Another reason the $450 770 4GB SLI was so awful at launch was because 7970 1Ghz cards dropped to $300-325 and 7970 GE was $350. That means the price difference on 2 cards skyrocketed to $200-300 for more or less similar gaming experience since AMD fixed CF issues for single monitors.
AMD did not fix the CF issues last year when I bought my cards, and even after they released the 13.8 frame pacing drivers, CF still wasn't as good as SLI all around. Sure, it scales better, but to deliver a solid gaming performance requires more than just high frame rates.
At that time, if one spent $200-300 more over a $600 7970 1Ghz CF setup on 770 4GB SLI, there would be a 10% difference in performance before both setups were overclocked. Once OC, the performance would be neck and neck. So while 770 4GB looks good now over 770 2GB, the 7970 1Ghz CF smashed it bang for the buck while 780 SLI beat it substantially. The $900 770 4GB SLI then set in 'no mans land'.
You're basically rehashing the same arguments you made last year, by trying to equivocate the GTX 770 4GB SLI to the 7970 GE CF, when they were by no means on the same level.. GTX 770 is faster, uses less energy, and has a bigger selection of additional perks and features.
The 18% difference over a 770 you noted was for a stock 780. If you overclocked 780 and 770 to 1.2-1.25 Ghz, the 780 would win by more than 18%. An overclocked 780 comes a lot closer to 780 Ti than an overclocked 770 does compared to a 780.
Yes, but at that time, the GTX 780 SLI would have been 300+ dollars extra, plus, as you mentioned, the GTX 770s can easily be overclocked to stock GTX 780 level and even at stock, the GTX 780s are brutally fast.
That said, I've found manual overclocking to be unnecessary on my cards. They are more than fast enough to deal with 1440p at very high IQ due to the turbo boost feature and the 7Ghz GDDR5. If I do decide to overclock, I overclock the memory as that gives bigger gains than overclocking the core.
An overclocked 760 4GB was $300 at the time but a $450 770 was nowhere near 50% faster. That made 770 4GB SLI one of the worst choices at that time among 760 4GB SLI, 780 SLI, 7970 1Ghz CF.
GTX 760s don't handle 1440p that well from what I've seen.. It's really more of a midrange GPU that's designed primarily for gaming at 1080p .. A GTX 770 on the other hand is the entry level GPU for NVidia's high end selection..
It is going to be hard to find 760 4GB SLI vs 770 4GB SLI specifically for Watch Dogs but I bet the latter setup won't be 50% faster either. the price difference at the time was 50% though.
When has a GPU's price ever scaled linearly with it's performance? IHVs know that people will spend money for the fastest part available regardless of price, just for bragging rights..
Just as with cars, financial investment in computer performance is heavily driven by ego..