Ford says only Mustang & Focus will live on in North America as it drops slow-selling sedans

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thecoolnessrune

Diamond Member
Jun 8, 2005
9,673
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Maybe it's already been mentioned, but what are they doing with the Lincoln cars? The MKZ is based on the Fusion platform, and the Continental is based on the Taurus platform. And it's re-release is only a year old. Are those getting the axe too?
 
Jun 18, 2000
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Maybe it's already been mentioned, but what are they doing with the Lincoln cars? The MKZ is based on the Fusion platform, and the Continental is based on the Taurus platform. And it's re-release is only a year old. Are those getting the axe too?
No idea. But if they had any sense, they'd design a purpose built rear-wheel drive platform to underpin all of their cars. But in all likelihood, instead, they'll get the axe too.
 

XavierMace

Diamond Member
Apr 20, 2013
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Maybe it's already been mentioned, but what are they doing with the Lincoln cars? The MKZ is based on the Fusion platform, and the Continental is based on the Taurus platform. And it's re-release is only a year old. Are those getting the axe too?

They only sold 12,000 of the Conti's. It's looking like the Conti is going to struggle to hit 10k this year. Mercedes sold 77,000 C classes and 55,000 E classes. MKZ sales have been steadily dropping too. 27,000 sold last year and after 3 months, they're 2,600 below last years sales which puts them on track for like 18,000 sales. Ford is on track to be over the 900k mark on the F series this year. The entire Lincoln brand only sold 100k cars last year which puts them behind Mitsubishi. Their best selling model (MKX) sold a blistering 31,000 units. Which puts it behind just about every model in the Ford line up.

The entire Ford Motor corp sold 2.5 million automobiles last year. How much is it costing them to keep Lincoln alive for that less than 5% of their sales? Keep in mind the Luxury car bracket in general has been dropping which doesn't bode well for Lincoln's future? The Corvette has been struggling, but it still outsold most of the cars in Lincoln's line up.

Trucks/SUV's make up 2/3rds of US auto sales and the gap grows every year. There's always a point where your product portfolio is TOO wide. There's this false assumption that if they drop all of their sedans, ALL of those sales are going to go to some other companies sedans rather than another product in Ford's portfolio. Look at the top selling model from each of the major manufacturers last year:

Ford - F series pickup
GM - Silverado
FCA - RAM
Toyota - RAV4
Nissan - Rogue
Honda - CRV (admittedly barely edging out the Civic)

The only manufacturer with a vehicle in the Top 20 who's top seller wasn't a truck/SUV was Hyundai with the Elantra. Mazda doesn't have any models in the Top 20 and doesn't make the Top 10 manufacturers, but their best selling model was the CX-5. SUV's took #2 spots for Hyundai, Mercedes, and BMW. SUV's took the #1 spots for Audi, Jaguar, Porsche, and Mitsubishi. Admittedly Mitsubishi doesn't exactly have a well rounded line up. SUV's accounted for 2/3rds of Acura's sales. Tesla doesn't provide sales numbers like everyone else but from what I've seen the Model S and Model X are pretty close to each other in sales.

Cars have been on the way out for a while in the US, especially as trucks/SUV's start giving more fuel efficient options. Say you wanted one of the sportier non-M BMW's. BMW offers the same 3 liter turbo 6 across almost their entire product line. The combined fuel economy difference between the smallest vehicle with that engine (m235i 2 door/4 seat, 3,400lbs) and the largest vehicle with that engine (x5 sDrive35i, 4 door/5 seat, 4,700lbs) is 4mpg. The F150 gets better fuel economy than the Taurus. If the only thing you have against a truck/SUV is the fuel economy, that gap is getting pretty small. The F150 V6 is only 4mpg short of the V6 Camry. The BMW X5 Hybrid is listed at 56mpge, 24mpg on gas only. National average is 27mpg and the X5 is a very sizable SUV.
 

Yuriman

Diamond Member
Jun 25, 2004
5,530
141
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Sure, the same engine in a significantly heavier vehicle delivers only marginally worse fuel economy. But the X5 doesn't have the same performance as an m235i. If you upsized the engine to keep that ratio about the same, you'd see a drop in economy.

Maybe people are starting to care less about performance?
 
Feb 25, 2011
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Maybe people are starting to care less about performance?

I don't think that's it entirely - within my lifetime, we've gone from ~180hp V-8s to >180hp turbo I-4s, with peak torque available at pretty low RPMs. I think people still want a certain level of performance, but I think the bottom has come up enough to where even base models have "good enough" off the line and <65mph performance to satisfy people who used to have to buy midrange engine options just to get a car that could get out of its own way.
 

XavierMace

Diamond Member
Apr 20, 2013
4,307
450
126
Sure, the same engine in a significantly heavier vehicle delivers only marginally worse fuel economy. But the X5 doesn't have the same performance as an m235i. If you upsized the engine to keep that ratio about the same, you'd see a drop in economy.

Maybe people are starting to care less about performance?

Yeah, physics dictate extra weight is going to affect it's acceleration and handling. But both the above mentioned turbo-6 X5 and their newer hybrid model are under 7 seconds 0-60 (6.1s and 6.5s respectively). That puts them between a base Accord and the Sport model on the acceleration front (and ahead of the Civic Si) and it's again within a couple MPG of the Accord Sport despite a lot more size and weight to get moving.
 

Yuriman

Diamond Member
Jun 25, 2004
5,530
141
106
Yeah, physics dictate extra weight is going to affect it's acceleration and handling. But both the above mentioned turbo-6 X5 and their newer hybrid model are under 7 seconds 0-60 (6.1s and 6.5s respectively). That puts them between a base Accord and the Sport model on the acceleration front (and ahead of the Civic Si) and it's again within a couple MPG of the Accord Sport despite a lot more size and weight to get moving.

Think you might actually be looking at the diesel X5's economy:






Burning 40% more fuel isn't exactly close. When you're looking at smaller numbers, "just a couple MPG" can be pretty big.
 

Malogeek

Golden Member
Mar 5, 2017
1,390
778
136
yaktribe.org
No more Fusion eventually? I've loved both of my Fusions I've had, currently a '14 Titanium AWD. Another rare sedan AWD going away
 

PeterScott

Platinum Member
Jul 7, 2017
2,605
1,540
136
Think you might actually be looking at the diesel X5's economy:






Burning 40% more fuel isn't exactly close. When you're looking at smaller numbers, "just a couple MPG" can be pretty big.

He should have skipped the cross brand comparison. Now the CRV using the same engine gets 29 MPG vs 30 MPG in the Accord and that is more like what is going on at Ford.

https://www.fueleconomy.gov/feg/Find.do?action=sbs&id=39629
 

XavierMace

Diamond Member
Apr 20, 2013
4,307
450
126
You may be right, I may have been looking as the diesel, I forgot they sold one and it was way past my bed time. That said, "Just a couple of MPG" isn't a big deal for a lot of people and it really isn't in the grand scheme of things either. It's all about the commute.

Half my team lives less than 5 miles from the office and works from home most the time. When you consider a 2008 Dodge Ram with the V8 was 15mpg combined, that makes the numbers we're talking about pretty good. 21mpg to 24mpg is under $200/yr with my usage and current fuel costs. $200/yr is negligible. If I had a NEED for a truck/SUV, $200/yr doesn't warrant having a second car as a daily or having a daily and renting a truck if I'm using the truck more than twice a year. Even if I up the gas price to $4/gal, it's still only a $250/yr difference. Where as the difference between a 2008 truck and a 2018 truck (using the above examples) is $530/yr with current gas prices, $720/yr at $4/gal.

If you've got a really long commute or are counting pennies, then neither of those options are good options anyways. But if you've got a short commute and aren't counting pennies, it's not a huge deal either way. Your Insight is what, 75mpg? With my driving, that would save me $650/yr on gas vs my 135i. I've never been in an Insight, but I spent a month with a Prius and I'd rather shoot myself in the face than have a Prius as my primary mode of transportation. My uncle used to drive 75 miles each way to work. At that point, sure, you're talk $4,500/yr in gas going from 22mpg to 76mpg. You know what else saves money at that point? Moving closer to work.
 
Aug 11, 2008
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Think you might actually be looking at the diesel X5's economy:






Burning 40% more fuel isn't exactly close. When you're looking at smaller numbers, "just a couple MPG" can be pretty big.
And those arent even the most efficient Accords. The 1.5 L with the CVT gets 30 city, 38 highway, 33 combined.
 

Yuriman

Diamond Member
Jun 25, 2004
5,530
141
106
You may be right, I may have been looking as the diesel, I forgot they sold one and it was way past my bed time. That said, "Just a couple of MPG" isn't a big deal for a lot of people and it really isn't in the grand scheme of things either. It's all about the commute.

Half my team lives less than 5 miles from the office and works from home most the time. When you consider a 2008 Dodge Ram with the V8 was 15mpg combined, that makes the numbers we're talking about pretty good. 21mpg to 24mpg is under $200/yr with my usage and current fuel costs. $200/yr is negligible. If I had a NEED for a truck/SUV, $200/yr doesn't warrant having a second car as a daily or having a daily and renting a truck if I'm using the truck more than twice a year. Even if I up the gas price to $4/gal, it's still only a $250/yr difference. Where as the difference between a 2008 truck and a 2018 truck (using the above examples) is $530/yr with current gas prices, $720/yr at $4/gal.

If you've got a really long commute or are counting pennies, then neither of those options are good options anyways. But if you've got a short commute and aren't counting pennies, it's not a huge deal either way. Your Insight is what, 75mpg? With my driving, that would save me $650/yr on gas vs my 135i. I've never been in an Insight, but I spent a month with a Prius and I'd rather shoot myself in the face than have a Prius as my primary mode of transportation. My uncle used to drive 75 miles each way to work. At that point, sure, you're talk $4,500/yr in gas going from 22mpg to 76mpg. You know what else saves money at that point? Moving closer to work.

Fair points.

Regarding the Insight, in most ways it's a lot more engaging than a Prius, but it's still not fast. I'd argue that unless you change out the seats, it's less comfortable.
 

Yuriman

Diamond Member
Jun 25, 2004
5,530
141
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And those arent even the most efficient Accords. The 1.5 L with the CVT gets 30 city, 38 highway, 33 combined.

I picked the one with the 2.0T because we were talking 0-60 times.The CR-V isn't a fair comparison either because it's significantly slower. There's no such thing as a free lunch, physics always wins.
 

zinfamous

No Lifer
Jul 12, 2006
110,810
29,564
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That's what I have. So much fun, awesome bang for buck. Of course Ford selling them for a loss helped keep them cheap.

RS is cool, but doubling the price for a few more hp and AWD is too much.

I plan to run it into the ground, so hopefully the hatch market will get unfucked by then.

Suvs and CUVs suck. Even finding a manual by then may be a miracle.

Here's to hoping the 2028 Mazdaspeed 3 is killer.

Aye, or at least the GT trim is comparable to a Focus ST. Agree with the cost of RS: it isn't something that I would consider next to an ST, because I really would never get any value out of that extra HP (I am not a track day person--and I am willing to admit that ). Mazdaspeed tends to be priced in the RS range, doesn't it?

I have *briefly* considered trying to unload my super basic Mazda 3 (08) and try to pick up a Focus, but it's really a terrible idea for me. I've had this thing for 9 years, put ~37k miles on it (65k total), and plan to drive it until rust do us part.

I've more or less stopped caring about manuals as I age. Driving life for me is perpetual traffic, 98% of the time on the road. I can honestly say I don't miss having a manual. Also, this conversion was then made possible when I was living in Berkeley. Often finding yourself starting on a ~40 degree grade with some jackass hugging your rear does not make a pleasant experience with a manual.
 

monkeydelmagico

Diamond Member
Nov 16, 2011
3,961
145
106
We need a Ford death watch tread now.

They are pivoting away from lower volume, higher costs, competitive segments. Ford is shifting focus to high margin, high volume segments in which they either dominate or are highly capable.

Whats the opposite of death watch? Back up the a king ranch and get you some FMC stock?
 
Reactions: PeterScott

SearchMaster

Diamond Member
Jun 6, 2002
7,792
114
106
Aye, or at least the GT trim is comparable to a Focus ST. Agree with the cost of RS: it isn't something that I would consider next to an ST, because I really would never get any value out of that extra HP (I am not a track day person--and I am willing to admit that ). Mazdaspeed tends to be priced in the RS range, doesn't it?

I have *briefly* considered trying to unload my super basic Mazda 3 (08) and try to pick up a Focus, but it's really a terrible idea for me. I've had this thing for 9 years, put ~37k miles on it (65k total), and plan to drive it until rust do us part.

I've more or less stopped caring about manuals as I age. Driving life for me is perpetual traffic, 98% of the time on the road. I can honestly say I don't miss having a manual. Also, this conversion was then made possible when I was living in Berkeley. Often finding yourself starting on a ~40 degree grade with some jackass hugging your rear does not make a pleasant experience with a manual.
Yeah if you drive 4K miles a year and it's almost all in traffic, there's zero reason to get an ST - it's not enough of an interior upgrade to be worth it, you'd be better off getting a cush-mobile with a great interior/stereo than an ST where you feel every pothole and road imperfection. Hell, I work from home and I've put 65K miles on my '13 ST. I *did* miss a manual and that's one of the reasons I bought it, and I haven't regretted that aspect at all. Automatics have improved a ridiculous amount in the last 20 years or so but are so much less satisfying than a manual IMHO. And yeah, an RS is a waste unless you just crave performance. You can pick up a Focus ST1 for under $20K brand new...that's just an amazing amount of performance and technology in a very inexpensive package.
 

paperfist

Diamond Member
Nov 30, 2000
6,517
280
126
www.the-teh.com
They are pivoting away from lower volume, higher costs, competitive segments. Ford is shifting focus to high margin, high volume segments in which they either dominate or are highly capable.

Whats the opposite of death watch? Back up the a king ranch and get you some FMC stock?

Ford filthy rich watch

I'm not looking at any data, but I'm surprised how well VW does for being "small" so what do I know.

I just look around and see a lot more cars than trucks on the road. I get they want to sell what's more profitable, but find it hard to believe they can sustain such a large company and dealerships with just 2 cars. Trucks are pretty pricey and so is the thing that fuels them. I didn't know there was so much disposal income to go around.
 

monkeydelmagico

Diamond Member
Nov 16, 2011
3,961
145
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Ford filthy rich watch

I'm not looking at any data, but I'm surprised how well VW does for being "small" so what do I know.

I just look around and see a lot more cars than trucks on the road. I get they want to sell what's more profitable, but find it hard to believe they can sustain such a large company and dealerships with just 2 cars. Trucks are pretty pricey and so is the thing that fuels them. I didn't know there was so much disposal income to go around.

This is precisely why Ford is focusing (haha) it's attention of them. The profit margins on trucks and SUV's is very high. And, as illustrated above, even if the price of gas goes through the roof americans still buy more f150's than anything else.

VW might be small in north america but, globally, VWAG is one of the largest auto groups.

You can pick up a Focus ST1 for under $20K brand new...that's just an amazing amount of performance and technology in a very inexpensive package.

Yes, yes it is. With GTI actual sale prices a few thousand more the focus ST looks like a hot hatch bargain. It remains to be seen if the Hyundai i30 will be a viable competitor. The early reviews are positive.
 

Denly

Golden Member
May 14, 2011
1,433
229
106
Wait no more cars and hatches? don't they get the memo Nissan, Toyota and GM sold out every single small EV/hybrid they can make? EV/hybrid is the next gold mine and Ford is giving up? Ford truly is running out of F to give.
 

zinfamous

No Lifer
Jul 12, 2006
110,810
29,564
146
Wait no more cars and hatches? don't they get the memo Nissan, Toyota and GM sold out every single small EV/hybrid they can make? EV/hybrid is the next gold mine and Ford is giving up? Ford truly is running out of F to give.

yeah but those still aren't the #1 selling models for Nissan, Toyota, etc.

Ford is betting on higher margin models, less cluttered inventory. ....I think most people dislike the idea of less choice and especially with cars, there really are types that people gravitate to, so it's uniquely sad in a way. Ford has had some very shitty decades recently, so it's quite likely that many people simply don't care because they think of Ford, they think of 80s, 90s, but IMO they really have been the single US manufacturer that has been doing things the right way, this century, and probably deserve some return business.

I know that I was planning on my next car being a Ford (10+ years from now?), but that is very unlikely now. Sad.

Likely sticking to Honda/Mazda/Nissan/maybe VW.....
 

Bubbleawsome

Diamond Member
Apr 14, 2013
4,833
1,204
146
Likely sticking to Honda/Mazda/Nissan/maybe VW.....
Hyundai/Kia is on the up right now. With Toyota losing some of it's rep for being hassle free I think they've got room to grow. If they keep their car lineup solid an introduce a good Genesis-brand SUV I think they'll be taking a lot of the Ford car sales, especially in the Focus size area.
 
Aug 11, 2008
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Hyundai/Kia is on the up right now. With Toyota losing some of it's rep for being hassle free I think they've got room to grow. If they keep their car lineup solid an introduce a good Genesis-brand SUV I think they'll be taking a lot of the Ford car sales, especially in the Focus size area.

Hyundai/Kia build nice, but not exceptional cars. No real weaknesses, but not exceptional in any way either. But there is nothing wrong with that. They compete very well on price, and have a superior warranty. If I were buying a vehicle right now it probably would be a Kia Optima (like the styling better than the Sonata) or the Sportage crossover.

I would also have to disagree with Zinfamous. Ford does make good cars, but I think Chevrolet is now very competitive with the Malibu vs Fusion, and the Impala is far superior to the Taurus. The Cruze is also very nice, but the Focus has a lot more personality.

As for the original topic, I think it is very risky to limit their line-up, but at least short term, it could increase profits.
 

SearchMaster

Diamond Member
Jun 6, 2002
7,792
114
106
Yes, yes it is. With GTI actual sale prices a few thousand more the focus ST looks like a hot hatch bargain. It remains to be seen if the Hyundai i30 will be a viable competitor. The early reviews are positive.
Is the i30n even coming to the USA? Last I read, it was not but the Veloster N would have the same drivetrain. The Veloster is a weird package (3 doors to start) and I wasn't impressed when I took it for a test drive. Of course it didn't help that the dealer wouldn't even let me drive it - I rode in the passenger seat while the salesman drove out of the parking lot, up a parking garage ramp, and back to the dealership, which is an amazing display of how NOT to sell a supposedly sporty car (the Ford dealer let me take the ST home over Memorial Day weekend).
 

mizzou

Diamond Member
Jan 2, 2008
9,734
54
91
I am holding out replacing my truck until the next fuel crisis hits. Wish I still had my old 4-banger civic in storage for a carrot/stick trade in with a 3/4 ton truck
 
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