Fudzilla: New AMD Zen APU boasts up to 16 cores (plus Greenland GPU with HBM)

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Fjodor2001

Diamond Member
Feb 6, 2010
3,926
404
126
Its bad for sales tactics to make sense. The point is to drive sales in a way that they(the company selling them) want. If people understand the model numbers much clearer, the company wouldn't have the control, the buyers will.

There's a flip side to that coin. If the numbers and products are too messy, the consumers will get confused and go with the simple well known alternative instead. If there's a competitor that provides such a simple well known alternative, the company with the confusing product portfolio may end up losing customers to that competitor.

Example: Just get "the" MBA or iPhone in it's latest version and you're done.
 

mrmt

Diamond Member
Aug 18, 2012
3,974
0
76
Its bad for sales tactics to make sense. The point is to drive sales in a way that they(the company selling them) want. If people understand the model numbers much clearer, the company wouldn't have the control, the buyers will.

Is Intel targeting the consumer with their naming scheme, or is Intel optimizing their naming scheme for OEMs, in order to extract more money from them through the multitude of bins they sell?
 

Ajay

Lifer
Jan 8, 2001
16,094
8,106
136
Is Intel targeting the consumer with their naming scheme, or is Intel optimizing their naming scheme for OEMs, in order to extract more money from them through the multitude of bins they sell?

Both. The OEMs get to extract a bit of extra margin due to the 'multitude' of bins available - they can tweak price/performance a bit to shave off a few bucks on a product while looking like they are offering a solid product to the uninitiated. At the same time the customer 'knows' that the i7 is Intel's premium processor - even if it is overkill for most users. It is an interesting game, since Intel needs to please both OEMs and end users.
 

ElFenix

Elite Member
Super Moderator
Mar 20, 2000
102,425
8,388
126
Intel's naming system is fine for the desktop, except at the low end when you have atom being rebranded as celeron and pentium. But if you look at mobile, it is a mess. Desktop i5 are all quad cores, but no mobile i5s are. i7 is confusing too since they range from low voltage dual cores to the top end mobile quad. I agree, AMD is no better. The desktop FX lineup is fine (naming wise) but now they had to stick FX on mobile. And whenever i see an a4 or A6 model. i pretty much have to google to see whether it is cat core or big core.
Desktop i5s have all been 4 thread and had turbo, but they haven't all been quad core.


Mobile kinda has to be a mess because a top end ultrabook processor has power consumption as a much bigger factor as to whether it's 'good' than one landing in a 17" gaming DTR.
 
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cbn

Lifer
Mar 27, 2009
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Meanwhile I expect the price of a Windows 7 licensed (upgradeable to Windows 10 for free) Sandy Bridge quad core SFF Pre-built to also drop in price.

Although this is not a quad core model, the following dual core Sandy Bridge Pentium with Windows 7 Pro 64 bit, 4GB RAM and 250 GB HDD is currently on sale for $95 free shipping:

http://flash.newegg.com/Product/9SIA2PF2CK8779?icid=WP_0_05172015



Unfortunately quad core i5 2500s are still rather expensive ($100+ for the processor alone). However, I expect the SB i5 to drop in price over the next 12 months. With this mentioned, it would probably be a good idea for AMD to have at least one low end dGPU in volume production (ie, not a repeat of what we saw with Oland vs. Cape Verde).
 
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Fjodor2001

Diamond Member
Feb 6, 2010
3,926
404
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AMD's CEO Lisa Su on Zen:

http://www.tomshardware.com/news/amd-ceo-lisa-su-interview,29327.html

I pressed Su for the one thing on AMD's roadmap where she felt the company absolutely had to succeed, either because a misstep might be harmful, or because success might help the company hit its financial targets faster. The answer, in a word, is Zen.

"In the short term, how we do in the PC market is very important," she said, pointing to share losses in the PC market that have knocked AMD around a bit.
AMD is making a big bet, she said, on servers and on high-performance desktops. It is "very deliberate, and we have to execute," she said.
[...]
Su said, about Zen, that it was important to get everything right. That single-threaded performance was important, but so too was overall system architecture, and power performance. She said the two fundamental pillars in the future AMD roadmap included improving IPC across all applications, and performance per watt in graphics.
She also reiterated that "Zen is first in a family of processors," adding that "you can't be a one shot wonder."
 

cbn

Lifer
Mar 27, 2009
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In light of Oakridge National Laboratory switching from AMD Opteron + Nvidia to IBM Power + Nvidia, I have to wonder if AMD would add NVLink to their Server CPUs?

Reason: So many of those Super Computers in the Top 500 use Nvidia (for whatever reason) ---> http://www.top500.org/lists/2014/11/ (53 use Nvidia, 3 use Radeon, 25 use Xeon Phi)

Then, of course, the AMD Server APUs would not have NVLIink.
 

cbn

Lifer
Mar 27, 2009
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CUDA is a quasi standard for academia and research.

Yeah, I am thinking adding NVLink would not be such a bad idea.

If anything it might help them compete better with Intel rather than cannibalize their own Server APU sales.

Then AMD can improve their Radeon to be ready for whatever Intel/Xeon Phi, IBM/Nvidia, ARM/Nvidia APUs exist in the future.
 

cbn

Lifer
Mar 27, 2009
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Another thing I am wondering about:

On these AMD server APUs, will AMD have Virtualization enabled on the iGPU so multiple users can have direct access to it? If so, how accessible will this technology be? (I am thinking an octocore with the large iGPU might be pretty interesting if we can run multiple VMs on it---each with access to the iGPU)

P.S. The Broadwell E3 Xeon does not have the capability I am referring to:

http://www.anandtech.com/show/9339/xeon-e31200-v4-launch-only-with-gpu-integrated

First of all, there is only one VM that gets access to the GPU: one VM literally owns the GPU (unlike NVIDIA's GRID technology).
 
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Ajay

Lifer
Jan 8, 2001
16,094
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Yeah, I am thinking adding NVLink would not be such a bad idea.

If anything it might help them compete better with Intel rather than cannibalize their own Server APU sales.

Then AMD can improve their Radeon to be ready for whatever Intel/Xeon Phi, IBM/Nvidia, ARM/Nvidia APUs exist in the future.

Since AMD is looking to enter more deeply into the OpenCL compute community - this would be a bad idea. Not to mention the negative effect psychologically with the GPU engineers or externally vis-a-vis the negative PR.
 

cbn

Lifer
Mar 27, 2009
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Since AMD is looking to enter more deeply into the OpenCL compute community - this would be a bad idea. Not to mention the negative effect psychologically with the GPU engineers or externally vis-a-vis the negative PR.

Losing the number 2 Super computer in the World bid to IBM might also have a negative effect on the CPU engineers as well as being negative PR.
 

cbn

Lifer
Mar 27, 2009
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Point is as mentioned in post #1461 CUDA is quasi standard for academia and research , and I think AMD should strive to provide the most competitive dCPU option for those who want to use CUDA.

Now How much silicon die area NVLink adds I have no idea, hopefully not that much. Though I imagine NVLink could also be used with Workstation applications so hopefully AMD gets the mileage they need out of it.

Now as far licensing of Nvidia tech goes, I would imagine Nvidia would allow NVLink considering it will be on a IBM CPU now and they have announced licensing of Kepler as well as future GPU tech (so it naturally makes sense NVLink for CPUs would go along with this):

http://www.anandtech.com/show/7083/nvidia-to-license-kepler-and-future-gpu-ip-to-3rd-parties

For those that want to use OPEN CL, OPEN GL, Vulkan, Metal, Direct X, AMD will continue to have GPUs for that as well (including all the HSA Bells and Whistles to go along with that if the GPU is in the form of an APU).
 

NTMBK

Lifer
Nov 14, 2011
10,269
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Losing the number 2 Super computer in the World bid to IBM might also have a negative effect on the CPU engineers as well as being negative PR.

AMD didn't have a hope of getting that contract with their current CPU lineup- Zen is unproven, K12 is delayed, and Bulldozer is a walking disaster. They only supercomputers they still had were ones leftover from the K8 days. Adding their direct competitor's proprietary tech wouldn't have changed that.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
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AMD didn't have a hope of getting that contract with their current CPU lineup- Zen is unproven, K12 is delayed, and Bulldozer is a walking disaster. They only supercomputers they still had were ones leftover from the K8 days. Adding their direct competitor's proprietary tech wouldn't have changed that.

The TITAN supercomputer uses Bulldozer based Opterons 62xx series.

Also something nobody talks about, number ONE in Green500 is a Xeon with AMD Fire Pro S9150.
 

NTMBK

Lifer
Nov 14, 2011
10,269
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The TITAN supercomputer uses Bulldozer based Opterons 62xx series.

Also something nobody talks about, number ONE in Green500 is a Xeon with AMD Fire Pro S9150.

The Titan only uses AMD because it is an upgrade of an older supercomputer which was built on AMD. If it were built from scratch it would probably have gone with Intel or IBM.

And your second link just kind of proves the point I was making, about AMD's current CPU lineup. The only time they are competitive is when paired with a Xeon.

I really hope Zen gets them back in the game.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
The Titan only uses AMD because it is an upgrade of an older supercomputer which was built on AMD. If it were built from scratch it would probably have gone with Intel or IBM.

And your second link just kind of proves the point I was making, about AMD's current CPU lineup. The only time they are competitive is when paired with a Xeon.

I really hope Zen gets them back in the game.

Ehm the current Opterons 63xx are almost three years old, they are not able to compete today.
 

cbn

Lifer
Mar 27, 2009
12,968
221
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AMD didn't have a hope of getting that contract with their current CPU lineup- Zen is unproven, K12 is delayed, and Bulldozer is a walking disaster. They only supercomputers they still had were ones leftover from the K8 days. Adding their direct competitor's proprietary tech wouldn't have changed that.

My point is that I would like to see AMD regain that contract.

Just because Oakridge National Laboratory uses CUDA doesn't mean the CPU can't be an AMD one.

So for the future, I would hope the AMD CPUs would have NVLink (if that helps), although I do have to wonder what they would compete with at that time? IBM/Nvidia APUs? ARM/Nvidia APUs? Or maybe still using dCPU and dGPU (with NVLink)?

P.S. Something tells me commodity AMD dCPU server part with NVLInk would probably be much much cheaper than a specialized IBM/Nvidia APU which would be even more expensive than IBM Power + Nvidia card.
 

IntelUser2000

Elite Member
Oct 14, 2003
8,686
3,785
136
There's a flip side to that coin. If the numbers and products are too messy, the consumers will get confused and go with the simple well known alternative instead. If there's a competitor that provides such a simple well known alternative, the company with the confusing product portfolio may end up losing customers to that competitor.

Example: Just get "the" MBA or iPhone in it's latest version and you're done.

I think its the same thing really. Apple has the "halo" effect on consumers. They still got the control over them, just in a different way.

Intel as a component vendor is very successful. The PC manufacturers vary, but some can't even execute their own plans well.

I think in terms of business, there is an inherent advantage of selling a entire bundle as a phone or a tablet than a single component like a CPU, but both are masters in their field.
 

NTMBK

Lifer
Nov 14, 2011
10,269
5,134
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Ehm the current Opterons 63xx are almost three years old, they are not able to compete today.

That's precisely what I was saying AMD would not have got the IBM/NVidia contract, because they don't have a competitive server CPU right now.

Not saying that Zen won't produce good Opterons, but we don't know yet. Have to wait and see.
 

NTMBK

Lifer
Nov 14, 2011
10,269
5,134
136
My point is that I would like to see AMD regain that contract.

Just because Oakridge National Laboratory uses CUDA doesn't mean the CPU can't be an AMD one.

So for the future, I would hope the AMD CPUs would have NVLink (if that helps), although I do have to wonder what they would compete with at that time? IBM/Nvidia APUs? ARM/Nvidia APUs? Or maybe still using dCPU and dGPU (with NVLink)?

P.S. Something tells me commodity AMD dCPU server part with NVLInk would probably be much much cheaper than a specialized IBM/Nvidia APU which would be even more expensive than IBM Power + Nvidia card.

To be honest, I wouldn't focus too much on the fact that they use CUDA. Most CUDA code is pretty close to standard C++, with some GPU-centric constructs like texture references which will have an equivalent in any other GPGPU API. I sincerely hope that OpenCL 2.1 (with it's C++ based kernel language) will make it much easier to port from CUDA.
 
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