Nv operate with stricter revivers guides. Lower res. Add different games selection. Add gsynch and lots of other more or less important info that the reviewers are FORCED to include in the review and they have a good chance to blurr the obvious.
Remember they have brand advantage meaning most information is interpreted their way. The power of a brand is enormous. In this situation it will eg mean nonsense like "amd have mantle and nv counters with gsynch, the winner of this have yet to be seen".
Wait and see
Gsync is really trivial thing , they are just making as much smoke
as they could from any piece of wood at disposal , as you pointed
it their marketing dept is quite innovative but their very marketing
is to spread the belief , wrong or right, that their offerings has the
best perfs overall and for their advrtisement to work they have
always tried to provide a powerfull chip whatever the cost since
its main role is to be used as a necessary flagship that is supposed
to scale its superiority down to the mainstream offerings.
In this respect AMD s last chip is quite annoying , moreover
when looking at 4k benches , wich despite being branded
as useless are still very usefull marketing wise because
when you speak high end cards you d rather look at the
upper side of things , i.e , more definition on larger screens ,
not higher fps at lower resolutions..
Hope it will help fund the next gens , so far they have
provided products of indicutably good quality theses
last years.