1080 is a repeat of 980--only purpose are paper benchmarks to say it's the fastest. In practical terms, it's not going to provide a much better gaming experience where it counts. It's exactly why many 980Ti users were disappointed by it. It's another waste of $ videocard against 1070/980Ti and 1070 SLI.
The Halo card helps them raise prices again in the next generation, and it also makes the 1070 look like a better buy even at 400+$ (which indeed, it is).
If the 980ti was 650$, the 1080 (unless I missed it) at least 620$ MSRP, with 700$ FE sold out, then basically the 1080ti can easily be a 700-750 MSRP 800-850 FE edition.
While most 980ti cards beat the 1070 with OC (even reference OC 980ti in the AT review beats the 1070 OC) most reviewers are going with the nvidia-PR "beats the Titan X for less than half the price", and I expect the same reasoning with the next Titan/Ti.
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