I went by there today because they said up to 50% off. Didn't see one item that was 50% off. I did look at their DVDs which were all 40% off. Not a bad deal on some box sets but some of the prices were bogus dood. The LOTR extended versions were listed at 59.99, so 40% off made it 36.00. Fry's regular price on this is 26.99 or 27.99. I can remember Fry's having these on sale for 22 or 23. I do think some of the prices are jacked up as some peolpe are claiming.