GTC Info: "Titan-Z" $3,000 USD

[24601]

Meh, the second R9 290x2 hard-launches Nvidia will have the GTX 790 out within a month after.

 

[Shmee]

How many gigs of RAM does this have PER GPU? Is it 12 per GPU or 12 total? AFAIK, SLI still mirrors memory, it does not combine to a larger amount available.

 

[Railgun]

Its a full FP64 chip. No ECC or support though, so its targeted at small businesses and the "prosumer." Anyone buying this for gaming is missing the point of the card.

Anyone buying Titan and complaining about it was missing the point of THAT card too.

 

[DigDog]

Nvidia exec 1: so we launched titan at 1k and we sold it like hotcakes. How can we best it?
Nvidia exec 2: launch titan 2000 at of course 2000 usd
Nvidia exec 1: you're fired. Anyone got anything better
Exec 3: we launch a new titan. Titan z, because everyone loves it when you throw a z on something. Price - $3000, because my bonuses don't pay themselves.
Exec 1: great idea!

I'm betting this sells out on day 1.

But if you want it and you can afford it no one should stop you from getting it.

man, you should be a writer

 

[DigDog]

double post because: !

here's a funny thing we learned back when working in the hospitality business.
always put something on the menu which costs more. wine, food, whatever.
we'd often see people come in (generally, couples on a date), grab the menu, "scroll down" to the most expensive bottle and bam!
sometimes they wouldn't even drink it. same for the food.

real-life e-peen; sometimes sutff sells *just because* it's expensive. i predict many sales at full price, because: !

 

[Creig]

Titan-Z is being marketed for compute/simulations.

Anyone buying this for gaming is missing the point of the card.

Not according to nVidia.

Built around two Kepler GPUs and 12GB of dedicated frame buffer memory, TITAN Z is engineered for next-generation 5K and multi-monitor gaming

So if you want to build the ultimate ultra-high definition gaming rig that can harness the power of quad GPUs working in tandem, TITAN Z is the perfect graphics card.

http://blogs.nvidia.com/blog/2014/03/25/titan-z/

GeForce GTX TITAN Z is a gaming monster, built to power the most extreme gaming rigs on the planet. With a massive 5760 cores and 12 GB of 7 Gbps GDDR5 memory, TITAN Z gives you truly amazing performance—easily making it the fastest graphics card we’ve ever made.

This is a serious card built for serious gamers. TITAN Z is designed with the highest-grade components to deliver the best experience – incredible speed and cool, quiet performance—all in a stunningly crafted aluminum case

If you’re looking for the ultimate in gaming power, GeForce GTX TITAN Z is your card. Arriving April.

http://www.geforce.com/whats-new/articles/announcing-the-geforce-gtx-titan-z



First $1,000 for the Titan, now $3,000 for the Titan Z. Apparently Nvidia thought that the original Titan was too much of a bargain for consumers and the Titan Z was released to fix that mistake.

High-end gaming hardware will soon become a rich mans playground only, if nVidia has their way.

 

[KaRLiToS]

They will make people belive it's a compute card but only enthousiasts gamers will end up buying it and then this will encourage Nvidia in those kind of practices.

Actually, it's the same story repeating as when the normal Titan released, people were defending it's a compute card but gamers still bought them in MASS.

The GPU market is not heading in the good direction.

 

[Creig]

How many gigs of RAM does this have PER GPU? Is it 12 per GPU or 12 total? AFAIK, SLI still mirrors memory, it does not combine to a larger amount available.

According to the nvidia blog, "Built around two Kepler GPUs and 12GB of dedicated frame buffer memory". So I would be willing to bet it's 12GB total memory, with 6GB reserved for each GPU.

 

[Railgun]

The GPU market is not heading in the good direction.

In what direction is that? That consumers buy what they want? You think that someone who's going to drop the money for this thing DON'T know what they're buying and what else is out there?

People will buy what they'll buy. Are less expensive cards out there that meet 90% of what people want? Yep. So what's the issue?

 

[KaRLiToS]

In what direction is that? That consumers buy what they want? You think that someone who's going to drop the money for this thing DON'T know what they're buying and what else is out there?

People will buy what they'll buy. Are less expensive cards out there that meet 90% of what people want? Yep. So what's the issue?

In that case, if we follow your perception, maybe they can ask 5,999$ for it so the 10% that need it will buy it?

You don't seem to understand my point, this card is way too expensive for what it is, two GTX Titan will be faster and will cost around 2,000$.

If people buy it at 3000$, Nvidia will continue their price gouging, it seemed that it worked when the original Titan released.

(Supply and demand, basic knowledge)

What card do you own right now?

 

[Arkaign]

The thing is, nVidia segments their pro vs. consumer cards fairly effectively. I learned this through Solidworks, Maya, Softimage, etc over the years. Back in the day you could hack the consumer card either identically or close enough.

Today though, it's pretty much Quadro or bust. And Tesla can be utilized if you just want to throw ludicrous money at it to do ANSYS stuff.

What I'm saying is that only a lunatic would buy a Titan Z for work, because pro apps and consumer cards are a .. problematic mix. A $300 garbage 'Quadro' GT610 equivalent is preferable to a Titan due to the the results being reliable. All you have to do is go to the Solidworks forum to see examples of rendering output errors with consumer cards, and universally the recommendations are : FirePro or Quadro. Also :

http://forums.anandtech.com/archive/index.php/t-2315503.html

So, with work basically excluded from logic (what else are people going to do with it, run Excel?) that leaves : entertainment. I know several. Actually when you consider the kind of people who buy truly high-end hi-fi stuff like McIntosh reference systems, a $3k GPU seems like a pack of chewing gum in the big picture to them.

 

[Face2Face]

I think Nvidia is selling this card for 3K to test the waters and see what happens. I mean they released the Titan for 1K and it sold very well, much better than they expected. If there was another single card on the market that could touch it overall, then maybe they would have priced it differently? Also let's face it, this card is not for the masses.. It's for the top tier PC enthusiasts and CUDA developers... I'm pretty sure a GTX 790 will follow once AMD releases their dual-gpu card.

As a gamer, this card is horrible value... can't argue this

 

[KingstonU]

That is almost as much as I paid for my car

I really don't want Nvidia to start trying to make $1,000 appear like a reasonable middle tier price point. When upper middle tier used to be ~$200 just a couple years ago.

 

[Subyman]

its actually triple slot

Wow, looking at the pic I gave it the benefit of the doubt.

Also FWIW, it is NOT full FP64. Anand is reporting that it is indeed nay 1/3FP. What a joke. 1/3FP, no ECC, no quatro support. Who would buy this?

 

[f1sherman]

In what direction is that? That consumers buy what they want? You think that someone who's going to drop the money for this thing DON'T know what they're buying and what else is out there?

People will buy what they'll buy. Are less expensive cards out there that meet 90% of what people want?

Not only less expensive, but 40% - 60%(with OC) faster, i.e. (2x Titan Black)

Single Titan Black @1300 MHz will give far better overall gameplay experience than Titan Z due to dual low clocks and no SLI issues.

Yep. So what's the issue?

Now you got me... :ninja:

 

[chimaxi83]

It's amazing to see the defense, yet again, of Nvidia pricing practice. Let me guess, AMD started it, right?

Back when Titan was being defended, that was understandable because it was marketed as a compute card first. This Titan Z is being directly marketed by Nvidia as an ultra high end gaming card. Please defend a $3000 gaming card with something more than the usual "the market will decide" broken record that gets tossed around. This is where you guys want the market to head? Are you kidding?

 

[KaRLiToS]

It's amazing to see the defense, yet again, of Nvidia pricing practice. Let me guess, AMD started it, right?

Back when Titan was being defended, that was understandable because it was marketed as a compute card first. This Titan Z is being directly marketed by Nvidia as an ultra high end gaming card. Please defend a $3000 gaming card with something more than the usual "the market will decide" broken record that gets tossed around. This is where you guys want the market to head? Are you kidding?

They are using the same marketing tactic now.

It's like selling a Mazda 3 with slightly better engine for 36,000$ instead of 18,000$ and stating that its aimed toward nascar racers. :hmm:

I really doubt normal consumers bite. (or only stupid people will buy it)

 

[Arkaign]

Eh? I don't see what the big deal is. Just ignore it, just like the existence of $200k McIntosh home theatre doesn't mean you can't get a great setup for 1/200th that price.

The ultra high end is always a place for people with more money than sense to throw cash at things. I don't get mad at SSD companies for offering 2TB SSDs for thousands of dollars.

If AMD wants to bring out a dual or tri GPU halo card and charge $20,000 for it, who cares.

The true consumer-level card prices are what matters, and Titan Z doesn't affect that at all. Ironically, the recent gouging on Radeons was more caustic for the average gamer by a fair margin, and that wasn't AMD's fault at all.

 

[KaRLiToS]

Eh? I don't see what the big deal is. Just ignore it, just like the existence of $200k McIntosh home theatre doesn't mean you can't get a great setup for 1/200th that price.

The ultra high end is always a place for people with more money than sense to throw cash at things. I don't get mad at SSD companies for offering 2TB SSDs for thousands of dollars.

If AMD wants to bring out a dual or tri GPU halo card and charge $20,000 for it, who cares.

The true consumer-level card prices are what matters, and Titan Z doesn't affect that at all. Ironically, the recent gouging on Radeons was more caustic for the average gamer by a fair margin, and that wasn't AMD's fault at all.

Ehhh, you know, the 2TB SSD is really making a difference for some people, its price is justified. Or just like 200k$ Theater you are reffering too. It must really be out of the extraordinary.

But I bought 4 x 290x on release for 2400$ and believe me, the Titan Z (3000$) will have nothing extraordinary beside my cards (or beside 4 x GTX 780)

 

[tolis626]

It's amazing to see the defense, yet again, of Nvidia pricing practice. Let me guess, AMD started it, right?

Back when Titan was being defended, that was understandable because it was marketed as a compute card first. This Titan Z is being directly marketed by Nvidia as an ultra high end gaming card. Please defend a $3000 gaming card with something more than the usual "the market will decide" broken record that gets tossed around. This is where you guys want the market to head? Are you kidding?

To be perfectly honest, while I don't like NVidia and like AMD, I had decided to go for the 780 or, budget permitting, the 780ti for this round. I didn't want to support AMD in messing up in every possible aspect, like power consumption, thermals etc. But this changes things. I don't know if I want 500€ more in NVidia's pockets. And I know, it's not directly connected to what we're discussing here, but still, NVidia reminds me of Apple ; they charge whatever they want just because people will buy it as long as it's got the NVidia logo on it and is marketed as the "Ultimate GPU". Sad...

 

[Arkaign]

Ehhh, you know, the 2TB SSD is really making a difference for some people, its price is justified. Or just like 200k$ Theater you are reffering too. It must really be out of the extraordinary.

But I bought 4 x 290x on release for 2400$ and believe me, the Titan Z (3000$) will have nothing extraordinary beside my cards (or beside 4 x GTX 780)

True, and some people will buy multiple Titan Zs to setup as some kind of psycho setup, then drop them like a piece of garbage when 390X or high-end Maxwell comes out. I know someone who spends $1M+/year on watches, and seldom even wears any of them. He also leases the AMG S-Class cars, dumping them every six months for the newest one, or immediately if one gets a ding that he doesn't like. All that and he uses an outdated iPhone lol.

That's why I don't cry over prices for high end stuff, it is meaningless to me. $3k is peanuts in the big picture, and great options are still there for much less. The person I know that has the most fun gaming has a $80 GPU, and he loves the hell out of it. Biggest crap-eating grin ever, and he still manages to keep close to completely perfect grades. More power to em either way.

 

[OILFIELDTRASH]

I say bravo to nvidia if they can get people to pay 3k for a video card. I mean literally that is some lol worthy stuff there. I can imagine they probably all busted out laughing when they decided on the pricing for this thing. If they sell out then break out the champagne and party like it's new years eve.

 

[Arkaign]

I say bravo to nvidia if they can get people to pay 3k for a video card. I mean literally that is some lol worthy stuff there. I can imagine they probably all busted out laughing when they decided on the pricing for this thing. If they sell out then break out the champagne and party like it's new years eve.

People pay far more for all kinds of things. It's just the bizarre nature of things. The guy with the watches I know is like that. He bought all of the Vacheron Constantin Masques collection. He has never even worn them. $3,000 may as well be toilet paper.

Which I why I don't GAF about this kind of thing. As long as we have options at sane prices that work great, that's all that matters. Titan Z may as well be $100k or a billion dollars for all I care, it's irrelevant to me and 99.9%+ of gamers anyway.

 

[Arkaign]

This was a graduation present for one of his daughters : http://www.luxurybazaar.com/items/itemid_14937_Kalla_Haute_Couture_a_Secret_17625S12G9479.html

Personally I would hesitate to give a 17 year old something like that, seems dangerous to me, but what the hell do I know. She liked it at least, so there's that.

 

[monkeydelmagico]

The thing is, nVidia segments their pro vs. consumer cards fairly effectively. I learned this through Solidworks, Maya, Softimage, etc over the years. Back in the day you could hack the consumer card either identically or close enough.

Today though, it's pretty much Quadro or bust. And Tesla can be utilized if you just want to throw ludicrous money at it to do ANSYS stuff.

What I'm saying is that only a lunatic would buy a Titan Z for work, because pro apps and consumer cards are a .. problematic mix. A $300 garbage 'Quadro' GT610 equivalent is preferable to a Titan due to the the results being reliable. All you have to do is go to the Solidworks forum to see examples of rendering output errors with consumer cards, and universally the recommendations are : FirePro or Quadro. Also :

http://forums.anandtech.com/archive/index.php/t-2315503.html

So, with work basically excluded from logic (what else are people going to do with it, run Excel?) that leaves : entertainment. I know several. Actually when you consider the kind of people who buy truly high-end hi-fi stuff like McIntosh reference systems, a $3k GPU seems like a pack of chewing gum in the big picture to them.

There may be a researcher population that you are missing on this:
http://forums.anandtech.com/showthread.php?t=2348068&highlight=titan

That being said, it's a simple formula from a business perspective. If titan sold well why not try titan x2?