You don't have to understand, just have to respect other people's decisions. It's their money, their fun. This is a toy, not a tool to improve people's lives.
On a side note, and not related to nurturedhate, I'd rather interact with people who cannot help themselves buying expensive "bad" products than people who cannot help calling others imbeciles. Bad products are not nearly as toxic.
If people buy it knowing what they are getting, that's one thing. And that is up to them. But if people buy it thinking they are paying for a premium cooling solution, when they are getting an inadequate one, or because they think they are going to get a card that offers exceptional O/C'ing, when it doesn't, that's not fair to them.
That's why people are suggesting to skip the "Founder's Edition" cards. There will be aftermarket cards that will have far better coolers that can handle a lot more power. We are talking a card who's thermal solution allows for thermal throttling on a card that's <200W and it's being marketed as a reason to spend an extra $100 on the card by falsely claiming it's some kind of super premium piece of kit.
I do take issue with people who know this still defending it. Even getting indignant and claiming some kind of personal infringement over it. Ridiculous!
Now, another separate issue is nVidia setting the MSRP of cards that they aren't making or marketing themselves at a lower price. How does that work? They're going to charge $700 for a card and then say the aftermarket cards have an MSRP of $600? I'm not sure that's even legal, never mind ethical.
What we are going to end up with are stripped down cards being sold to people again thinking they are getting a premium design when it's really a budget design. They'll be made to a price point that is $100 less than nVidia is already marketing their less than optimum design.
We're being peddled snake oil.