What is this NVidia-weighted benchmarks nonsense? People who buy a card buy it for the games they play. I could care less if Crysis 2, Metro 2033, SKYRIM or BF3 is optimized for NV or AMD. Why does this always turn to NV vs. AMD "optimized" to try to defend one card or another? In those very games, HD7970 thrashes HD6970. Are they HD7970 optimized then? Gamers buy the fastest card for the games the play. In those games, NV has the fastest card. It's like saying all the benchmarks where SB wins vs. Bulldozer are "Intel optimized"? People don't care - they buy the fastest process for their specific tasks.
It's not my opinion. In Tom's review it beats HD7970 at 1080P in a bunch of key games (Crysis 2, Metro 2033, SKYRIM, Dirt 3, Battlefield 3). That's not conclusive, but it has an 11-25% lead from that review.
If that review is accurate, then even if GTX680 is $550, HD7970 would need a price cut.
Not negate all other factors. I never said it does. But in this case, HD7970 doesn't even win and it has a louder cooler (that's 0/2). HD7970's reference cooler is way too loud for sufficient overclocking at comfortable noise levels and here a stock GTX680 is on avg. 18% faster to begin with.... Obviously there are some HD7970s for $550 with non-reference coolers such as (Powercolor PCS+), but for those people who want a quieter blower card, GTX680 seems to have the edge already. Plus, rumored overclocks of 1300mhz on a stock cooler seems promising. HD7970 can't run at those speeds with a reference cooler at comfortable noise levels.
Again from that review, GTX680 is a better card in almost every way imaginable. Let's wait for other reviews to see if this holds.
Thank you for saving me the time to type this out