I think it will get a drop to $399, then Nvidia releases a GTX 980+ (20 SMM GM200) at the same price point as the $550 Fury, and possibly even a 960 TI to round out Nvidia's fleet.
$399 is about where it should be right now anyway with Fury X and 980Ti at $650. Fury pro has the potential to be just 14% slower when max OC vs. a Fury X max OC. 980 isn't going to be in the same conversation. 980's performance problems are hidden by sites like TPU since they don't use a lot of AA. Glance at sites that do and 980 falls apart, barely
11% faster than a 290X at 1440P and at 4K it falls apart vs. a 290X. Of course things can change with UE4 and GW titles.
If this ever happened it was the huge exception to the norm.
(the case where they all out want the fastest and don't care about money is completely different).
The fastest was R9 295X2 for $550-600. It's not the exception but the norm. GTX580 was recommended over $300 unlocked 6950. $400 285 was recommended over a $259 4890. When I got my 6950 it was $230 on Newegg and I was cross-shopping with GTX570, which cost $340-350. Also, very common situations where people bought $400 GTX260 over a $300 HD4870 or in recent times a $500 780 vs. $400 R9 290. What about 770 2-4GB for $379-449 vs. R9 280X?
Do you remember people on this forum recommending an AMD card that costs $100-200 and isn't even faster? Ya right! With NV's products, this is a normal course of business. Certain members on this very forum downplayed how a $50 more expensive R9 290 is 50% faster than 960 and even can go head-to-head with 960 SLI.
It happened a lot on these forums and lots of other tech sites and forums under the guise of "power efficiency" nevermind that ~100W really isn't much unless you are literally gaming 24/7.
The next trick is going to be using after-market 15%+ faster 980Tis that use almost 300W of power at stock and referencing a reference 980's power usage, just like after-market 970/980 cards were used in reviews but their power usage was quoted as 145/165W.
My back of the envelope calculation by stream processor count says that the reference clock Fury would have to have 20% of its SPs disabled for the G1 Gaming 980 to have a chance considering it has 45% more memory bandwidth and SP count, and more difference in ROP performance. The 980 is a long way behind the big boys.
980 gets hammered in GPU demanding situations where GM200 starts to seriously pull away. At lower resolutions that are often CPU bottlecked, 980 looks good but in GPU demanding situations the 980 is way closer to 290X than to a 980Ti. If you overclock a 980, it won't help that much since it's hammered in pixel fill-rate, memory bandwidth etc. With Fury PRO, it'll be shader and texture limited but have a lot of pixel fill-rate and memory bandwidth to spare. That means Fury PRO should be able to overclock to 980Ti/Fury X speeds.
http://www.guru3d.com/articles_pages/gigabyte_geforce_gtx_980_ti_g1_gaming_soc_review,25.html
I think 980 should have been $399-449 from day 1 and I kept saying it for a while. Today, it's even more evident. 390X is also overpriced though at $429 so the consumer shopping in the $350-550 space today is going to buy an overpriced product no matter what.
So it begins. I feel my hyperbole senses tingling.
What did you expect? Even if a single Fury X card = TX SLI, he would find something wrong with it. By July, Fury PRO CF will be providing ~87-90% of TX SLI performance for $900 less, without requiring spending $100 per each TX to upgrade the cooling system for overclocking at decent noise levels.
The interesting thing is if you go into an audiophile forum, it's understandable why someone might actually pay
$3K for arguably the
world's best headphones, made using cutting edge nanometer diaphragm. While these probably won't stay in the top 3 of the world's best headphones for a decade, they will remain awesome for 20-30 years. In 5 years from now, we'll be able to get Titan X performance in a $150 videocard. You won't be able to get $3K sound in $150 cans even in 20 years. Now a $700 after-market 980Ti is faster just 3 months later and TX has no DP to fall back on. It's a 100% marketing money grab, for anyone not using rendering software or something.