Originally posted by: Wreckage
Originally posted by: GaiaHunter
Something about prices.
Should they have dropped their price before the 4800 came out.
That would make no sense.
Engineering has several types of achievements.
An example of those achievements is to achieve something that until then was impossible, no matter the cost.
Another, maybe less impressive in "wow factor" but probably even more useful example, is turning something that is too expensive/complicated/etc into something cheap/simple/etc.
If NV dropped the prices of its cards was because their performance wasn't so superior.
In fact, the 4870 has, on average, 85-90% the performance of a GTX280 and most importantly, if the GTX280 is playable at some given settings, so is the 4870.
Actually, as the time went, that gap became smaller, with the 4890 being even closer to the GTX285, especially with 4xAA/8xAA.
While selling more is the objective (actually it is making money), that doesn't mean the products being sold are a better value than their competition - but actually that is irrelevant, because, even without hard data, I suspect the difference between sales of the 4870/4890 and GTX280/GTX285 isn't 1:2. Actually the GTX280/285 sold a lot less than their cheaper GTX260/275 counterparts, which given the price difference is quite logical.
Talking about financials of companies is quite interesting, but when discussing the merits of an hardware product, what you need to evaluate is the performance, price, power consumption, especially when they have more products than just those being discussed.