like you have to pay many thousands of dollars extra to get something that should have been included. Overall I like the whole concept of the Maverick (truck) to be very appealing but after BS and outright lying Ford did on the C-Max a few years back I'd wait at least a few months for real world experience to filter in.
 
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Heartbreaker

Diamond Member
Apr 3, 2006
4,749
6,251
136
Well those of us who do remember the original Maverick certainly DO remember it, and no way in the world is the the name choice a positive move. Unless the model names Turkey, Rustbucket and POS were already taken.

Say 1% of people who remember the Maverick are upset about the reusing the name. That's like 1% of 1%. it's an insignificant number.

Especially compared the nearly 100% of today's market that remembers the Mustang, and it's massive heritage, and they went there for Mustang, so why no Maverick that almost no one remembers.

Anyone who wouldn't buy a car/truck because it reused an ancient name, needs to examine their priorities.
 
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WhiteNoise

Golden Member
Jun 22, 2016
1,079
188
106
Say 1% of people who remember the Maverick are upset about the reusing the name. That's like 1% of 1%. it's an insignificant number.

Especially compared the nearly 100% of today's market that remembers the Mustang, and it's massive heritage, and they went there for Mustang, so why no Maverick that almost no one remembers.

Anyone who wouldn't buy a car/truck because it reused an ancient name, needs to examine their priorities.

You seem to want to argue the point. I don't and made it clear it was only my opinion. I think I added that my opinion doesn't count for much either!

I'm not sure how old you are, maybe you are a youngster that doesn't remember the Maverick, maybe I'm completely wrong. I'm 48, I remember it well. My Dad had one when I was a kid.

I think the truck is pretty cool for sure. I personally don't like the name. To me, it's an odd choice because I DO remember the car. This isn't me "whining" either, it was just me speaking my mind and you seem unable to accept that. Other than this thread I haven't given that truck 5 seconds of thought.
I own a 1965 Ford F100 and it's all the truck I'll ever need.
 

bbhaag

Diamond Member
Jul 2, 2011
7,089
2,522
146
Not to get in the way of this little pissing match that you three seem to be getting in with the name of the Mav but the two of you who seem to be getting hung up on the name are in the minority.

I hang out on the Mav forums from time to time and back in June/July there was some pissing and moaning about reusing the name but all of that has gone away now that the truck is beginning to hit the road and get into hands of customers.

I ordered one back in June and the fact that this truck was a rename didn't even register on my radar. I looked at options, features, price, and use case not the fucking name....
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
49,951
6,262
136
Not to get in the way of this little pissing match that you three seem to be getting in with the name of the Mav but the two of you who seem to be getting hung up on the name are in the minority.

I hang out on the Mav forums from time to time and back in June/July there was some pissing and moaning about reusing the name but all of that has gone away now that the truck is beginning to hit the road and get into hands of customers.

I ordered one back in June and the fact that this truck was a rename didn't even register on my radar. I looked at options, features, price, and use case not the name....

This is ATOT. We like to get all wound up about pointless stuff

What specs did you go with? I have a family member looking to replace their current vehicle (which is literally held together with paint-matching duct tape) & the Maverick really seems like the perfect vehicle for them! Fantastic MPG, cost, features, etc. I think it's going to sell like gangbusters!
 

bbhaag

Diamond Member
Jul 2, 2011
7,089
2,522
146
This is ATOT. We like to get all wound up about pointless stuff

What specs did you go with? I have a family member looking to replace their current vehicle (which is literally held together with paint-matching duct tape) & the Maverick really seems like the perfect vehicle for them! Fantastic MPG, cost, features, etc. I think it's going to sell like gangbusters!
Haha yeah I get it. Obviously I got a little wound up to when I replied. I hope you guys didn't take me to seriously.

Anyway, as far as options go we went with an XLT model with AWD and added a couple of add ons like the Luxury package, 4K tow package, and a hand full of others.

My dealer had a trainer unit stop by yesterday and we got to look at the new Mav for the first time and honestly it is a pretty cool little truck. If you got some family looking for a new vehicle they definitely shouldn't over look the Maverick. Especially the hybrid model. With an estimated 42 MPG it is truly a great buy.

So to sum this long winded post up. I got this lovely email from Ford today.

 
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