Fury Nano: First results in!

[Kallogan]

buy any gpu

undervolt

done

 

[Pariah]

People have to used to it, AMD will not be the $/perf king anymore. Selling the R9 290 at sub $300 for so long was a mistake but they had not other choice but to clear inventory. I dont believe we will see $/Perf from AMD again not only in GPUs but CPUs as well.

No, people don't. They'll just stop buying AMD products, if they haven't already. If AMD can't even control 20% of the market now when they were trying to win the price/perf crown, where do you think their market share is going to go when they abandon that strategy? AMD will be dead as a GPU manufacturer within a couple of generations if they think they can remain viable while competing on equal pricing with Nvidia. There is no sustainable market of people willing to pay Mercedes prices for a Cadillac, nor is there a market of people willing to pay NVidia prices for AMD.

 

[AtenRa]

No, people don't. They'll just stop buying AMD products, if they haven't already. If AMD can't even control 20% of the market now when they were trying to win the price/perf crown, where do you think their market share is going to go when they abandon that strategy? AMD will be dead as a GPU manufacturer within a couple of generations if they think they can remain viable while competing on equal pricing with Nvidia. There is no sustainable market of people willing to pay Mercedes prices for a Cadillac, nor is there a market of people willing to pay NVidia prices for AMD.

People are acting like Fury Nano is the only GPU sold by AMD.

 

[3DVagabond]

I don't know what's going on in the U.S. wrt to Fury/Fury X.

Here in Canada, it's not hard to find one.

Sapphire Tri-X Fury OC = 9 in stock
Sapphire Tri-X Fury = 53 in stock
Sapphire Fury X = 16 in stock
Asus Fury X = 2 in stock

When I said 1, I didn't mean a single card I meant 1 model.

Could be the strong dollar is making them more appealing in the US. While pricing on the Fury X are in line with exchange rates the Fury pricing seems to be at a premium in yourlinks.

 

[AtenRa]

What?, in Greece?

yes why ?

 

[3DVagabond]

Apparently NZ with our 4mil population would be more indicative?

 

[Spanners]

No, I never said that. Go back and read what I wrote.

I read it twice and it seems that was effectively what you were saying. Not verbatim, but it's hardly twisting your words.

Call you when a 125W TDP card beats a ~300W(290X) card on the same process node in a small form factor? So very reasonable, don't wait by the phone.

buy any gpu

undervolt

done

I thought performance in that small of a form factor was the main selling point of the card? I mean it's called nano right? It's in the name. If it does indeed compete with the 980 performance wise then that's somewhat unique correct? I was under the impression Nvidia ITX size cards stopped at the GTX 970?

So it's buy any GPU(of that performance class), under-volt, invent a shrink ray then done?

 

[Pinstripe]

Are there going to be AIB models of the R9 Nano, too?

 

[3DVagabond]

Are there going to be AIB models of the R9 Nano, too?

I'll be surprised if the nano is offered sans cooler to the AIB's.

 

[tential]

No, people don't. They'll just stop buying AMD products, if they haven't already. If AMD can't even control 20% of the market now when they were trying to win the price/perf crown, where do you think their market share is going to go when they abandon that strategy? AMD will be dead as a GPU manufacturer within a couple of generations if they think they can remain viable while competing on equal pricing with Nvidia. There is no sustainable market of people willing to pay Mercedes prices for a Cadillac, nor is there a market of people willing to pay NVidia prices for AMD.

Lol, it's impossible to explain it to him. I've been following the Skylake thread off and on on the CPU section, the people who are building brand new Skylake builds aren't getting Fury/Fury X. They're getting GTX 980Tis. The latest person to post their parts had CF 7970s. Upgraded to 980Ti. This has happened so many times I can't begin to count to see a person upgrade from HD7000/R9 series to GTX 980Ti. AMD is asking for a premium/same price, so people are going to go Nvidia.

To some people, their favorite vendor can do no wrong.

 

[tential]

4K Freesync you will still need at least 2 Nanos/Furys. With dual card noise levels tend to go up significantly since the top card is breathing fumes from the bottom card in air cooled setup.

If you don't have the rad space for two water cooled Fury Xs, but dont want the noise of two air cards, one water cooled and one air cooled card would be the best bet. I ran into that problem with my Titan Xs since my CPU was already taking the entire top side of the case with its dual rads. IMO AMD needs an air cooled fully unlocked Fury X in their lineup for people without the rad space for two water cooled Fury Xs.

I have a normal case so of course I could accommodate 2 cards.

I'm playing older games and am not an average use case scenario. Anything new anyone of you guys are currently interested in is a game I'm not playing for another 3 years. The newest game I'm playing is 2012 at best.

I don't disagree though, forcing customers into only ONE solution (Titan X/Fury X) is a bad idea. Give a good reference design, open it up to competition.

 

[Silverforce11]

Lol, it's impossible to explain it to him. I've been following the Skylake thread off and on on the CPU section, the people who are building brand new Skylake builds aren't getting Fury/Fury X. They're getting GTX 980Tis. The latest person to post their parts had CF 7970s. Upgraded to 980Ti. This has happened so many times I can't begin to count to see a person upgrade from HD7000/R9 series to GTX 980Ti. AMD is asking for a premium/same price, so people are going to go Nvidia.

To some people, their favorite vendor can do no wrong.

Yup, AMD needs to be very careful with the premium approach because they offer nothing worthwhile to deserve the premium.

A small card with equivalent performance to a bigger one doesn't justify a big premium. I've built lots of mITX rigs already, and there's very little incentive to pay more for Nano when a mITX 970 or a blower 980 will do the job very well for that niche.

I'm also sure if and when Fury supplies are good, prices will fall. But since they are sold out in many places at current inflated prices, AMD won't bulge. Ideally, Fury X should be $599. Fury Air $499 and Nano $449.

 

[Abwx]

I fully agree. Small-sized 970 or 980 will wipe the floor with Nano if its priced that high.

A premium on form factor is a bad mistake.

Power comsumption is no more relevant when it s AMD that has the better numbers, and price/perf suddenly is the metric of choice, again..?..

Nano is at 145-150W in the tests published by AMD.

 

[tential]

Power comsumption is no more relevant when it s AMD that has the better numbers, and price/perf suddenly is the metric of choice, again..?..

Nano is at 145-150W in the tests published by AMD.

I'm going to pay a premium for a minor wattage drop? Lol.....

 

[AtenRa]

I'm going to pay a premium for a minor wattage drop? Lol.....

You paying a $50 premium for.

Smaller size
Lower power consumption ??
Better DX-12 performance
FreeSync
Mantle
TrueAudio
Better CF scaling with lower stutter

 

[Silverforce11]

You paying a $50 premium for.

Smaller size
Lower power consumption ??
Better DX-12 performance
FreeSync
Mantle
TrueAudio
Better CF scaling with lower stutter

Size isn't worthy of a premium. Most mITX cases can handle a 10 inch card (even a small 12 litre case!). A blower works better for mITX than open air that dumps heat in the small case.

Power consumption if true, will rival 980 perf/w, similar.

We still don't know how DX12 pans out yet, Ashes is interesting case study but its alpha and one-game.

GSync still has the 30 min hz support that gives it an edge.

Mantle is dead. Long live Vulkan/DX12.

TrueAudio is a joke.

CF is not a target of this small compact mITX GPU. It's almost irrelevant.

It should have zero premium. If it performs on par with a 980 and at similar power use, it should be similar in price. That's already asking a lot considering AMD has traditionally been unable to sell similar performance SKUs at a similar price compared to NV. Think about it.

 

[AtenRa]

Size isn't worthy of a premium. Most mITX cases can handle a 10 inch card (even a small 12 litre case!). A blower works better for mITX than open air that dumps heat in the small case.

Small GTX970 is also open air cooled. Also, Fury Nano is the fastest SFF card, that commands a premium.

GSync still has the 30 min hz support that gives it an edge.

More choices for FreeSync monitors and cheaper than Gsync.

Mantle is dead. Long live Vulkan/DX12.

There are games people play today supporting Mantle.

CF is not a target of this small compact mITX GPU. It's almost irrelevant.

Says who ?? Just because a small percentage of buyers will use CF with Fury Nano doesnt invalidate the added feature.

It should have zero premium. If it performs on par with a 980 and at similar power use, it should be similar in price. That's already asking a lot considering AMD has traditionally been unable to sell similar performance SKUs at a similar price compared to NV. Think about it.

Apparently they are not targeting high volume sales for the Fury family. Perhaps in a month or so they will have higher volumes and they will cut the price. For now if you want the Fury Nano you will have to pay for it. Simple as that.

 

[tential]

Size isn't worthy of a premium. Most mITX cases can handle a 10 inch card (even a small 12 litre case!). A blower works better for mITX than open air that dumps heat in the small case.

Power consumption if true, will rival 980 perf/w, similar.

We still don't know how DX12 pans out yet, Ashes is interesting case study but its alpha and one-game.

GSync still has the 30 min hz support that gives it an edge.

Mantle is dead. Long live Vulkan/DX12.

TrueAudio is a joke.

CF is not a target of this small compact mITX GPU. It's almost irrelevant.

It should have zero premium. If it performs on par with a 980 and at similar power use, it should be similar in price. That's already asking a lot considering AMD has traditionally been unable to sell similar performance SKUs at a similar price compared to NV. Think about it.

Thanks for saving me some time.... At least some AMD fans understand why AMD is struggling at current prices. Drop prices by $50 for R9 Fury, Fury X, Nano, drop price by $30 for R9 390/390x, and AMD is the first choice in every bracket.

But like you said, R9/x fury is still selling, no need to drop the price until it has good stock and isn't sold out.

 

[ShintaiDK]

Small GTX970 is also open air cooled. Also, Fury Nano is the fastest SFF card, that commands a premium.

And all SFF builders know to avoid these cards because they are directly terrible in the form factor. And we still have to see how it performs.

There are games people play today supporting Mantle.

Remember its GCN 1.2, so no BF4, no Hardline, no Thief. But still, mantle is dead and irrelevant.

Apparently they are not targeting high volume sales for the Fury family. Perhaps in a month or so they will have higher volumes and they will cut the price. For now if you want the Fury Nano you will have to pay for it. Simple as that.

AMD is trying to sell a card everyone could buy for the same price and same wattage for a year. Its not going to sell much at all.

And you forgot everything the competition offers. You make it sound like Nano offers all benefits and no penalty.

 

[Silverforce11]

Small GTX970 is also open air cooled. Also, Fury Nano is the fastest SFF card, that commands a premium.

More choices for FreeSync monitors and cheaper than Gsync.

There are games people play today supporting Mantle.

Says who ?? Just because a small percentage of buyers will use CF with Fury Nano doesnt invalidate the added feature.

Apparently they are not targeting high volume sales for the Fury family. Perhaps in a month or so they will have higher volumes and they will cut the price. For now if you want the Fury Nano you will have to pay for it. Simple as that.

SFF works better with a good blower (I say this with a lot of exp building mITX rigs for F&F & colleagues), space is cramped, exhausting heat with open fan setups is not a good recipe. So that's already 1 negative on the single open fan approach.

Gsync is still superior until FS matches it on lower hz range support. 40-45 min fps is too high. So yes, it costs more, but its superior.

Mantle is dead. DICE broke it's function awhile ago, now it runs slower than DX11 and broken for GCN1.2. It did its job (Vulkan/Metal/DX12), let it die gracefully.

SSF is not something that normally includes multi-GPU, so whether its better CF v SLI is kinda pointless for the market** they are aiming at.

I do agree, if its low vol, there's no incentive for AMD to lower the price. It will just make Newegg gouge prices and all the profit goes to Newegg and not AMD.

**Now, if they price Nano well, like $449, normal PC market besides SFF will be interested. There's definitely potential there, for an awesome kick ass CF setup that sips power. There's also potential for AIO modders, ditch that crap single fan and slap on an AIO cooler, crank it to 1ghz and that's Fury X el-cheapo. It needs to not be more than $449 if its only offering competitive 980 performance.

 

[Glo.]

Guys, you are arguing about the premium price of Fury Nano, and if its worth it even if you don't know the actual price, performance, specs, anything, apart from rumors.

 

[zlatan]

A small card with equivalent performance to a bigger one doesn't justify a big premium. I've built lots of mITX rigs already, and there's very little incentive to pay more for Nano when a mITX 970 or a blower 980 will do the job very well for that niche.

They can't sell the Nano at too low price because the card is extremely fast. Much faster than an ASUS GTX 970 Mini, and the performance is not far from a Fury X. Nano will beat the normal Fury, so I'm pretty sure it will be higher priced ... $600 or more. If we just judge the raw performance $619 should be a reasonable price, but the 175 watt TDP can increase this.

 

[Abwx]

I'm going to pay a premium for a minor wattage drop? Lol.....

Yes, a big LOL as i was wondering when and by whom this variable geometry argument would be brought out of an automatism.

Because there s 50W at least between a Nano and a 980, as much in absolute value than between a R9 290X and this same 980, caricatural exemple of blatant bias...

Thanks for saving me some time.... At least some AMD fans understand why AMD is struggling at current prices. Drop prices by $50 for R9 Fury, Fury X, Nano, drop price by $30 for R9 390/390x, and AMD is the first choice in every bracket.

But like you said, R9/x fury is still selling, no need to drop the price until it has good stock and isn't sold out.

It would be a big mistake to reduce prices, this didnt work for the 290/290X as the market consider that low price is an aknowledgment of lower perfs, AMD wont do this mistake again.

 

[Silverforce11]

They can't sell the Nano at too low price because the card is extremely fast. Much faster than an ASUS GTX 970 Mini, and the performance is not far from a Fury X. Nano will beat the normal Fury, so I'm pretty sure it will be higher priced ... $600 or more. If we just judge the raw performance $619 should be a reasonable price, but the 175 watt TDP can increase this.

Why do you think Nano will beat normal Fury?

 

[AtenRa]

Remember its GCN 1.2, so no BF4, no Hardline, no Thief. But still, mantle is dead and irrelevant.

Ehm no,

Thief
Fury X (Mantle) vs Titan X (DX-11)
https://www.youtube.com/watch?v=FLtvOfrV7fM


BF4
Fury X Mantle 1080p Ultra
https://www.youtube.com/watch?v=nL6XGc16WGg

Fury X Mantle 1440p Custom
https://www.youtube.com/watch?v=Q5vW1ZBVNSo

Fury X Mantle 4K Custom
https://www.youtube.com/watch?v=291c-eLfPyo