Fury Nano: First results in!

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Red Hawk

Diamond Member
Jan 1, 2011
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Thread title is misleading. These aren't "results", it's an AMD marketing slide.
 

extide

Senior member
Nov 18, 2009
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www.teraknor.net
Well, be careful about expecting the nano's to hit 1Ghz -- those chips may be fully enabled but they might not be stable at 1Ghz, AND the power delivery systems on the cards probably wont be up to it. It will be a much smaller implementation of the VRM's and stuff.

Also those saying that it should cost more than Reg Fury need to remember that sales price isn't always tied to manufacturing costs --- I mean yeah you want to sell for more than cost obviously, but in this market they HAVE to price it according to it's performance, at least somewhat. At least if they want any sales. I really don't think there is room for AMD to charge a premium since it's small. I think the $450 price is about right -- MAYBE $499 max.
 

jpiniero

Lifer
Oct 1, 2010
14,845
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136
Considering how little Fury X yield AMD has, it would be silly to release the Nano unless they were planning on selling it for nearly what the Fury X goes for.
 

DustinBrowder

Member
Jul 22, 2015
114
1
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I think its going to cost $470, I don't think its going to have a round price, this will allow AMD to kind of get away with higher price than $450, but still have it cheaper than $500 so it makes sense.

Anyways with the extremely small form factor, low power usage, premium quality build, etc... this card would be completely worth even at $500 if it is able stay close with the GTX 980.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
Well, be careful about expecting the nano's to hit 1Ghz -- those chips may be fully enabled but they might not be stable at 1Ghz, AND the power delivery systems on the cards probably wont be up to it. It will be a much smaller implementation of the VRM's and stuff.

Also those saying that it should cost more than Reg Fury need to remember that sales price isn't always tied to manufacturing costs --- I mean yeah you want to sell for more than cost obviously, but in this market they HAVE to price it according to it's performance, at least somewhat. At least if they want any sales. I really don't think there is room for AMD to charge a premium since it's small. I think the $450 price is about right -- MAYBE $499 max.

I don't disagree with what you're saying about manufacturing costs.

However, if Fury Nano has a lower margin that Fury, and costs more to produce than Fury, pricing it less than Fury at $450, a point where it destroys not only the higher margin 390x, but is now a "best value in class" card, would kill AMDs Margins....

But I've seen AMD do crazy things before so I won't put anything past them. Making money does not seem to be a strong point of that company.
 

tential

Diamond Member
May 13, 2008
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I'm not sure as I wasn't really following what was going on a year ago.

I've been following more closely lately as I've got an itch for a new PC. For myself, I can't justify ~25% increase in price for the same performance, even though the perf/watt is significantly better. I'm happy that things are improving in perf/watt for AMD but things are looking a bit late. A year ago the Fury Nano would've been an excellent product, the same goes for the Fury X etc.

My opinion might change if the Fury Nano will be 5-10% better than the 390x or will have a lower MSRP. However, from the current data, it doesn't seem to be the case. The fact that AMD is being so secretive and comparing things vs. the 290x instead of the 390/390x is also telling.

This is the time frame that the GTX 980/970 came out. If Fury Nano/Fury/Fury X had released against THAT lineup, this would be a MASSIVELY different conversation.

My advice for you personally, if someone is giving you advice like "XYZ Nvidia product was priced at ABC pricepoint 1 year in the past and thererfore this completely different AMD product facing a completely different product stack is a good deal." Be careful of that advice....
It's about what is good for us today as gamers, not what Nvidia did last year as I'm not sure why so many of those who are favorable to AMD products, reference what Nvidia did in the past when they are so adamant that what Nvidia is doing is wrong.
 
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Techhog

Platinum Member
Sep 11, 2013
2,834
2
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Let me know when they knock 50W off the TDP, that's a card that might spur my interest.

So, you're saying that they need to offer a card as fast as a 980 with the power consumption of a 960 to get your attention.

People here are silly.
 

Phynaz

Lifer
Mar 13, 2006
10,140
819
126
So, you're saying that they need to offer a card as fast as a 980 with the power consumption of a 960 to get your attention.

People here are silly.

No, I never said that. Go back and read what I wrote.
 

yacoub

Golden Member
May 24, 2005
1,991
14
81
This should be a $499 card. Faster than $399 R9 390X, faster than $449 GTX980 at 1440/4K.

Fury NANO = $499
Fury = $549
Fury X = $649

Yep, that way it keeps the trend of them all being overpriced by $50 at launch.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
Yep, that way it keeps the trend of them all being overpriced by $50 at launch.
What's hilarious is that the gtx 980 was just 500 last week when people wanted to do comparisons against amds fury by amd fans.

Now 1 week later it's 450 to justify fury Nanos price.

It's even worse when the same people who hated the gtx 980 for its price, now say amd prices aren't bad due to that same gtx 980 price they said was over price......
Its just getting ridiculous.

Either way though, the numbers speak for themselves. A small handful of users here have new amd cards. A ton of users have 980tis including those who tend to lean red. So ya, amd needs to price better or they'll price themselves into their downfall.
 

crisium

Platinum Member
Aug 19, 2001
2,643
615
136
No, I never said that. Go back and read what I wrote.

Well you can plainly see from AMD's slide that, at least they claim, it's close to 980 speed. And if you shave 50W off of it then it is about 960 power consumption.

What is it exactly you are meaning to say?
 

positivedoppler

Golden Member
Apr 30, 2012
1,112
174
106
Don't get too excited with the price. You'll probably pay a premium for the small form factor as most build for this will probably be going into the living room where the WAF must be high.

I expect this to be incredible quite too or else it would not work.
 

yacoub

Golden Member
May 24, 2005
1,991
14
81
What's hilarious is that the gtx 980 was just 500 last week when people wanted to do comparisons against amds fury by amd fans.

Now 1 week later it's 450 to justify fury Nanos price.

It's even worse when the same people who hated the gtx 980 for its price, now say amd prices aren't bad due to that same gtx 980 price they said was over price......
Its just getting ridiculous.

Either way though, the numbers speak for themselves. A small handful of users here have new amd cards. A ton of users have 980tis including those who tend to lean red. So ya, amd needs to price better or they'll price themselves into their downfall.

Yeah, availability and price are certainly what's keeping me with my HD7970. If the Fury air-cooled cards debuted at $499, I'd likely have picked one up (if it was widely available and at its MSRP, which has been the other problem). I lean red because of driver stability and consistency over the years. The 980 Ti is tempting but a bit much for my GPU budget and I don't want to give up my nice reliable AMD drivers. Now if AMD would just drop their prices to better bang-for-the-buck territory like that have in the past...
 

SlowSpyder

Lifer
Jan 12, 2005
17,305
1,001
126
IIRC from my mining days you could undervolt and underclock reference 290X's (both memory and GPU) and shave off almost ~100 Watts without affecting performance too much. Other than the size these new Nano cards don't really impress me much.

Price wise they better be closer to 450 or the market will ignore them.


Yea, my FX is the same story. I wouldn't be shocked if pulling the clocks back lets them lower the voltage significantly. The Fury X may already be clocked at speeds that are outside it's sweet spot for efficiency. After all, it has good cooling and isn't a monster overclocker. Bringing it down plus binning may make this part sip power compared to it's bigger brothers. I'm not saying that's how it'll play out, but I wouldn't be surprised if this part was efficient... isn't this now AMD and Nvidia make mobile GPU's these days, anyway? Take a big GPU and lower it's clocks.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
Yeah, availability and price are certainly what's keeping me with my HD7970. If the Fury air-cooled cards debuted at $499, I'd likely have picked one up (if it was widely available and at its MSRP, which has been the other problem). I lean red because of driver stability and consistency over the years. The 980 Ti is tempting but a bit much for my GPU budget and I don't want to give up my nice reliable AMD drivers. Now if AMD would just drop their prices to better bang-for-the-buck territory like that have in the past...
My 7950 will stay because I don't want an nvidia chip. I don't want gsync, I don't want dsr, I want the amd equivalents at a decent price. Sadly, nvidia is giving me better pricing.... That's not the case normally. And while many prefer nvidia drivers, I don't update my drivers for every single game release. So I like amd on that front.

Fury may be fast than a 980, but lack of hdmi 2.0, power consumption etc. I'm not paying a premium.... I'm paying $500. Meh, I got time to wait though no rush into my Wasabi monitor comes out! I'm still disappointed because amd had a chance to release a straight up winner. Instead they matched the market....

Nvidia surprised us on pricing in a good way multiple times recently. Amd disappointed most with the whole r9 lineup pricing.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
Like the whole Fury lineup, this seems to be too little too late.

I don't think that's the fundamental problem. 980Ti and Fury/Fury X launched very close to each other. We still have Q3-4, 2015 and most likely Q1-2 2016 before we start to see 16nm HBM2 in volumes. We might see GTX750/750ti Pascal successors in Q1 2016 but I don't expect GM204 successors until Q2 2016. In any event, there are most likely 3 solid quarters of GPU sales, 2 of which happen to be the key quarters for GPU sales (Q3/Q4 2015). Q1 2016 quarter is usually a very weak/slow quarter in GPU sales because most people spent their holiday money on presents in Q4.

The biggest 4 issues for AMD are:

1) Pricing. At current prices for Fury/Fury X, they are not going to sway NV users to AMD's camp. Browsing prices in Russia or Canada, Fury / Fury X are priced even worse relative to 980Ti than they are in the US.

2) Overclocking. With overclocking taken into account, they are not going to sway AMD/brand agnostic users to buy Fury/Fury X over 980Ti.

3) Supply. With shortage of supply, Fury/Fury X aren't even available in major retail channels, whether these are online like Amazon, Newegg or major stores like BestBuy, Canada Computers, etc. Issues of supply also caused lack of availability amongst AIBs as only Sapphire and Asus are selling Fury non-X cards. This impact points #1 because with limited supply, there is no incentive for Fury/Fury X AIBs to even bother lowering prices to compete with each other.

4) I said it earlier in the year and many disagreed but AMD should have tried to come up with a mobile dGPU with HBM or at least some refresh to the current HD8970M/R9 M290 series cards. As it stands, you more or less lose ~99% of the high-end mobile dGPU market if you simply don't show up. NV admitted to that with Fermi mobile dGPU startegy which is what spurred them to change the entire way they win mobile dGPU business with OEMs starting with Kepler. Looks like AMD hasn't learned a thing since 2012 in this space!

Shockingly, AMD hasn't had any significant high-end mobile dGPU since May 1, 2012 when they released HD7970M. That means by May 1, 2016, AMD will sold more or less a very similar level of discrete mobile GPU performance for 4 years. That's insane! They needed a way to get a cut-down Nano SKU into laptops, but I haven't heard of any such strategy.

Even if AMD launches a fully unlocked Nano at $449 and let's say that it can hypothetically overclock to 1.1Ghz, AMD looks like it's unable to solve any of these 4 key issues I raised above. Without manufacturing volumes of Fiji, they can't win market share or generate many sales. OEMs aren't going to want to sell products if they can't get some certainty of volumes in retail channels. I wouldn't be surprised that when Apple refreshes the MacPro, NV is going to get back in there.

In theory the Nano could be a major disruptor if it can overclock to 1.1Ghz, is a fully unlocked Fiji but without volumes, it won't mean much even if it can accomplish all of the above.

Nvidia surprised us on pricing in a good way multiple times recently. Amd disappointed most with the whole r9 lineup pricing.

That is true as NV was very aggressive with GTX980Ti's pricing. Although taking AMD out of the equation and looking at 980Ti as a stand-alone NV GPU, it's not priced particularly great for two reasons:

1) It's not even a fully unlocked chip. Historically NV would never sell a cut-down flagship at $649. In fact, it's actually extremely hard to find such a case in the last 10 years except for GTX780 which we all know was an overpriced turd at $650. Fermi GTX480 was cut-down but it was only $499.

2) If we take out after-market 980Ti cards, and compare stock vs. stock reference cards, 980Ti hugely under-delivered vs. 780Ti as far as gen-to-gen performance increases go. If it wasn't for Kepler syndrome in some AAA games, things would look even worse for 980Ti/Fury X this round. TPU has 980Ti 39% and 42% faster than a 780Ti at 1440P and 4K, respectively. As far as generational jumps go, this is weak sauce compared to GTX580->780Ti. Blame 28nm.

In conclusion, even though 980Ti looks well priced relative to Fury/FuryX, most 980 cards, this entire generation has been a big let down for some people, me included. 970/980 brought almost nothing to the table as far as top-end performance goes. It was mostly about HDMI 2.0 and perf/watt but 980, which is spritually just a GTX560Ti successor sold for $550, more than double its historical price. Meh. 960 is the worst x60 series card in the last 5 NV generations as far as generational leaps go, 950 -- we shouldn't even bring that up. R9 300 series are just refreshes of 2-3 year-old tech and all of them are overpriced vs. R9 200 series. Fury/Fury X are poor overclockers.

I hate to sound overly pessimistic but this generation is looking like a write-off for me unless something drastic happens where we get the Next Crysis 1/3/Far Cry 1 game for which we MUST upgrade asap (it blows our minds graphically). I think at this point anyone who held on to GTX680/HD7950/7970 level card can easily make it to 16nm HBM2 and that means 8GB of VRAM

Let's just hope the Nano isn't a paper launch like the Fury X mostly is.
 
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omek

Member
Nov 18, 2007
137
0
0
And if amd isn't even attempting to price their products properly and doesn't care about marketshare isn't that even more a reason to avoid? If your market share is plummeting, and you do absolutely nothing to help regain that share..... Then that's a massive red flag. It's things like this that make me avoid the r9 lineup because the future is stupidly up in the air for amd.

You have a lot of market research to do if you want to learn why amd is struggling today. For me as a business major and a person who deals with marketing/sales every day it's not hard to understand. For tech enthusiasts who are more science based it may be different though.

Whats funny is that AMD has far more penetration in the industry than NV regardless of marketing, they literally have their fingers and hardware in everything that matters. It's purely marketing for AMD on the PC front, blatantly. Maybe red is the wrong color because there is some arbitrary reason (beyond power consumption) as to why the larger portion of people choose a GeForce card over a Radeon - I've done it myself as I've bounced back and forth from both camps over the last 20 years.
It's too bad really but I believe there is a perceptual snow ball which takes off rolling down hill. AMD have almost zero face value when it comes to viral/social marketing, this also isn't nVidia's strong point but it's the fact that they do it at all which starts the ball rolling and breeds a loyal and social fanbase who will naysay and completely ignore anything which is not. A bit like a religion...

Anyhow, can't wait to see what the Nano can do. I believe the perf/watt shows that GCN is efficient but exponentially inefficient when stepping outside a certain threshold which Hawaii, Grenada and Fiji do slightly but tolerably
 
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boozzer

Golden Member
Jan 12, 2012
1,549
18
81
pricing wouldn't matter at all when it comes to nv users, at least on this forum. only matters to guys who doesn't care for brands.

OC + supply is a big deal. especially supply. what is the point of the best product in the world when you can barely meet 1/10th of the demand?

mobile gpu is kinda sad. it felt like amd abandoned that entire market. I bought a 980m laptop just recently. hopefully the last of it's kinda. I can't wait for my future apu gaming laptop.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
Whats funny is that AMD has far more penetration in the industry than NV regardless of marketing, they literally have their fingers and hardware in everything that matters. It's purely marketing for AMD on the PC front, blatantly. Maybe red is the wrong color because there is some arbitrary reason (beyond power consumption) as to why the larger portion of people choose a GeForce card over a Radeon - I've done it myself as I've bounced back and forth from both camps over the last 20 years.
It's too bad really but I believe there is a perceptual snow ball which takes off rolling down hill. AMD have almost zero face value when it comes to viral/social marketing, this also isn't nVidia's strong point but it's the fact that they do it at all which starts the ball rolling and breeds a loyal and social fanbase who will naysay and completely ignore anything which is not. A bit like a religion...

Tential made a great point that AMD needs to get into the face of younger generation of gamers -- YouTubers, Twitch gamers, the popularity contest groups that young PC gamers pay attention to. As far as the older 40+ generation of PC gamers go, most of those are deeply entrenched into the NV camp. Those same PC gamers bought GeForce 5 and 7 which were pure garbage in performance and IQ in comparison to ATI so nothing will get them to switch. The key for AMD is to get the younger generation of gamers to grow up open-minded but unfortunately for AMD, NV simply makes better products right now. Once a young gamer buys his first GPU and likes the experience, he is going to be less likely to switch. The first chance they'll have to turn things around is 14-16nm HBM2 cards.

pricing wouldn't matter at all when it comes to nv users, at least on this forum. only matters to guys who doesn't care for brands.

True. R9 290X could have been $199 and they still would have bought $550 980 or the Nano could be $199 and they would still buy a GTX960 because of HDMI 2.0 and 4K HEVC. This point is moot since all AMD cards were free in North America with bitcoin mining since HD4870 series and that didn't matter at all.

OC + supply is a big deal. especially supply. what is the point of the best product in the world when you can barely meet 1/10th of the demand?

Ya, that's what I mean. You can release the best product in the world but if it's supply is limited to 200,000 units over 6 months, it's a drop in the bucket in a GPU market that moves 10 million+ dGPUs a quarter.

mobile gpu is kinda sad. it felt like amd abandoned that entire market. I bought a 980m laptop just recently. hopefully the last of it's kinda. I can't wait for my future apu gaming laptop.

It's interesting how Rory was spot on that first mover advantage is very important. In AMD's case, NV has that first mover advantage "indefinitely" in the mobile dGPU space since AMD decided to not show up at all.

I think a cut-down Nano (poorly yielding Nano chips) could have made for a solid mobile dGPU in a 100W TDP envelope. Certainly way faster than anything AMD has out right now. But will AMD have enough supply considering they can't even meet the demand for desktop Fiji cards? Pffff..
 

TheProgrammer

Member
Feb 16, 2015
58
0
0
Tential made a great point that AMD needs to get into the face of younger generation of gamers -- YouTubers, Twitch gamers, the popularity contest groups that young PC gamers pay attention to. As far as the older 40+ generation of PC gamers go, most of those are deeply entrenched into the NV camp. Those same PC gamers bought GeForce 5 and 7 which were pure garbage in performance and IQ in comparison to ATI so nothing will get them to switch. The key for AMD is to get the younger generation of gamers to grow up open-minded but unfortunately for AMD, NV simply makes better products right now. Once a young gamer buys his first GPU and likes the experience, he is going to be less likely to switch. The first chance they'll have to turn things around is 14-16nm HBM2 cards.
What about those whose first 3D video card was the 3dfx Voodoo 4MB? And countless 2D only cards before.

While I hated ATI and begrudgingly used NV during those years (for the most part, exceptions being the Radeon 9700/9800 years). Since AMD bought out ATI I've been using their stuff for the most part and it's been a 180 in my opinion from ATI. I love my GCN cards.

With their inherent advantages in VR over NV, Intel adopting Freesync bringing the death of GSync and the possibility of better DX12 performance (at worst, ending NV's DX11 performance advantage)- I can't bring myself to buy a new Nvidia card. They just don't make sense any longer. This coming from someone who thinks the 970 is a great value. I just couldn't drop any money on anything that isn't GCN.

VR/LiquidVR, DX12/Vulkan and variable vsync are technical questions, and as usual, AMD nailed those with the correct technical answers.
 
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tential

Diamond Member
May 13, 2008
7,355
642
121
Whats funny is that AMD has far more penetration in the industry than NV regardless of marketing, they literally have their fingers and hardware in everything that matters. It's purely marketing for AMD on the PC front, blatantly. Maybe red is the wrong color because there is some arbitrary reason (beyond power consumption) as to why the larger portion of people choose a GeForce card over a Radeon - I've done it myself as I've bounced back and forth from both camps over the last 20 years.
It's too bad really but I believe there is a perceptual snow ball which takes off rolling down hill. AMD have almost zero face value when it comes to viral/social marketing, this also isn't nVidia's strong point but it's the fact that they do it at all which starts the ball rolling and breeds a loyal and social fanbase who will naysay and completely ignore anything which is not. A bit like a religion...

Anyhow, can't wait to see what the Nano can do. I believe the perf/watt shows that GCN is efficient but exponentially inefficient when stepping outside a certain threshold which Hawaii, Grenada and Fiji do slightly but tolerably

AMD's marketing team is a whole other discussion of horrendous. I have said it before, a team of monkeys could do better. And that's an insult to monkeys for putting them in the same league.

If you gave AMD the 980Ti, and Nvidia the Fury X, AMD STILL couldn't sell a 980Ti against a Fury X. It's just how poor their marketing team is.

You won't see me disagree with you at all on this front. I browse a LOT of casual forums, and convincing someone to get a R9 290 series card vs a 780Ti? Not possible. And I'm not kidding when I say a 780Ti and not a lower card. People recommended 780Ti's on casual forums I was on, TO ALL people purchasing. Got a $1000 budget? Lets fit a 780Ti into it! I can't begin to describe the idiocy I have seen. This is why Nvidia wins. It's not just that they build a great following, they build a following that is willing to spend money, and convince others to spend money. Look at people pushing AMD recently? It's a good price/performance product for the HD7000/R9 lineup.

And now, look at this SAME thread, see them go "Hey, Nvidia launched at this price, why can't AMD?" Because AMD pushed Price/Performance, that's what bought a LOT of their current userbase in. Now, their current userbase won't upgrade, those who did upgrade, most picked Nvidia cards, and then you have the AMD diehards who didn't upgrade and didn't buy Nvidia.

Most people in this thread are interested in AMD products. Look how many R9 200/HD7000 users there are in here. We have what? 1 Fury user? Those who stuck with AMD, did it because A) They're an AMD Fan, or B) Price/Performance Ratio was STELLAR.

Now, AMD prices at Nvidia pricing and look at their user base... it's no wonder you have so many users here sitting on older products refusing to upgrade.

So, I bought in to AMD for the Price/Performance. I'm staying because of Freesync. NEITHER are available to me right now (Wasabi Mango fixed Freesync for me in record time and thus Freesync will be available to me shortly). So I wait.

AMD is in NO position to command a premium right now or even hit the same price level.

Edit: Seems RS remembers my own posts better than me lol. Yes, AMD's marketing is abysmal on that the social front too like twitch/youtube/etc. AMD saved Fury X parts for retail, rather than giving them to people who would PUSH amd products for years to come if they had gotten their hands on a Fury X first, or even better a day before retail availability. Especially for a Twitch gamer who isn't pushing their framerates past what a Fury X can EASILY handle. And they launched Fury X at E3 (or whatever), perfect time to get your card in the hands of Streamers.
Nope, not done. It kills me to watch AMD market themselves it's like watching a train wreck over and over again.

That is true as NV was very aggressive with GTX980Ti's pricing. Although taking AMD out of the equation and looking at 980Ti as a stand-alone NV GPU, it's not priced particularly great for two reasons:

1) It's not even a fully unlocked chip. Historically NV would never sell a cut-down flagship at $649. In fact, it's actually extremely hard to find such a case in the last 10 years except for GTX780 which we all know was an overpriced turd at $650. Fermi GTX480 was cut-down but it was only $499.

2) If we take out after-market 980Ti cards, and compare stock vs. stock reference cards, 980Ti hugely under-delivered vs. 780Ti as far as gen-to-gen performance increases go. If it wasn't for Kepler syndrome in some AAA games, things would look even worse for 980Ti/Fury X this round. TPU has 980Ti 39% and 42% faster than a 780Ti at 1440P and 4K, respectively. As far as generational jumps go, this is weak sauce compared to GTX580->780Ti. Blame 28nm.

In conclusion, even though 980Ti looks well priced relative to Fury/FuryX, most 980 cards, this entire generation has been a big let down for some people, me included. 970/980 brought almost nothing to the table as far as top-end performance goes. It was mostly about HDMI 2.0 and perf/watt but 980, which is spritually just a GTX560Ti successor sold for $550, more than double its historical price. Meh. 960 is the worst x60 series card in the last 5 NV generations as far as generational leaps go, 950 -- we shouldn't even bring that up. R9 300 series are just refreshes of 2-3 year-old tech and all of them are overpriced vs. R9 200 series. Fury/Fury X are poor overclockers.

I hate to sound overly pessimistic but this generation is looking like a write-off for me unless something drastic happens where we get the Next Crysis 1/3/Far Cry 1 game for which we MUST upgrade asap (it blows our minds graphically). I think at this point anyone who held on to GTX680/HD7950/7970 level card can easily make it to 16nm HBM2 and that means 8GB of VRAM

Let's just hope the Nano isn't a paper launch like the Fury X mostly is.
I will READILY admit, I didn't like the 980ti at launch. I barely read the review, I BARELY cared. But, when Fury X launched at $650, and didn't bring anything to the table noteworthy (like the 290x vs Titan launch which was a GREAT review we were ALL excited about that), I couldn't believe it. I was in disbelief that Fury X launched at the performance it did. And then without HDMI 2.0? 4GB VRAM was already something I didn't want to deal with but would for WC. The pump issue is over, but at LAUNCH? Ona HALO product? Ya, that infuriated me to no end.

It's only NOW that the GTX 980 Ti is a "good value" because Fury X is out. Which is even worse because you know a LOT of people are thinking exactly how I did. They weren't interested in 980Ti's but when they had a product to compare it to? Now it's all of a sudden a great deal.
I'm trying to make it RS.... but that Wasabi monitor is going to be the first monitor I have purchased in... wow... I just realized that's the first monitor I will ever buy. I've never actually bought a monitor before. Heh, that's wild. So I'll need a card to power my 4K monitor! At this point though, I'm thinking back towards used R9 290s and then setting a powerlimit of -50% so that they run extremely cool in crossfire mode. But that's AGAIN another problem entirely for AMD. That people would rather buy the used last gen card, then the current gen cards out right now.
 
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omek

Member
Nov 18, 2007
137
0
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Tential made a great point that AMD needs to get into the face of younger generation of gamers -- YouTubers, Twitch gamers, the popularity contest groups that young PC gamers pay attention to. As far as the older 40+ generation of PC gamers go, most of those are deeply entrenched into the NV camp. Those same PC gamers bought GeForce 5 and 7 which were pure garbage in performance and IQ in comparison to ATI so nothing will get them to switch. The key for AMD is to get the younger generation of gamers to grow up open-minded but unfortunately for AMD, NV simply makes better products right now. Once a young gamer buys his first GPU and likes the experience, he is going to be less likely to switch. The first chance they'll have to turn things around is 14-16nm HBM2 cards.

Yeah social media is where to go. It's a bit odd that AMD doesn't see that. There's a trickle down effect within these channels, particularly Twitch where viewers ask for advice and are given the standard 'grab a GTX970/980' and eventually that community is recommending it to everyone and other casters - on it rolls. It can also work against because the standard reaction to AMD is that it's slow and consumes too much power. These communities and channels are comprised of impressionable youngsters who just want to do what their friends do, or buy. It's a very easy concept and Twitch atm is very viral, filled with the little **** hea... uh, kids.
 
Feb 19, 2009
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This is why I said it needs to be $449 and not $499+, because the 980 is a strong competitor NOW and already in existence for a long time. If you come late to the party and offer nothing revolutionary in performance or perf/w, you can't charge the same, it looks bad.
 
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