Graphics Marketshare Q2 2015

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Abwx

Lifer
Apr 2, 2011
11,172
3,869
136

tential

Diamond Member
May 13, 2008
7,355
642
121
With iGPU encroachment, dGPU will have to be higher margin to offset the lower volume moving forward. Aka. Gamers better get used to paying more for GPUs.

IGPUs are hurting the low end for sure. Skylake is fast enough for most people I know to do all of their gaming since iGPU is all that is needed for the Free to Play games.


When I saw how successful Titan-series prices were, I gave up hope on prices.

As a long time PC gamer, I have no issues paying "more" for a product I perceive as earning it. I was already dropping $500-600 every year for a GPU going as far back as 1998. Until AMD was nice enough to give me $300-400 cards, which they took back.

Those buyers won't fade, and Nvidia knows it and it looks like AMD is realizing it.

/shrug

PC Gaming has become more and more mainstream and people are starting to spend money to differentiate themselves. Not because it's a better product, but because "I have the money to purchase xyz you're a peasant for having abc product"(I can't tell you how many hardcore dedicated gamers I know with GPUs far faster than whatever games they're playing. My friend has SLI Titan X, rarely plays games and is normally playin gDota2).
 

StrangerGuy

Diamond Member
May 9, 2004
8,443
124
106
Seems quite a few people confused the results and linking it to 300 series & Fury.. wrong data dates.

This data is the continuation of the pwnage that the 200 series suffered with its bad rep of hot, loud, power hungry.

Just take a look at how physically small the typical NV cards are versus how long AMD cards are. You can't really fault the typical guy on the street to conclude a shorter card = less power use and with less potential chassis fit issues. Even my own 7950 ever-so-barely fits into a Corsair 250D mITX case.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
Just take a look at how physically small the typical NV cards are versus how long AMD cards are. You can't really fault the typical guy on the street to conclude a shorter card = less power use and with less potential chassis fit issues. Even my own 7950 ever-so-barely fits into a Corsair 250D mITX case.
By this logic hbm amd cards should fly off the shelves....
 

Headfoot

Diamond Member
Feb 28, 2008
4,444
641
126
I doubt card size enters the equation at all in any measurable amount. If you asked novice system builders what mistake they made in their build, I guarantee you a good chunk of them will say "video card clearance" because they didn't check the length before buying. A subset of the already small subset of people who build their own PCs actually take into consideration card size.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
I doubt card size enters the equation at all in any measurable amount. If you asked novice system builders what mistake they made in their build, I guarantee you a good chunk of them will say "video card clearance" because they didn't check the length before buying. A subset of the already small subset of people who build their own PCs actually take into consideration card size.

I'm not a novice, least I don't think I am.

But I did have to buy a rivet tool and make new holes on a Coolermaster Scout to shift the 3.5" bay 1/4" over to fit my effin HD 5870 2GB Eye6.

Was a fun new experience. Also decided to never buy a case that small again.
 

boozzer

Golden Member
Jan 12, 2012
1,549
18
81
Seems quite a few people confused the results and linking it to 300 series & Fury.. wrong data dates.

This data is the continuation of the pwnage that the 200 series suffered with its bad rep of hot, loud, power hungry.
I think this needs to be quoted some more.

I did think it was including fury sales ^_^

@tential your friend basically paid 2k+ for bragging rights. to be honest, there is nothing wrong with it if your friend is happy.
 
Last edited:
Feb 19, 2009
10,457
10
76
I wonder how small a portion of revenue dGPUs are for AMD nowadays, given their presence in consoles, the upcoming NX & other semi-custom wins.

They still need a strong GPU & CPU at the core of their company, because that's used in all the other market segments.
 

Blitzvogel

Platinum Member
Oct 17, 2010
2,012
23
81
Isn't AMD supposed to go down to 16 or 14 nm GPUs with the next round? It's likely AMD wanted to save some capital this time to make sure the next round is fully funded with a top to bottom new line of GPUs. If AMD doesn't succeed next time, then they are effectively out of the game for good I bet.
 

SimianR

Senior member
Mar 10, 2011
609
16
81
Most of the 300 series hit retail late June so I don't think they will have much impact on the 2nd quarter results. I don't expect any miracles for Q3, but the perception of the 300 series (especially the 390/390X) has changed and there have been a lot of posts from people in various forums that have switched from NVIDIA GPU's to 390/390X who were pleasantly surprised with the drivers/performance. The big problem for AMD IMHO is that they don't have a newer product on the low end/budget GPU's. It would have been great to see them with a lower power entry level DGPU with HBM competing with the 950/960. Instead they have a GCN 1.0 based card that might compete performance wise, but looks very dated in comparison with the competition - and that's all they have until 2016.
 

VR Enthusiast

Member
Jul 5, 2015
133
1
0
http://www.mercuryresearch.com/graphics-pr-2015-q3.pdf

Some more market research numbers. Nvidia is taking marketshare heavily in desktop discrete. AMD is in freefall losing 35% of their desktop discrete GPU market share in 4 quarters. Pathetic. I don't think AMD can do anything about it with this product stack. :thumbsdown:

Of course they can. If they were interested in gaining share they'd drop prices instead of raising them. Prices are higher now than ever before but then again what did dropping prices ever do for them?

It's part of a short-term plan to increase the perceived value of their cards before the 2016 launches. I'm not saying it's a good plan but it's a plan anyway.

When 2016 arrives AMD will no longer be known as the cheap option. There will be no low end stuff at all in fact.
 

Alatar

Member
Aug 3, 2013
167
1
81
No, that s not, MCR numbers are for desktops shipped by OEMs and do not include GPUs sold in the retail chain to AT users for exemple, and local PC assemblers are not even included.

As such Nvidia is lying with this slide as they imply that MRC numbers are for the whole GPU market, yet another viral marketing scheme from this usual suspect...

Seems like it was pretty accurate I'd say:

JPR:



http://jonpeddie.com/publications/add-in-board-report
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
Yep. JPR agrees as well.

It shouldnt be any surprise to people if they look around on the telemetry that is available.

JPR also yet again confirms the trend of the dying dGPU.

Total AIB shipments decreased this quarter to 9.4 million units from last quarter.
 
Last edited:

railven

Diamond Member
Mar 25, 2010
6,604
561
126
Of course that it s accurate since these are the same datas as Mercury, that is, they do not include the retail sales and local assemblers, that s really a caricatural case where two wrongs wont make a right...

Do you have a source that includes that other data? Wonder what AMD's real numbers are. If they are better than JPR/Mercury report - wonder why they don't release their own statement?
 

bystander36

Diamond Member
Apr 1, 2013
5,154
132
106
Of course that it s accurate since these are the same datas as Mercury, that is, they do not include the retail sales and local assemblers, that s really a caricatural case where two wrongs wont make a right...

I'd like to know where you get your information on this. Reading the article, it sounds like its tracking everything the AIB's are selling, including those sold directly to customers.

JPR’s AIB Report tracks computer add-in graphics boards, which carry discrete graphics chips. AIBs used in desktop PCs, workstations, servers, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
PC gaming isn't dying. It's just shifted UP the price segment.

Who said PC gaming is dying? However the discrete GPU is despite the increased sales of higher end Geforce cards for now.

The future is PC gaming on IGPs(If not online streaming), no matter if we like it or not. But the PC gaming part doesnt depend on the discrete GPU.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
Who said PC gaming is dying? However the discrete GPU is despite the increased sales of higher end Geforce cards for now.

The future is PC gaming on IGPs(If not online streaming), no matter if we like it or not. But the PC gaming part doesnt depend on the discrete GPU.

People have to start differentiating between "PC Gaming" and "GPU Hardware" like ShintaiDK is doing here.

I keep reading "PC Gaming is dying" and Ubisoft and now Activision report record highs in digital sales. It's AMD and Nvidia that are losing sales, however, Nvidia is able to still make money.
 
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