Gillette’s wonderfully woke new commercial

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realibrad

Lifer
Oct 18, 2013
12,337
898
126
Youre.entitled to your opinion, which all of this post is.

Im fine with the ad. I likely wouldn't even have seen the ad if conservatives didn't make a big ole hubbub about it.

Many men act exactly as depicted in the ad, and change is hard. Thus I give you the OP.

So, would it be fair to say that not all men are like this, but, its still a very relevant issue? Do you think that the reason they ran this ad was to try and associate their brand and razors to things like the metoo movement and vicariously associate its brand to the movement to sell razors?
 

ch33zw1z

Lifer
Nov 4, 2004
38,140
18,624
146
So, would it be fair to say that not all men are like this, but, its still a very relevant issue? Do you think that the reason they ran this ad was to try and associate their brand and razors to things like the metoo movement and vicariously associate its brand to the movement to sell razors?

Yes, nobody said all.

And yes, whether or not mennen is sincere about their take on the issues, you can bet they want to sell more stuff.
 
Reactions: darkswordsman17

realibrad

Lifer
Oct 18, 2013
12,337
898
126
Yes, nobody said all.

And yes, whether or not mennen is sincere about their take on the issues, you can bet they want to sell more stuff.

Well great, then you agree with the OP, as that was his position as well. Neat stuff.
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,488
24,232
146
TIL new terms- 1: toxic masculinity. I read it and thought, WTF is that? Had to read up on that one. Seems to be a subset of 2: Hegemonic masculinity. Furthermore, I learned it is covered in gender studies courses. And finally, I learned it due to an advertisement creating controversy. Which made me think of the of show Mad Men, thus invoking a certain sense of irony.

 

ch33zw1z

Lifer
Nov 4, 2004
38,140
18,624
146
Well great, then you agree with the OP, as that was his position as well. Neat stuff.

I never said I didn't, but I don't share the same questioning of such matter as the OP. My thoughts allow for such things to be thought without posting a wtf? Thread on some tech forums p&n message board..

That's where you'll see me disagree, with the level of response seemingly born out of the ability or inability to process these topics rationally.
 
Reactions: ivwshane

realibrad

Lifer
Oct 18, 2013
12,337
898
126
TIL new terms- 1: toxic masculinity. I read it and thought, WTF is that? Had to read up on that one. Seems to be a subset of 2: Hegemonic masculinity. Furthermore, I learned it is covered in gender studies courses. And finally, I learned it due to an advertisement creating controversy. Which made me think of the of show Mad Men, thus invoking a certain sense of irony.


Masculinity has toxic parts. The modern term, however, states that inherent to masculinity is something toxic.
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
I never said I didn't, but I don't share the same questioning of such matter as the OP. My thoughts allow for such things to be thought without posting a wtf? Thread on some tech forums p&n message board..

Oh, you are so above it all eh? You would not create a thread about companies trying to associate themselves to popular moral movements. No, instead you will comment about how pathetic it is to do that in the same forum. My my, how high up you must be?
 

ch33zw1z

Lifer
Nov 4, 2004
38,140
18,624
146
Oh, you are so above it all eh? You would not create a thread about companies trying to associate themselves to popular moral movements. No, instead you will comment about how pathetic it is to do that in the same forum. My my, how high up you must be?

Yea, I was raised hardcore conservative. I can be condescending with the best of 'em.
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
glad to see all the totally-not-a-snowflake alphas are still whinging about a razor commercial

For the most part, this thread has been filled with the people in opposition to those snowflakes. I don't think I have seen a post in this thread yet that took offense to telling men to be better.
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
Yea, I was raised hardcore conservative. I can be condescending with the best of 'em.

So, you agree with the OP, but disagree with the OP. He is pathetic for creating a thread in this forum, but, you are not pathetic for posting in this thread about how you agree and disagree with him.
 

zinfamous

No Lifer
Jul 12, 2006
111,110
30,062
146
In some instances, I agree. As it relates to this particular ad, I do not.

Some men can be @ssholes. Here are a few cliche and exaggerated gender stereotypes. Buy our razors.

It is possible to agree with the message while also dismissing the ad as a misfire.


....that we promoted and endorsed for 5 and more decades in order to sell our products. Our bad.

That is the message. Why is that wrong for them to call themselves out? They use their decades-long slogan in negative reference to themselves, to improve and redefine what this should mean, especially in a culture that is finally starting to address the very real abuse culture that we have all lived under and more or less tolerated. Why can't the company put forward whatever image they want to put forward, about themselves? I thought they were people, too?
 

ch33zw1z

Lifer
Nov 4, 2004
38,140
18,624
146
So, you agree with the OP, but disagree with the OP. He is pathetic for creating a thread in this forum, but, you are not pathetic for posting in this thread about how you agree and disagree with him.

Wowzers, do you ever stop and think about this stuff?

Let's go to the OP

#1
What in the world? I know we all look for moral guidance from giant corporations so this is always welcome. And this is somehing that is completely relevant to their product, shaving and sexual harassment go hand in hand so it only makes sense. It’s obviously a calculated move to capitalize on #metoo but do people legitimately buy this? Nike at least had a history of not just child labor but also the idea of pushing oneself/making sacrifices/all that kind of stuff so it wasn’t so far out of left field. Gillette?

The message is the message, I agree a lot of men still to this day don’t treat women as equals. Not all certainly, but enough that it’s still a very relevant issue in the world. But thanks Gillette for virtue signaling that to me? I’ll be sure to buy your overpriced products now. Moralizing and virtue signaling as a marketing tool on something irrelevant to the product you’re selling. #sobrave

The OP seemingly doesn't comprehend how this could come about. Nor does he offer the same insight and logic that you have.

I agreed with what you said, on both counts. Neither of which is addressed in the OP in the same manner. The context by the end is sarcasm. So I don't think him and I agree based on his level of sincerity.

Is the OP pathetic? Dunno. What we do know is his record of being overly concerned with any numbers of social topics that appear to be inconsequential but still difficult for him to process.

Whether I'm pathetic is certainly up for debate, it may just be true, which doesn't bother me either. It may be that the OP and I are BOTH pathetic, and maybe he DGAF just like me.

Now, when you're done trying to paint me into some corner youre attempting to build simultaneously, respond.
 

zinfamous

No Lifer
Jul 12, 2006
111,110
30,062
146
So, would it be fair to say that not all men are like this, but, its still a very relevant issue? Do you think that the reason they ran this ad was to try and associate their brand and razors to things like the metoo movement and vicariously associate its brand to the movement to sell razors?

I think that they aren't condemning all men but that they are saying that "the better men" should be the example for all men. Here, let's take our very-well established brand and slogan and really define it for today.

Also, they are losing shittons of market share to those online razor-by-mail millennial app services. So:

1: they need to switch things up
2: they need to appeal to the people that are costing them market share and sales--so they use the language of this demographic.

What's the problem?
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
....that we promoted and endorsed for 5 and more decades in order to sell our products. Our bad.

That is the message. Why is that wrong for them to call themselves out? They use their decades-long slogan in negative reference to themselves, to improve and redefine what this should mean, especially in a culture that is finally starting to address the very real abuse culture that we have all lived under and more or less tolerated. Why can't the company put forward whatever image they want to put forward, about themselves? I thought they were people, too?

The masculine culture has many parts. What specifically did they promote that was bad. I don't know all of their history, and you are older than me, but, I cant recall anything specific.
 

zinfamous

No Lifer
Jul 12, 2006
111,110
30,062
146
Masculinity has toxic parts. The modern term, however, states that inherent to masculinity is something toxic.

no. well, you are basically saying the same thing in both sentences here. Supporting the unalterable truth but then rejecting it through semantics.

"Masculinity has toxic parts" == "that thing is inherent to that thing." It's the same statement. If it has that, it is inherent. It is always part of it. Yes, it is also necessarily essential, but it doesn't mean it can't be addressed. It's the refusal to address these complications in society that leads to much un-found anger.

Capitalism has inherent complications, and absolutely must be regulated if it is to actually work. That doesn't mean capitalism is bad: it's simply addressing the very real pitfalls and complications, and understanding that these aren't simple issues.

If "the thing" is to work best for the majority of people, as intended, then the people need to understand and accept the inherent issues in order to properly address them, such that "the thing" can best work to the advantage of all.
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
Wowzers, do you ever stop and think about this stuff?

Let's go to the OP



The OP seemingly doesn't comprehend how this could come about. Nor does he offer the same insight and logic that you have.

I agreed with what you said, on both counts. Neither of which is addressed in the OP in the same manner. The context by the end is sarcasm. So I don't think him and I agree based on his level of sincerity.

Is the OP pathetic? Dunno. What we do know is his record of being overly concerned with any numbers of social topics that appear to be inconsequential but still difficult for him to process.

Whether I'm pathetic is certainly up for debate, it may just be true, which doesn't bother me either. It may be that the OP and I are BOTH pathetic, and maybe he DGAF just like me.

Now, when you're done trying to paint me into some corner youre attempting to build simultaneously, respond.

The OP is taking issue with how people look to corporations for moral guidance. He also takes issue with Gillette associating itself with an issue that he does not think that they are connected to. The goal in his mind is to associate the brand with a social movement so people will buy their product in a shallow way of trying to also associate themselves to that movement.

The OP understands that there are social issues to be addressed, he just takes issue with the idea that this company was trying to do the right thing, rather than just trying to make more money.

From that summary, what do you disagree with in terms of how I framed his position?
 
Reactions: UglyCasanova

realibrad

Lifer
Oct 18, 2013
12,337
898
126
I think that they aren't condemning all men but that they are saying that "the better men" should be the example for all men. Here, let's take our very-well established brand and slogan and really define it for today.

Also, they are losing shittons of market share to those online razor-by-mail millennial app services. So:

1: they need to switch things up
2: they need to appeal to the people that are costing them market share and sales--so they use the language of this demographic.

What's the problem?

What harmful thing did they promote for 50+ years? That was your position.
 

zinfamous

No Lifer
Jul 12, 2006
111,110
30,062
146
The masculine culture has many parts. What specifically did they promote that was bad. I don't know all of their history, and you are older than me, but, I cant recall anything specific.

I'm actually not sure if they really promoted any kind of hyper-masculine abuse. I don't see it off the top of my head. The slogan is the slogan, and on its own, I think you can't really fault the company for how they choose to advertise it themselves. But I think they want to capture its cultural resonance, because it really is a cultural brainworm at this point, and inject some specific meaning to it. That is probably very effective. Of course, as we see here, the angry incels of the world are angry about it. Corporations should have all of the powers and benefits of the people, but moreso because their ability to spend billions on shaping politics and culture is suddenly equal to a single person's because "some reasons," but wait--in this point, and whatever future undetermined issue comes about--they should just shut up because "how dare they!"

If they aren't allowed to control their brand, with their own messaging, to adapt to the culture and progress (isn't this what companies are supposed to do, to remain relevant?), then what is the purpose of the company? Basically, there are people stuck in the mud that simply refuse to accept that the world is moving beyond them. The things that are making them angry have been obvious to the majority of the world for many, many years now, and I think it's suddenly hitting them in the heads like a boulder. This makes them angry, because they are slow, unmovable people.
 

Starbuck1975

Lifer
Jan 6, 2005
14,698
1,909
126
....that we promoted and endorsed for 5 and more decades in order to sell our products. Our bad.

That is the message. Why is that wrong for them to call themselves out? They use their decades-long slogan in negative reference to themselves, to improve and redefine what this should mean, especially in a culture that is finally starting to address the very real abuse culture that we have all lived under and more or less tolerated. Why can't the company put forward whatever image they want to put forward, about themselves? I thought they were people, too?
The original ad depicts men as athletes, loving fathers, soldiers, astronauts, surfers, stock brokers, affectionate spouses and evokes professional sports, competition, camaraderie, overcoming obstacles and parenting.

Powerful, aspirational and still relevant.

The new ad is a misfired attempt at virtue signaling in the Trump era.
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
no. well, you are basically saying the same thing in both sentences here. Supporting the unalterable truth but then rejecting it through semantics.

"Masculinity has toxic parts" == "that thing is inherent to that thing." It's the same statement. If it has that, it is inherent. It is always part of it. Yes, it is also necessarily essential, but it doesn't mean it can't be addressed. It's the refusal to address these complications in society that leads to much un-found anger.

Capitalism has inherent complications, and absolutely must be regulated if it is to actually work. That doesn't mean capitalism is bad: it's simply addressing the very real pitfalls and complications, and understanding that these aren't simple issues.

If "the thing" is to work best for the majority of people, as intended, then the people need to understand and accept the inherent issues in order to properly address them, such that "the thing" can best work to the advantage of all.

You misunderstand the word inherent. The toxic parts of what is masculine culture are not inextricable. So, saying that it has parts that are bad is not the same as saying those parts cannot be removed from the overall thing.

Masculinity of today is not the same as it was 50 years ago. So, if its malleable then some parts must not be inherent.
 

realibrad

Lifer
Oct 18, 2013
12,337
898
126
I'm actually not sure if they really promoted any kind of hyper-masculine abuse. I don't see it off the top of my head. The slogan is the slogan, and on its own, I think you can't really fault the company for how they choose to advertise it themselves. But I think they want to capture its cultural resonance, because it really is a cultural brainworm at this point, and inject some specific meaning to it. That is probably very effective. Of course, as we see here, the angry incels of the world are angry about it. Corporations should have all of the powers and benefits of the people, but moreso because their ability to spend billions on shaping politics and culture is suddenly equal to a single person's because "some reasons," but wait--in this point, and whatever future undetermined issue comes about--they should just shut up because "how dare they!"

If they aren't allowed to control their brand, with their own messaging, to adapt to the culture and progress (isn't this what companies are supposed to do, to remain relevant?), then what is the purpose of the company? Basically, there are people stuck in the mud that simply refuse to accept that the world is moving beyond them. The things that are making them angry have been obvious to the majority of the world for many, many years now, and I think it's suddenly hitting them in the heads like a boulder. This makes them angry, because they are slow, unmovable people.

Then why make such a silly statement as "....that we promoted and endorsed for 5 and more decades in order to sell our products. Our bad."

I'm guessing what you mean to accuse them of, is reinforcement of gender binaries. Is that right?
 

ch33zw1z

Lifer
Nov 4, 2004
38,140
18,624
146
The OP is taking issue with how people look to corporations for moral guidance. He also takes issue with Gillette associating itself with an issue that he does not think that they are connected to. The goal in his mind is to associate the brand with a social movement so people will buy their product in a shallow way of trying to also associate themselves to that movement.

The OP understands that there are social issues to be addressed, he just takes issue with the idea that this company was trying to do the right thing, rather than just trying to make more money.

From that summary, what do you disagree with in terms of how I framed his position?

Are you asking me if I disagree with your interpretation of his post?
 
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