Fudzilla: Bulldozer performance figures are in

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bridito

Senior member
Jun 2, 2011
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of course Intel can push back IVB if they think BD is not a threat. keep selling those SNBs as it buys them even more time to develop their next product after IVB. (Haswell?)

So what you're basically saying (and I don't necessarily disagree) is that AMD is out of the high end CPU game and Intel can just cruise... If true it would be very bad news for every high end enthusiast and poweruser.
 

Borealis7

Platinum Member
Oct 19, 2006
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So what you're basically saying (and I don't necessarily disagree) is that AMD is out of the high end CPU game and Intel can just cruise... If true it would be very bad news for every high end enthusiast and poweruser.
I was saying that in regard to the possible delay of IVB.
 

blckgrffn

Diamond Member
May 1, 2003
9,198
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www.teamjuchems.com
I was saying that in regard to the possible delay of IVB.

Didn't they do something like this essentially back in the early 1156 days? Decided that AMD was so far behind that they basically skipped a refresh cycle? Or maybe only the dual cores were shrunk? Something like that.

Ah well, I have year left on my rig but my wife is getting a shiny 970 AMD chipset in her PC refresh so at least I'll have a reason to keep paying attention to what AMD does here.

I went from all AMD in my house (outside of my gaming PC) to a 50/50 split in the last couple months. Cheap Sandy Bridge processors from Microcenter were just too tempting. If Bulldozer doesn't come out before too long, it will be just the one AMD PC and the rest will be Intel.
 

AnandThenMan

Diamond Member
Nov 11, 2004
3,949
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So what you're basically saying (and I don't necessarily disagree) is that AMD is out of the high end CPU game and Intel can just cruise... If true it would be very bad news for every high end enthusiast and poweruser.
This happens every single time there is a lack of competition. Corporations are a collective, and those individuals that make up the collective get lazy when they are not challenged, human nature.

Anyway, I'm sticking to my original prediction that Bulldozer will ship late Q4-2011, real availability late January 2012.
 

exar333

Diamond Member
Feb 7, 2004
8,518
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This happens every single time there is a lack of competition. Corporations are a collective, and those individuals that make up the collective get lazy when they are not challenged, human nature.

Anyway, I'm sticking to my original prediction that Bulldozer will ship late Q4-2011, real availability late January 2012.

This is probably accurate. I doubt many people will be able to get BD reliably until 2012.
 

dma0991

Platinum Member
Mar 17, 2011
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I would buy IB instead if BD..
1. Does not materialize by 19th September
2. Has performance that is below my expectations
3. Does not even come close to the Core i7 2600K
4. Is a lousy overclocker

If AMD doesn't want my money then I'd rather give it to Intel. :|
 

bridito

Senior member
Jun 2, 2011
350
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I was saying that in regard to the possible delay of IVB.

Yes, and I believe you're absolutely correct. Any monopoly will fail to innovate in the absence of any competition in a given market segment. So AMD's (alleged) failure to produce a BD which lived up to their fans' expectation and the repeated postponements (BD was originally set to be a 45nm and the launch date was to be over two years ago if my memory serves correctly) has allowed Intel to become lethargic and milk its current lineup. After all, why innovate with costly new CPUs when you can keep the current ones on sale much longer? Only the enthusiasts lose... and of course AMD which relegates itself as a low-to-mid range CPU manufacturer: The Lenovo of CPUs (how appropriate, huh?)
 

Idontcare

Elite Member
Oct 10, 1999
21,118
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Yes, and I believe you're absolutely correct. Any monopoly will fail to innovate in the absence of any competition in a given market segment.

I would like to add a caveat here...the caveat being that your statement is correct provided the potential TAM itself is not saturated.

Once the TAM has been saturated, sales will drop off as no one needs a new unit - at any price - of the same old tired and old tech.

Intel is sort of in a saturated TAM situation. With or without AMD, if Intel does not innovate to obsolete last year's CPU's then its TAM for upgrades and replacements for next year and the year after will crater.

I'm not talking marketshare, just TAM.

And I think this phenomenon is new to mankind because prior to this generation we did not have the globalization of trade and commerce that we have now, which makes the TAM available upfront nearly all at once.

AT&T and RCA were monopolies but the TAM was restricted to western nations and only the wealthy ones at that, the TAM itself was going to continue to grow though as more and more nations came to be wealthy enough to buy their products even if they were 10yrs old outdated relics.

Intel and the desktop PC is not quite in that same situation. The TAM is already globalized. Intel can't look to tap more countries to expand the TAM. So they really have no choice but to innovate and compete with themselves, unless they want to become a really small company with monopoly high margins, which their shareholders would penalize considerably.
 

Abwx

Lifer
Apr 2, 2011
11,172
3,869
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I will eat my damn shoe if that's true.

You should be more cautious...

Granted the X6 1100T score is accurate , adding two cores
is in theory 33% more performance while increasing the frequency
by 300mhz is about 9% more perfs , so the figure we see for BD
is quite realistic since it s only 30% better than the X6 1100T...
 

Terzo

Platinum Member
Dec 13, 2005
2,589
27
91
I would like to add a caveat here...the caveat being that your statement is correct provided the potential TAM itself is not saturated.

Once the TAM has been saturated, sales will drop off as no one needs a new unit - at any price - of the same old tired and old tech.

Intel is sort of in a saturated TAM situation. With or without AMD, if Intel does not innovate to obsolete last year's CPU's then its TAM for upgrades and replacements for next year and the year after will crater.

I'm not talking marketshare, just TAM.

And I think this phenomenon is new to mankind because prior to this generation we did not have the globalization of trade and commerce that we have now, which makes the TAM available upfront nearly all at once.

AT&T and RCA were monopolies but the TAM was restricted to western nations and only the wealthy ones at that, the TAM itself was going to continue to grow though as more and more nations came to be wealthy enough to buy their products even if they were 10yrs old outdated relics.

Intel and the desktop PC is not quite in that same situation. The TAM is already globalized. Intel can't look to tap more countries to expand the TAM. So they really have no choice but to innovate and compete with themselves, unless they want to become a really small company with monopoly high margins, which their shareholders would penalize considerably.

Just to be sure, TAM is total addressable market? I had to look that up.

You're saying that the TAM is globalized and that without new and improved products Intel can't sit on their duff because everyone will already have the latest and greatest. But isn't that false? I'm sure there are tons of potential customers who are running old pentiums (or sadly, just about anything AMD) where stepping up to Sandy Bridge or even Clarksdale would be a huge improvement. No doubt I'm wrong as I'm missing some business concept or whatnot.

Anyways, I hope Intel doesn't sit on their duffs because processors will practically be guaranteed to be better (even if only marginally) than current offerings. Not to mention much less likely chances of delays.

Honestly, when I had read about another potential AMD delay my response was a mix of "not again" and rageguy. Although, looking at the link it seems like the delay is for the desktop line. Am I reading it right in that the opterons will still be released in September? And if so, will we be able to glean anything meaningful about the desktop version from the server release?
 

Vesku

Diamond Member
Aug 25, 2005
3,743
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Sure, but Intel would probably go a bit easy on itself in terms of degree of performance jump if AMD was to completely fumble BD. In fact, these Intel delays could be as much about delaying costs than any sort of process and yield issues. I'd even say the cost delays are the more likely reason. Also you'd see a bit of an overall price hike including a larger performance chasm between their performance grade and expensive enthusiast grade cpus.

Then there is the antitrust issue, Intel would actually have to help ARM cpus find their way into roughly 10-20% of desktops.
 

bridito

Senior member
Jun 2, 2011
350
0
0
Idontcare and Terzo, I believe that the next couple of weeks should clarify the situation for both AMD and Intel. If AMD continues to play the delay game even for an extra few weeks, then we're looking at BD and SB-E debuts at about the same time which by all current indications is going to be an Intel trouncing of AMD. As for when the BD servers vs consumer CPUs will debut, I won't believe any date any longer from either Intel or AMD until I actually see them in the hands of Anand et al.
 

Idontcare

Elite Member
Oct 10, 1999
21,118
59
91
Just to be sure, TAM is total addressable market? I had to look that up.

You're saying that the TAM is globalized and that without new and improved products Intel can't sit on their duff because everyone will already have the latest and greatest. But isn't that false? I'm sure there are tons of potential customers who are running old pentiums (or sadly, just about anything AMD) where stepping up to Sandy Bridge or even Clarksdale would be a huge improvement. No doubt I'm wrong as I'm missing some business concept or whatnot.

Anyways, I hope Intel doesn't sit on their duffs because processors will practically be guaranteed to be better (even if only marginally) than current offerings. Not to mention much less likely chances of delays.

Honestly, when I had read about another potential AMD delay my response was a mix of "not again" and rageguy. Although, looking at the link it seems like the delay is for the desktop line. Am I reading it right in that the opterons will still be released in September? And if so, will we be able to glean anything meaningful about the desktop version from the server release?

No you got it right but you need to realize that of course there will be a decay to the TAM in that the things you cited, as well as a few others that I can think of, will take a few years to peter out.

It won't be binary, that goes without saying.

But right now Intel is doing R&D for the year 2020. Regardless whether or not Intel has 80% marketshare or 100% marketshare, the TAM for 2020 is going to depend largely on upgrades and people wanting to make upgrades to their Intel cpu's they bought in 2013 or earlier.

If Intel slows down the timeline for the R&D between now and 2020 they will only undermine their own TAM come 2020. Of course they aren't stupid enough to do this and they've said as much on a few occasions that they must innovate to compete with themselves (the Intel of 2020 is competing with the Intel that was in 2012) otherwise there simply is no market to sell CPU's to come 2020.

I'm not talking about this "oh noes, IB is delayed 3 months, end of the world!" stuff, this really is small stuff in the scheme of a 4yr development cycle.
 

bridito

Senior member
Jun 2, 2011
350
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I'm not talking about this "oh noes, IB is delayed 3 months, end of the world!" stuff, this really is small stuff in the scheme of a 4yr development cycle.

If I'm reading this correctly:

http://www.xbitlabs.com/news/cpu/di...opment_Bulldozer_Samples_Due_in_2009_AMD.html

BD was supposed to debut Q1 '09. If we're seeing a push back to Q1 '12, it would mean that the delay has created a 7 year development cycle for that CPU. That's a bit too long IMHO as you can't hope to catch up with the competitor's 4 year cycle.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
Another delay? Perhaps AMD's board of directors saw that BD was uncompetitive and knew it would be delayed for almost 1 year after SB launched. Perhaps, they then pressured Dirk to shift into mobile / tablet space instead where AMD would have a better shot at making $. Perhaps the reason it took 7 months to find a CEO is because the candidates before Rory Read realized the position they would be in?

Or perhaps BD is 50% faster than 2500k and AMD is stock piling 10 million chips just to meet demand in the first 3 weeks of launch, Apple style.

 

bridito

Senior member
Jun 2, 2011
350
0
0
Sure, but Intel would probably go a bit easy on itself in terms of degree of performance jump if AMD was to completely fumble BD. In fact, these Intel delays could be as much about delaying costs than any sort of process and yield issues. I'd even say the cost delays are the more likely reason. Also you'd see a bit of an overall price hike including a larger performance chasm between their performance grade and expensive enthusiast grade cpus.

Then there is the antitrust issue, Intel would actually have to help ARM cpus find their way into roughly 10-20% of desktops.

It would seem that there are three separate CPU markets developing: The low end where Intel faces off against ARM, the mid range where it has competition from AMD, and the high end where it's an effective monopoly.
 

Idontcare

Elite Member
Oct 10, 1999
21,118
59
91
Another delay? Perhaps AMD's board of directors saw that BD was uncompetitive and knew it would be delayed for almost 1 year after SB launched. Perhaps, they then pressured Dirk to shift into mobile / tablet space instead where AMD would have a better shot at making $. Perhaps the reason it took 7 months to find a CEO is because the candidates before Rory Read realized the position they would be in?

Or perhaps BD is 50% faster than 2500k and AMD is stock piling 10 million chips just to meet demand in the first 3 weeks of launch, Apple style.


Why is it always a front-end loader and never an actual Bulldozer with these graphics?
 

jhu

Lifer
Oct 10, 1999
11,918
9
81
It would seem that there are three separate CPU markets developing: The low end where Intel faces off against ARM, the mid range where it has competition from AMD, and the high end where it's an effective monopoly.

Sort of. The high-end really belongs to IBM.
 

Idontcare

Elite Member
Oct 10, 1999
21,118
59
91
If I'm reading this correctly:

http://www.xbitlabs.com/news/cpu/di...opment_Bulldozer_Samples_Due_in_2009_AMD.html

BD was supposed to debut Q1 '09. If we're seeing a push back to Q1 '12, it would mean that the delay has created a 7 year development cycle for that CPU. That's a bit too long IMHO as you can't hope to catch up with the competitor's 4 year cycle.

I cringed when I read that because it's presence in the article merely serves to communicate to the reader that the author has an ax to grind with AMD for AMD tearing up a roadmap years ago and taking a new approach to bulldozer altogether...a decision that was made for all the right reasons.

The bulldozer that is being delayed in 2011 is nothing at all related to the bulldozer plan that was to be a 45nm product to debut in 2009.

This is akin to someone arguing that because the Chevy Volt was delayed a few months this tied in, somehow, to management decisions going back to Chevy pulling their electric cars off the market in 1921. (I'm just making all this up, just to make a point though)

It is two separate, unrelated, decisions and pathways involved. There is no value added to the new news in that article - possible delay to Q1 2012 - to come from invoking a data point regarding a long-ago cancelled project that held the same project name.

...but it does speak to the intent, motive, and derision the author appears to hold for AMD, in general, and one would be silly to not consider this in weighting the likelihood of the rest of the article coming true.
 

Terzo

Platinum Member
Dec 13, 2005
2,589
27
91
No you got it right but you need to realize that of course there will be a decay to the TAM in that the things you cited, as well as a few others that I can think of, will take a few years to peter out.

It won't be binary, that goes without saying.

But right now Intel is doing R&D for the year 2020. Regardless whether or not Intel has 80% marketshare or 100% marketshare, the TAM for 2020 is going to depend largely on upgrades and people wanting to make upgrades to their Intel cpu's they bought in 2013 or earlier.

If Intel slows down the timeline for the R&D between now and 2020 they will only undermine their own TAM come 2020. Of course they aren't stupid enough to do this and they've said as much on a few occasions that they must innovate to compete with themselves (the Intel of 2020 is competing with the Intel that was in 2012) otherwise there simply is no market to sell CPU's to come 2020.

I'm not talking about this "oh noes, IB is delayed 3 months, end of the world!" stuff, this really is small stuff in the scheme of a 4yr development cycle.

So since Intel is competing with itself it cannot stagnate. But they can be less ambitious, without serious competition, right? If AMD comes out of left field and blows away all Intel's current offerings with Bulldozer, would that light a fire under Intel and push them to produce something more than if the status quo continues? Or is Intel already giving it their all?

Using a past example, was Core 2 a result of Intel trying to compete with Athlon or would it have been developed regardless of what AMD had on the market?

Lastly, I want Bulldozer out nowwwwww :'(
 

jhu

Lifer
Oct 10, 1999
11,918
9
81
So since Intel is competing with itself it cannot stagnate. But they can be less ambitious, without serious competition, right? If AMD comes out of left field and blows away all Intel's current offerings with Bulldozer, would that light a fire under Intel and push them to produce something more than if the status quo continues? Or is Intel already giving it their all?

Using a past example, was Core 2 a result of Intel trying to compete with Athlon or would it have been developed regardless of what AMD had on the market?

Lastly, I want Bulldozer out nowwwwww :'(

I would surmise that core 2 would have been less than what it was if AMD wasn't around. Back in the '90s, Intel wasn't just competing with the other x86 designs, they were also competing with the other architectures and trying to muscle its way into the workstation with lower prices.
 

Arg Clin

Senior member
Oct 24, 2010
416
0
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If I'm reading this correctly:

http://www.xbitlabs.com/news/cpu/di...opment_Bulldozer_Samples_Due_in_2009_AMD.html

BD was supposed to debut Q1 '09. If we're seeing a push back to Q1 '12, it would mean that the delay has created a 7 year development cycle for that CPU. That's a bit too long IMHO as you can't hope to catch up with the competitor's 4 year cycle.
Such things are dynamic. However, it does give some sense to Dirk Meyer being fired. It was not a clever statement to make, when AMD didn't deliever in 2009.

One could on the other hand reasonably argue that the K10.5 turned out to have a long life. AMD didn't really need to replace it until Q1 2011 when SB came out and AMD lost the ability to compete in mid-end. But hopefully mr. Reads ambitions are a little higher - rumor has it that they are.
 
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