I think this whole backlash would be much less if JHH did not stand on stage and say things like:
"65C, cool as a cucumber!" or "crazy good over-clocker". I'm sure it's his job to hype it up, but it gave people the wrong expectations (Joe Macri moment anyone?).
It's clearly not 65C and the inability to hold it's boost clocks for longer than 10 minutes is not a good over-clocker by any standards, yeah, even compared to Fury X's crap OC, at least it doesn't throttle it's OC clocks after a short while.
However, I expect it to sell out anyway so it doesn't really matter. $ talks and NV is great at making $ by getting gamers to ditch out a premium for what is just a standard (sub standard even) reference card..
@Vaporizer
Your point is very valid, how benchmark sites get their data could be very misleading, as gamers read the reviews and expect a certain level of performance. Such as the 1080 boosting to 1.89ghz for the first few minutes of a benchmark, to throttling down to 1.62ghz after a short gaming session. The potential performance delta is huge. It's something review sites need to be more careful with.