Maybe it's already been mentioned, but what are they doing with the Lincoln cars? The MKZ is based on the Fusion platform, and the Continental is based on the Taurus platform. And it's re-release is only a year old. Are those getting the axe too?
They only sold 12,000 of the Conti's. It's looking like the Conti is going to struggle to hit 10k this year. Mercedes sold 77,000 C classes and 55,000 E classes. MKZ sales have been steadily dropping too. 27,000 sold last year and after 3 months, they're 2,600 below last years sales which puts them on track for like 18,000 sales. Ford is on track to be over the 900k mark on the F series this year. The entire Lincoln brand only sold 100k cars last year which puts them behind
Mitsubishi. Their best selling model (MKX) sold a
blistering 31,000 units. Which puts it behind just about every model in the Ford line up.
The entire Ford Motor corp sold 2.5 million automobiles last year. How much is it costing them to keep Lincoln alive for that less than 5% of their sales? Keep in mind the Luxury car bracket in general has been dropping which doesn't bode well for Lincoln's future? The Corvette has been struggling, but it still outsold most of the cars in Lincoln's line up.
Trucks/SUV's make up 2/3rds of US auto sales and the gap grows every year. There's always a point where your product portfolio is TOO wide. There's this false assumption that if they drop all of their sedans, ALL of those sales are going to go to some other companies sedans rather than another product in Ford's portfolio. Look at the top selling model from each of the major manufacturers last year:
Ford - F series pickup
GM - Silverado
FCA - RAM
Toyota - RAV4
Nissan - Rogue
Honda - CRV (admittedly barely edging out the Civic)
The only manufacturer with a vehicle in the Top 20 who's top seller wasn't a truck/SUV was Hyundai with the Elantra. Mazda doesn't have any models in the Top 20 and doesn't make the Top 10 manufacturers, but their best selling model was the CX-5. SUV's took #2 spots for Hyundai, Mercedes, and BMW. SUV's took the #1 spots for Audi, Jaguar, Porsche, and Mitsubishi. Admittedly Mitsubishi doesn't exactly have a well rounded line up. SUV's accounted for 2/3rds of Acura's sales. Tesla doesn't provide sales numbers like everyone else but from what I've seen the Model S and Model X are pretty close to each other in sales.
Cars have been on the way out for a while in the US, especially as trucks/SUV's start giving more fuel efficient options. Say you wanted one of the sportier non-M BMW's. BMW offers the same 3 liter turbo 6 across almost their entire product line. The combined fuel economy difference between the smallest vehicle with that engine (m235i 2 door/4 seat, 3,400lbs) and the largest vehicle with that engine (x5 sDrive35i, 4 door/5 seat, 4,700lbs) is 4mpg. The F150 gets better fuel economy than the Taurus. If the only thing you have against a truck/SUV is the fuel economy, that gap is getting pretty small. The F150 V6 is only 4mpg short of the V6 Camry. The BMW X5 Hybrid is listed at 56mpge, 24mpg on gas only. National average is 27mpg and the X5 is a very sizable SUV.