[fudzilla] Nvidia spends 5 million on Ubisoft deal

Page 2 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

BoFox

Senior member
May 10, 2008
689
0
0
Soon, NV will be spending $500 million on a game just to get a $510 million "R.O.I." ($10 million net profit)...
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
Eh? I bought Metro LL from the classifieds for 15 bucks before it was released. Same for crysis 3, Tomb Raider, any many others. The game bundles that AMD/NV offer make their way to ebay and classified FS/T sites here and everywhere, therefore all of these games, on average, have the potential to be far cheaper. The vast majority of the game codes bundled with AMD/NV cards are not used, and are generally sold at substantial discounts.

Metro: LL was 59$ new? I got it for 15 bucks before it was even launched. I'd say that was great for me, the consumer.

If I can get Watch Dogs for 15$, i'm all for it.

Here, here! I can list 8 games I've gotten for $15 average each, some as cheap as "free" and other's no more than $25.

I'm all for them subsidizing the cost, long as I'm not the one footing the bill

Soon, NV will be spending $500 million on a game just to get a $510 million "R.O.I." ($10 million net profit)...

Cool.
 

Erenhardt

Diamond Member
Dec 1, 2012
3,251
105
101
Yeah, it's all a conspiracy. No one will use Battlefield 4 in any of their benchmarks.

I don't expect AMD to optimize BF4 for Nvidia hardware as much as Nvidia did optimize borderlands for AMD hardware, if you know what I mean
 

ocre

Golden Member
Dec 26, 2008
1,594
7
81
WOW.

I was a huge fan of AMDs never settle. I am a fan for Tahiti and a fan of kepler. I am really looking forward to Hawaii, and Nvidia's response

its not that complicated. I love PC and love to see how things unfold. blackened23 is really right. In the end, its better for everyone. Eventually, one way or another
 
Last edited:

blackened23

Diamond Member
Jul 26, 2011
8,548
2
0
/sigh

Congratulations on scoring a new title for a discount. Would the original owner be better served receiving a cash discount on the card in lieu of the game? Yes. Does your purchase have any impact on the actual retail price of the game? No. Was the game actually $15? Of course not, the buyer of the card paid the premium so you could receive a discount.

Having an understanding of opportunity costs help

I'm well aware of the opportunity cost concept, yet I remain unconvinced that not having these game deals would alter the prices of GPUs whatsoever. Keep in mind that part of having a viable product is getting the brand name out there with advertising and promotion - that promotion for GPUs in recent years has shifted towards developers. These are set costs that would happen in some form or fashion regardless - costs that have traditionally went towards advertising has shifted towards getting developers on board for GPU specific features and bundles, and i'm cool with that. In the end all of these bundled games end up being sold on the cheap on various classified forums - since active hardware buyers are active software buyers, that means those game players will be able to get cheaper games in the end.

If you think that the shift toward developers will end anytime soon and that GPU prices will lower because of that, well, I would disagree in the strongest terms. NV has proven this strategy works, kudos to them, and kudos to AMD for waking up and realizing that it works and following them in that route. The best hardware features in the world are useless if games do not use them, so it is critical for AMD/NV to get the wares and features in the hands of developers. It is all part of promoting and advertising their respective products, and getting brand specific features into actual games.

Aside from that fact, like I mentioned, active hardware buyers are also active software buyers - if AMD/NV fighting over developers has a net result of a GPU being 20$ more expensive BUT me being able to buy 60$ games for 10-15$ on ebay on DAY ONE LAUNCH titles? These are games that I would generally buy anyway. That's cool with me, whatever.
 
Last edited:

Vesku

Diamond Member
Aug 25, 2005
3,743
28
86
Wonder when this deal was brokered. Move to counter AMD's deal with Electronic Arts and DICE (BF4)?
 

Slomo4shO

Senior member
Nov 17, 2008
586
0
71
I'm well aware of the opportunity cost concept

You may be aware of it but the remainder of your post clearly illustrates a lack of understanding of economics since you seem to believe that investments in game development have no real impact on the price of the GPUs. Production and overhead cost cuts tinkle down down to the consumer in a competitive market or are converted to higher profits when a monopoly/duopoly exists.

If you think that the shift toward developers will end anytime soon
I never made this assertion. However, it doesn't meant that a duopoly that engages in such practices results in any benefits to consumer. On the contrary, your choice are limited and roughly half of the hardware wouldn't provide optimal performance on any given title.
 

SolMiester

Diamond Member
Dec 19, 2004
5,331
17
76
It's amazing how some people blindly spout consipiracy theories rather than facts. If you are reading reviews where only games that work well with Nvidia get benchmarked you are reading the wrong reviews.

Tomb Raider 2013
Hitman Absolution
Deus Ex HR
AVP

All of the above favoured AMD hardware and featured heavily in many reviews over the past few years.

:thumbsup:
 

BoFox

Senior member
May 10, 2008
689
0
0
ROI would actually be $10 million (2%) in your example. $510 is the revenue.

It just sounds better to use "ROI" than this utterly monotonous word "revenue" - Invest $500 million, then have $510 million return back to you on this investment.
Thy language might be written in stone, but that doesn't mean it can't be changed for the better. Only I have the power to do so! ()

What do you guys think would be the net ROI for Nvidia from spending $5 million on this deal? $40 million?

What about Ubisoft? Say, Ubisoft loses 30,000 potential "big-buck" retail sales of at least $50 each, due to GPU enthusiasts getting them for free instead.
30K times $40 = $1.5 million
Plus Ubisoft loses another 50,000 potential "discounted" sales at an average of $25 each over the years, due to less enthusiastic customers having already gotten them for free, or due to the original enthusiasts selling the keys second-hand..
50K times $25 = $1.25 million
plus an overall "dampening" effect to the retail "value" of the games shortly after launch, or even at launch if already offered for free with video cards - due to the second-hand market being flooded with cheap keys (pushing Ubisoft to cut the price to $40 per game far sooner than they would like)
~ 5 million "damage"

If I were Ubisoft, I probably wouldn't take this deal from NV.. unless NV paid at least $8 million (or the number of games offered for free were limited to a shorter period of time or quantity)..

Especially after an AAA blockbuster game like GTAV scoring in $1 billion in the first 3 days, Ubisoft might do well to make sure that their blockbuster games come out on the console first before being offered on the PC..
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
I don't expect AMD to optimize BF4 for Nvidia hardware as much as Nvidia did optimize borderlands for AMD hardware, if you know what I mean

BF4 will be optimized for nVidia. They are using NVAPI as well as Mantle for AMD. While NVAPI isn't "likely" going to make as big of a difference as Mantle, it's what nVidia gives to the devs.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
I'm well aware of the opportunity cost concept, yet I remain unconvinced that not having these game deals would alter the prices of GPUs whatsoever. Keep in mind that part of having a viable product is getting the brand name out there with advertising and promotion - that promotion for GPUs in recent years has shifted towards developers. These are set costs that would happen in some form or fashion regardless - costs that have traditionally went towards advertising has shifted towards getting developers on board for GPU specific features and bundles, and i'm cool with that. In the end all of these bundled games end up being sold on the cheap on various classified forums - since active hardware buyers are active software buyers, that means those game players will be able to get cheaper games in the end.

If you think that the shift toward developers will end anytime soon and that GPU prices will lower because of that, well, I would disagree in the strongest terms. NV has proven this strategy works, kudos to them, and kudos to AMD for waking up and realizing that it works and following them in that route. The best hardware features in the world are useless if games do not use them, so it is critical for AMD/NV to get the wares and features in the hands of developers. It is all part of promoting and advertising their respective products, and getting brand specific features into actual games.

Aside from that fact, like I mentioned, active hardware buyers are also active software buyers - if AMD/NV fighting over developers has a net result of a GPU being 20$ more expensive BUT me being able to buy 60$ games for 10-15$ on ebay on DAY ONE LAUNCH titles? These are games that I would generally buy anyway. That's cool with me, whatever.

+1 :thumbsup:

These game bundles and support packages for the devs all are part of the marketing budget. The money would be spent anyway.

Also, bundles and rebates are the easiest way for them to offer discounts. They sell to the board partners, who then distribute it, and then we get it. All of those people payed a fixed price. How else could AMD offer a discount. They'd be discounting cards that Sapphire built and then sold to Newegg. AMD actually has no control over what they charge. There's no other way for them to offer incentives. At least no easier way that wouldn't end up creating additional costs implementing it. It's no money out of pocket for anyone except AMD (or nVidia in this case).
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
It just sounds better to use "ROI" than this utterly monotonous word "revenue" - Invest $500 million, then have $510 million return back to you on this investment.
Thy language might be written in stone, but that doesn't mean it can't be changed for the better. Only I have the power to do so! ()

What do you guys think would be the net ROI for Nvidia from spending $5 million on this deal? $40 million?

What about Ubisoft? Say, Ubisoft loses 30,000 potential "big-buck" retail sales of at least $50 each, due to GPU enthusiasts getting them for free instead.
30K times $40 = $1.5 million
Plus Ubisoft loses another 50,000 potential "discounted" sales at an average of $25 each over the years, due to less enthusiastic customers having already gotten them for free, or due to the original enthusiasts selling the keys second-hand..
50K times $25 = $1.25 million
plus an overall "dampening" effect to the retail "value" of the games shortly after launch, or even at launch if already offered for free with video cards - due to the second-hand market being flooded with cheap keys (pushing Ubisoft to cut the price to $40 per game far sooner than they would like)
~ 5 million "damage"

If I were Ubisoft, I probably wouldn't take this deal from NV.. unless NV paid at least $8 million (or the number of games offered for free were limited to a shorter period of time or quantity)..

Especially after an AAA blockbuster game like GTAV scoring in $1 billion in the first 3 days, Ubisoft might do well to make sure that their blockbuster games come out on the console first before being offered on the PC..

It's the old "a bird in the hand is worth 2 in the bush". I have customers come in who buy multiple items and I give them a discount. I would have just as likely sold those products to someone else anyway and got a higher price, but it's worthwhile to take care of those bigger purchasers. Plus Ubisoft is selling directly to nVidia. You would buy you games through Steam or some other retailer. It's not like the dev gets the retail price of the game.

Strange to see nVidia getting as desperate as AMD now.
 

Slomo4shO

Senior member
Nov 17, 2008
586
0
71
It just sounds better to use "ROI" than this utterly monotonous word "revenue" - Invest $500 million, then have $510 million return back to you on this investment.
Thy language might be written in stone, but that doesn't mean it can't be changed for the better. Only I have the power to do so! ()

If you invest $500 million and the returns are $510 million, the actual return on the investment is $510-500= $10 million. ROI actually means "return on investment" and a positive return is only realized once the initial investment is recuperated. If you don't recouperate the initial investment then you end up with a negative ROI.

If you invest $500 million into stock and then at the end of the year when you cash out you end up with $510 million, you can't say that your ROI was $510 million. If you are going to use business terminology, use it correctly or don't use it at all.
 
Jun 24, 2012
112
0
0
You just know Activision is grinning at everybody and winking and gesturing, "Hey guys, c'mon, tell us what you think Call of Duty is worth."
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
You just know Activision is grinning at everybody and winking and gesturing, "Hey guys, c'mon, tell us what you think Call of Duty is worth."

Its a worrying trend. 8 million for BF4. 5 million for this one.

And at the same time people complain about GPU prices, yet praises "free" games that follows and games being sponsored for a performance boost for the paying manufactor.

The games are not free, you simply pay via your GPU purchase. The same applies for these major deals. And its not pennies anymore. I wouldnt be surprised if we start to talk double digit % in cost of the graphics cards.
 

BoFox

Senior member
May 10, 2008
689
0
0
If you invest $500 million and the returns are $510 million, the actual return on the investment is $510-500= $10 million. ROI actually means "return on investment" and a positive return is only realized once the initial investment is recuperated. If you don't recouperate the initial investment then you end up with a negative ROI.

If you invest $500 million into stock and then at the end of the year when you cash out you end up with $510 million, you can't say that your ROI was $510 million. If you are going to use business terminology, use it correctly or don't use it at all.

Or what? It was only my "fun twist" on language, so man-up and be a little nicer next time.

It's the old "a bird in the hand is worth 2 in the bush". I have customers come in who buy multiple items and I give them a discount. I would have just as likely sold those products to someone else anyway and got a higher price, but it's worthwhile to take care of those bigger purchasers. Plus Ubisoft is selling directly to nVidia. You would buy you games through Steam or some other retailer. It's not like the dev gets the retail price of the game.

Strange to see nVidia getting as desperate as AMD now.
Yeah, makes sense - thanks. But if these were really going to be some serious blockbuster games, I'd be more careful with sacrificing two "near-guaranteed" birds in the bush for just one..
 
Last edited:

smackababy

Lifer
Oct 30, 2008
27,024
79
86
Its a worrying trend. 8 million for BF4. 5 million for this one.

And at the same time people complain about GPU prices, yet praises "free" games that follows and games being sponsored for a performance boost for the paying manufactor.

The games are not free, you simply pay via your GPU purchase. The same applies for these major deals. And its not pennies anymore. I wouldnt be surprised if we start to talk double digit % in cost of the graphics cards.

The best part is when these games come out and don't sell 10 million units in the first month, everyone blames piracy anyway.
 

BoFox

Senior member
May 10, 2008
689
0
0
The best part is when these games come out and don't sell 10 million units in the first month, everyone blames piracy anyway.

10 million units in the first month, at $30 a pop (after trying to cut out all of the middle-man costs) = $300 million

Is there a list of games that made the most revenue?

1) GTA V (2 consoles so far), $1B in first 3 days
2) COD: Black Ops 2 - probably still the record-holder so far..
3) COD: MW3 - still $500+ million on Day 0, IIRC..
4) ?
5) ?

.. .

Assassin's Creed 3 = ?

I have no idea - most articles don't show the actual $$$ revenue made on sales (only the number of sales made). Anybody know an awesome article?
 

smackababy

Lifer
Oct 30, 2008
27,024
79
86
10 million units in the first month, at $30 a pop (after trying to cut out all of the middle-man costs) = $300 million

Is there a list of games that made the most revenue?

1) GTA V (2 consoles so far), $1B in first 3 days
2) COD: Black Ops 2 - probably still the record-holder so far..
3) COD: MW3 - still $500+ million on Day 0, IIRC..
4) ?
5) ?

.. .

Assassin's Creed 3 = ?

I have no idea - most articles don't show the actual $$$ revenue made on sales (only the number of sales made). Anybody know an awesome article?

Tomb Raider 3 was expected to sell 5 million units the first month across 3 platforms, and when it didn't, Square Enix said it was a disappointment.
 

Slomo4shO

Senior member
Nov 17, 2008
586
0
71
Or what? It was only my "fun twist" on language, so man-up and be a little nicer next time.

Considering that you still can't seem to differentiate revenue from ROI, it appears your "fun twist" is just a means of masking your ignorance. You don't have anything to prove to me but having some understanding of investment terms may be beneficial. It is up to you to decide whether you continue to defend your ignorance or actually "man-up" and do some research and learn something. Good luck

Warning issued for personal attack.
-- stahlhart
 
Last edited by a moderator:
Jul 29, 2012
100
0
0
AMD is fortunate to go with BF4; all of Ubisoft's games have the whiniest most pathetic protagonists imaginable which has prevented me from purchasing them
 

BoFox

Senior member
May 10, 2008
689
0
0
Tomb Raider 3 was expected to sell 5 million units the first month across 3 platforms, and when it didn't, Square Enix said it was a disappointment.
5 million confidence = guaranteed field goal fail for that type of game! If the game is really AAA-quality, without some prequel of the same AAA-caliber to back it up and propel it forward, Square Enix's own delusion was a disappointment in itself. One month is usually not enough for a new AAA game to sell that much - it would usually require another sequel of the same AAA quality.

Sometimes people tell the truth, and sometimes people don't care to be strictly pedantic while having a bit of fun, bro!

AMD is fortunate to go with BF4; all of Ubisoft's games have the whiniest most pathetic protagonists imaginable which has prevented me from purchasing them
Yeah, right on - BF4 is the killer game for the PC this year, by far (at least for enthusiasts). The fact that this kind of game is not exactly a favorable game for pirates (due to its MP nature) helps even more.

If Ubisoft knew that the next Assassin Creed definitely was not going to be any better at all than the previous releases, then it certainly does make sense for them to close in on that $5m deal with NV quick! :biggrin:

BUT THEN - Watch Dogs does look rather interesting - in a compelling way! Check it out, man!
http://watchdogs.ubi.com/watchdogs/en-US/media/index.aspx
 
sale-70-410-exam    | Exam-200-125-pdf    | we-sale-70-410-exam    | hot-sale-70-410-exam    | Latest-exam-700-603-Dumps    | Dumps-98-363-exams-date    | Certs-200-125-date    | Dumps-300-075-exams-date    | hot-sale-book-C8010-726-book    | Hot-Sale-200-310-Exam    | Exam-Description-200-310-dumps?    | hot-sale-book-200-125-book    | Latest-Updated-300-209-Exam    | Dumps-210-260-exams-date    | Download-200-125-Exam-PDF    | Exam-Description-300-101-dumps    | Certs-300-101-date    | Hot-Sale-300-075-Exam    | Latest-exam-200-125-Dumps    | Exam-Description-200-125-dumps    | Latest-Updated-300-075-Exam    | hot-sale-book-210-260-book    | Dumps-200-901-exams-date    | Certs-200-901-date    | Latest-exam-1Z0-062-Dumps    | Hot-Sale-1Z0-062-Exam    | Certs-CSSLP-date    | 100%-Pass-70-383-Exams    | Latest-JN0-360-real-exam-questions    | 100%-Pass-4A0-100-Real-Exam-Questions    | Dumps-300-135-exams-date    | Passed-200-105-Tech-Exams    | Latest-Updated-200-310-Exam    | Download-300-070-Exam-PDF    | Hot-Sale-JN0-360-Exam    | 100%-Pass-JN0-360-Exams    | 100%-Pass-JN0-360-Real-Exam-Questions    | Dumps-JN0-360-exams-date    | Exam-Description-1Z0-876-dumps    | Latest-exam-1Z0-876-Dumps    | Dumps-HPE0-Y53-exams-date    | 2017-Latest-HPE0-Y53-Exam    | 100%-Pass-HPE0-Y53-Real-Exam-Questions    | Pass-4A0-100-Exam    | Latest-4A0-100-Questions    | Dumps-98-365-exams-date    | 2017-Latest-98-365-Exam    | 100%-Pass-VCS-254-Exams    | 2017-Latest-VCS-273-Exam    | Dumps-200-355-exams-date    | 2017-Latest-300-320-Exam    | Pass-300-101-Exam    | 100%-Pass-300-115-Exams    |
http://www.portvapes.co.uk/    | http://www.portvapes.co.uk/    |