hrm, lampcord wire?!? But the whole reason you use more expensive wire is because: 1) It's wound differently 2) Oxygen free and 3) of better quality?
I would think that lampcord wire uses lower grade materials thus giving you inferior quality. Just my take on it, and I could be wrong.
About the whole Recoton thing, it seems as though even though Recoton makes cables under both names, the AR speaker wire IS different. On Audioreview.com if you look at the review for the Ar speaker wire, there's a guy that bought both cables. Says that the inner core of the AR wire is more tightly wound with an outer core of 75-100 wires. This is in comparison to the Recoton wires which seem to have less strands and less tightly packed. But whatever, go read for yourself
--Do i have to cite a MLA for that paraphrasing up therE?!?