All good points. I will never buy an expensive mid range die card again either. I won't do it. The last time I did was with 670's. At least they were "only" $400 lol.
Here is the kicker, even though 670 was $400, it outperformed 580 (aka a Full Fat Fermi) by 20%. Is 1070 going to outperform the Titan X by 20%?
Remember how back then people ripped 7970 apart for being "barely" faster than a 580? It's a joke since now the same people are praising 1070/1080 and their overclocking to 2.1-2.2Ghz on air. When 7970 overclocked from 925mhz to 1.26Ghz on air launch day and beat 580 by 48-80% that was not good enough for only $50 over the 580!?
Let's pull those benchmarks with "garbage" GCN launch drivers.
That was NEW node, mid-range die and it was ripped apart like no tomorrow. Even if we ignore 7970 completely, GTX680 reference was
$499 and a GTX1080 reference is
$699 straight up! That's a 40% price hike for a reference card in just 4 years.
You posted the chart and listed the legacy prices of mid range cards like the 1080 and 1070, but people don't seem to care. That truly blows my mind. It really does.
I would classify that into 3 groups.
1) Reviewers whose job depends on selling us new junk at all costs. If they tell us some new CPU/GPU isn't worth upgrading to, wait another 12-15 months, they have nothing to sell us/review. They also get pampered by NV/AMD around launches. It's a conflict of interest in the entire industry. Expect them to say that 1080 delivers the most unprecedented improvement in years, blah blah blah, when in fact it's worse than $499 680, which already brought the smallest increase in performance from 1 gen flagship to another in NV's entire history.
2) NV users are very loyal. You can see already on this forum the people who are most excited about 1070/1080 aren't objective/AMD users, but people who own Fermi (GTX580), Kepler (670/680/780/780Ti) and Maxwell (970/980 users).
For example, if I bought a $450 770 4GB or a $650 780 or a $700 780Ti and then saw what happened over the last 1.5 years, I wouldn't buy a next gen NV card out of principle. Them, they line up to buy MORE. Did you also wonder how many of them are locked into the NV eco-system with G-Sync? I bet many are. That means AMD isn't even an option for them, no matter the price, the performance, etc. I mean considering AMD cards also made/make $ and they dipped to 20% market share, that should tell you that the vast majority of NV users wouldn't take any AMD card for free. I wouldn't be shocked if some of them would spend $700 on a 1080 than take a free Vega.
3) Newcomers to PC gaming that have little to no recollection of what GPU landscape was like prior to 2011-2012. They actually truly believe that "the fastest card NV/AMD has is its flagship". Hence, they actually believe 680 was flagship, 780 was flagship, 780Ti was flagship, 980 was flagship, and 1080 is flagship. Hence they think $550-700 prices are justified. They don't actually break the chips or look at the lineage; only look at marketing names and performance. Think about it, if you are 15-27 and migrated to PC from consoles in the last 3-4 years, you don't know **** about past GPUs or how things were. You actually think the way NV launched Kepler was always the norm, how all AMD GPUs run hot and loud, etc. etc.
How people can, for many years, get used to paying a certain amount for mid range cards and then suddenly the price more than doubles and they don't care? Or they buy anyway? I am unable to understand it.
Explained partially above. Marketing, lack of research/understanding of old GPU generations, locked into NV eco-system with ShadowPlay, GSync, TXAA, PhysX, etc. I also think because now NV has an 80% market share, the loyalists no longer even shy away from preferring NV. Instead of outright saying that they'll never buy AMD, they just keep buying NV. Now if you are in the NV eco-system, you don't care if Polaris 10 or Vega 10 could demolish 1070/1080 in any metric because all you care about is when GP100/102 launches. If you start looking at things like that, the NV-only buyer is now faced with either buying a 1070/1080 or waiting 9-12 months. This is EXACTLY why NV's eco-system lock with GameWorks, ShadowPlay, GSync, TXAA was so dangerous. Now they have these customers completely hooked and instilled the bifurcating a generation as the new normal.
I can't do anything other than wait for a real card to be released. I don't consider these real cards. They are jokes intended to make us look stupid. Imagine a 560-Ti selling for $700??? Holy crap. That card was $250.
Ya, you cannot because millions more voted for this new way of GPU launches. I am afraid NV will repeat the Kepler launch and milk this gen for all its worth. First 680 = 1080, then cut-down Big Pascal 780/OG Titan replacement, then the fully unlocked Big Pascal. Heck, why even launch the fully unlocked Big Pascal when 980Ti sold like hot cakes for $650 and it was just a GTX570 successor. See what I mean? They don't even need to try anymore. Since 1080 launches at $599, even a 3200-3500 CUDA core Big Pascal at $699 now looks like a bargain.
NV has now successfully ensured that throughout the entire 1.5-2 year generation they have 1, 2 or even 3 flagships. Since buying a $600-700 card and holding it is now too expensive (i.e., because mid-range is overpriced day 1 causing massive erosion of value in 1.5 years), while the true flagship only has 1 year or so life left in it before its value is also destroyed (aka, $699 780Ti -> $330 970 and now $650 980Ti -> $380 1070), it leaves gamers little choice but to upgrade even more often to preserve the resale value. More or less the success of 680 and 980 destroyed the old way GPUs are launched. Since AMD is strapped for resources, they cannot compete like the old ATI could. This means NV has no competition from exercising this strategy over and over and over. The only way it'll stop is if AMD does something but considering they lose $, it's unrealistic to expect anything different.
More or less, you basically have to upgrade more often now or stop caring about depreciation. Another alternative is to buy last gen cards used. EVGA B-stock had 780Ti for $189-230 about a year after 970 launched. So if you don't need a cutting edge card all the time, there is a lot of $ to be saved from upgrading strategically.