Actually, I believe Walmart will match any advertised price if you bring in the ad. In Michigan, Meijers Shifty Acres almost always has some brand of cereal on sale for $2 or less. I always stock up when Cocoa Puffs go on sale. Never buy cereal from Kroger. In fact, never buy anything from Kroger. Kroger is suck. I had to return a box of clementines there today cuz I bought them yesterday and they were already turning rotten. Poor service, poor quality and high prices are not a good combination...