To me this isn't a moral issue. They screwed up, its not like you're stealing from them (if a store messes up a price and doesn't catch it before you buy it then its not your fault, you didn't steal it). Of course we all know how that often turns out (at least for online stores), where the store has a disclaimer and doesn't honor the price. I'm curious about what will happen, if the station will honor it, or if they'll charge people the intended price. You know that none of them probably paid with cash since that'd tip them off about the price. However, I wouldn't because it would be a huge pain (long line, people acting stupid crazy trying to get it).